Under Armour's class C shares show technical breakout momentum above all moving averages with a perfect historical earnings beat record, but quality scores of 2.7 out of 10, negative free cash flow, and declining revenue create a fundamental picture inconsistent with sustainable recovery.
Thesis pillars
- Geographic Product Concentration→Stable
- Negative Fcf Cash Burning→Stable
- Technical Breakout Above All Mas→Stable
- +1 more pillar — see the Why tab for full reasoning
Under Armour, Inc. (UA) Stock Analysis
Breakout setup
Consumer Cyclical · Apparel Manufacturing
Sell if holding. Engine safety override at $6.48: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.7/10. Specifically: Elevated put/call ratio: 2.25; Below-average business quality.
Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues), footwear (22%), and accessories (8%), with North America generating approximately 58% of total net revenues. The company sells through wholesale (57% of net... Read more
Sell if holding. Engine safety override at $6.48: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.7/10. Specifically: Elevated put/call ratio: 2.25; Below-average business quality. Chart setup: Golden cross, above all MAs, RSI 66, MACD bullish. Score 4.7/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 35d clear, semi cycle peak clear, materials cycle peak clear). Fails on 8k serious 2.05. Suitability: aggressive.
Recent developments
updated 2026-07-06Recent Developments — Under Armour, Inc.
Latest news
- NEWS Citigroup Maintains Sell on Under Armour, Lowers Price Target to $4.75 — benzinga May 13, 2026 negative
- NEWS S&P 500 Falls From Record High Following Inflation Report: Investor Sentiment Improves, Fear Index Remains In 'Greed' Zo — benzinga May 13, 2026 neutral
- NEWS Dow Edges Higher; Under Armour Shares Tumble After Q4 Earnings — benzinga May 12, 2026 negative
- NEWS Under Armour Sees Q1 GAAP EPS $(0.02)-$0.00 vs $0.02 Est. — benzinga May 12, 2026 negative
- NEWS Under Armour Sees Q1 Adj EPS $0.00-$0.02 vs $0.01 Est. — benzinga May 12, 2026 negative
Generated 2026-07-06T05:40:27Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicNorth America58%10-K Item 1: 'Our North America segment accounted for approximately 58% of our net revenues for Fiscal 2026'
- HIGHProductapparel68%10-K Item 1: 'sales of apparel, footwear and accessories represented approximately 68%, 22% and 8% of net revenues, respectively'
- MEDIUMGeographicJordan, Vietnam, Indonesia and Cambodia10-K Item 1: 'approximately 65% of our apparel and accessories products manufactured in Jordan, Vietnam, Indonesia and Cambodia'
- MEDIUMSuppliertop five fabric suppliers10-K Item 1: 'our top five suppliers provided approximately 43% of the fabric used in our apparel and accessories'
- MEDIUMSuppliertop ten apparel manufacturers69%10-K Item 1: 'ten produced approximately 69% of our apparel and accessories products'
- HIGHSupplierseven footwear manufacturers10-K Item 1: 'substantially all of our footwear products were manufactured by seven primary contract manufacturers'
Material Events(8-K, last 90d)
- 2026-05-12Item 2.05MEDIUMUnder Armour Board of Directors approved up to $50M in additional pre-tax restructuring charges on May 11, 2026, expanding the FY2025 restructuring plan above its original $255M ceiling. Reason: identification of additional efficiency opportunities.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
5 floor-breakers
Risk profile below the gate floor. Component breakdown shows what dragged the score down.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Negative sentiment — recent news tone and/or analyst downgrades drag the composite below neutral.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $6.48: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.7/10. Specifically: Elevated put/call ratio: 2.25; Below-average business quality. Chart setup: Golden cross, above all MAs, RSI 66, MACD bullish. Prior stop was $6.03. Score 4.7/10, moderate confidence.
Take-profit target: $6.41 (-1.1% upside). Prior stop was $6.03. Stop-loss: $6.03.
Concentration risk — Geographic: North America (58.0%); Concentration risk — Product: apparel (68.0%); Quality below floor (2.7 < 4.0).
Under Armour, Inc. trades at a P/E of N/A (forward 17.1). TrendMatrix value score: 7.2/10. Verdict: Sell.
33 analysts cover UA with a consensus score of 2.8/5.
What does Under Armour, Inc. do?Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues),...
Under Armour designs, develops, markets, and distributes branded performance apparel (68% of Fiscal 2026 net revenues), footwear (22%), and accessories (8%), with North America generating approximately 58% of total net revenues. The company sells through wholesale (57% of net revenues) and direct-to-consumer channels (41%), operating 443 Brand and Factory House stores globally and e-commerce platforms, with no single customer exceeding 10% of revenues.