Under Armour, Inc. (UA) Stock Analysis
Consumer Cyclical · Apparel Manufacturing
Sell if holding. Engine safety override at $4.99: Quality below floor (2.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.2/10. Specifically: Below-average business quality; Negative price momentum; Below long-term trend.
Under Armour develops and markets branded performance apparel (67%), footwear (23%), and accessories (8%) for athletes globally, with North America (~60% of fiscal 2025 net revenues) as the primary market. Products are sold via wholesale (58%) and direct-to-consumer (40%)... Read more
Sell if holding. Engine safety override at $4.99: Quality below floor (2.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.2/10. Specifically: Below-average business quality; Negative price momentum; Below long-term trend. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.2/10, moderate confidence.
Passes 5/8 gates (no SEC red flags, news events none recent, earnings proximity 79d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.
Recent Developments — Under Armour, Inc.
Latest news
- Citigroup Maintains Sell on Under Armour, Lowers Price Target to $4.75 — benzinga May 13, 2026 negative
- S&P 500 Falls From Record High Following Inflation Report: Investor Sentiment Improves, Fear Index Remains In 'Greed' Zo — benzinga May 13, 2026 neutral
- Dow Edges Higher; Under Armour Shares Tumble After Q4 Earnings — benzinga May 12, 2026 negative
- Under Armour Sees Q1 GAAP EPS $(0.02)-$0.00 vs $0.02 Est. — benzinga May 12, 2026 negative
- Under Armour Sees Q1 Adj EPS $0.00-$0.02 vs $0.01 Est. — benzinga May 12, 2026 negative
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliertop-10 apparel/accessories manufacturers69%10-K Item 1A: 'ten manufacturers produced approximately 69% of our apparel and accessories products, and nine produced substantially all of our footwear products'
Material Events(8-K, last 90d)
- 2026-02-12Item 5.02MEDIUMReza Taleghani joined as EVP, Chief Financial Officer effective February 11, 2026, replacing David Bergman as principal financial officer. Bergman remains as a senior advisor for a transition period.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
3 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $4.99: Quality below floor (2.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.2/10. Specifically: Below-average business quality; Negative price momentum; Below long-term trend. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $4.65. Score 5.2/10, moderate confidence.
Take-profit target: $6.28 (+25.5% upside). Prior stop was $4.65. Stop-loss: $4.65.
Concentration risk — Supplier: top-10 apparel/accessories manufacturers (69.0%); Quality below floor (2.3 < 4.0).
Under Armour, Inc. trades at a P/E of N/A (forward 13.2). TrendMatrix value score: 7.9/10. Verdict: Sell.
30 analysts cover UA with a consensus score of 3.3/5.
What does Under Armour, Inc. do?Under Armour develops and markets branded performance apparel (67%), footwear (23%), and accessories (8%) for athletes...
Under Armour develops and markets branded performance apparel (67%), footwear (23%), and accessories (8%) for athletes globally, with North America (~60% of fiscal 2025 net revenues) as the primary market. Products are sold via wholesale (58%) and direct-to-consumer (40%) channels; no single customer exceeded 10% of revenues, and 10 manufacturers produced ~69% of apparel and accessories products.