Under Armour's class C shares show technical breakout momentum above all moving averages with a perfect historical earnings beat record, but quality scores of 2.7 out of 10, negative free cash flow, and declining revenue create a fundamental picture inconsistent with sustainable recovery.
Thesis pillars
- Geographic Product Concentration↓Deteriorating
- Negative Fcf Cash Burning→Stable
- Technical Breakout Above All Mas↑Improving
- +1 more pillar — see the Why tab for full reasoning
Under Armour, Inc. (UA) Stock Analysis
Range Bound setup
Consumer Cyclical · Apparel Manufacturing
Sell if holding. Engine safety override at $5.08: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: Below-average business quality; Below long-term trend.
Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues), footwear (22%), and accessories (8%), with North America generating approximately 58% of total net revenues. The company sells through wholesale (57% of net... Read more
Sell if holding. Engine safety override at $5.08: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: RSI 46 mid-range, Bollinger mid-band. Score 4.6/10, moderate confidence.
Passes 6/9 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 61d clear, semi cycle peak clear, materials cycle peak clear). Fails on 8k serious 2.05. Suitability: aggressive.
Recent developments
updated 2026-09-04Recent Developments — Under Armour, Inc.
Latest news
- NEWS Under Armour Files Prospectus For Potential Offerings of Debt, Equity And Warrants; No Terms Disclosed — benzinga Aug 31, 2026 negative
- NEWS 10 Consumer Discretionary Stocks Whale Activity In Today’s Session — benzinga Aug 25, 2026 neutral
- NEWS Dick's Sporting Goods Notes Challenging Athletic Footwear And Apparel Market Conditions — benzinga Aug 25, 2026 negative
- NEWS UBS Maintains Buy on Under Armour, Lowers Price Target to $9 — benzinga Aug 10, 2026 negative
- NEWS Under Armour Slides As Revenue Miss, Weak Outlook Overshadow EPS Beat — benzinga Aug 7, 2026 negative
Generated 2026-09-04T15:07:41Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicNorth America58%10-K Item 1: 'Our North America segment accounted for approximately 58% of our net revenues for Fiscal 2026'
- HIGHProductapparel68%10-K Item 1: 'sales of apparel, footwear and accessories represented approximately 68%, 22% and 8% of net revenues, respectively'
- MEDIUMGeographicJordan, Vietnam, Indonesia and Cambodia10-K Item 1: 'approximately 65% of our apparel and accessories products manufactured in Jordan, Vietnam, Indonesia and Cambodia'
- MEDIUMSuppliertop five fabric suppliers10-K Item 1: 'our top five suppliers provided approximately 43% of the fabric used in our apparel and accessories'
- MEDIUMSuppliertop ten apparel manufacturers69%10-K Item 1: 'ten produced approximately 69% of our apparel and accessories products'
- HIGHSupplierseven footwear manufacturers10-K Item 1: 'substantially all of our footwear products were manufactured by seven primary contract manufacturers'
Material Events(8-K, last 90d)
- 2026-05-12Item 2.05MEDIUMUnder Armour Board of Directors approved up to $50M in additional pre-tax restructuring charges on May 11, 2026, expanding the FY2025 restructuring plan above its original $255M ceiling. Reason: identification of additional efficiency opportunities.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
3 floor-breakers
Revenue shrinking — -3.2% YoY. Growth thesis broken unless recovery story develops.static
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $5.08: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: RSI 46 mid-range, Bollinger mid-band. Prior stop was $4.72. Score 4.6/10, moderate confidence.
Take-profit target: $5.83 (+14.9% upside). Prior stop was $4.72. Stop-loss: $4.72.
Concentration risk — Geographic: North America (58.0%); Concentration risk — Product: apparel (68.0%); Quality below floor (2.6 < 4.0).
Under Armour, Inc. trades at a P/E of N/A (forward 13.4). TrendMatrix value score: 7.8/10. Verdict: Sell.
33 analysts cover UA with a consensus score of 2.8/5.
What does Under Armour, Inc. do?Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues),...
Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues), footwear (22%), and accessories (8%), with North America generating approximately 58% of total net revenues. The company sells through wholesale (57% of net revenues) and direct-to-consumer channels (41%), operating 443 Brand and Factory House stores globally and e-commerce platforms, with no single customer exceeding 10% of revenues.