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PEPPepsico, Inc.Sell5.7·$144.39+2.29%
SellModerate Confidence
Investment thesis

PepsiCo has beaten earnings estimates in 3 of the last 4 quarters with a 44% ROE and a superior Piotroski F-Score of 7/9, but trades near analyst targets with only 3.7% upside, carries a high debt-to-equity ratio, and faces a sole-source raw material supplier concentration risk.

Thesis pillars

  • High Roe Brand QualityStable
  • Earnings Consistency Consumer StapleStable
  • Leverage Supplier ConcentrationStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

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Pepsico, Inc. (PEP) Stock Analysis

SellVALUE-TRAP 1/5Moderate Confidence

Consumer Defensive · Beverages - Non-Alcoholic

Earnings in 6 days (2026-07-09). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. At $144.39, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.1%; Concentration risk — Supplier: sole supplier raw materials.

PepsiCo makes and sells beverages and convenient foods across more than 200 countries through six reportable segments spanning North America, EMEA, Latin America, and Asia Pacific. Revenue is earned from branded product sales via direct-store-delivery, customer warehouse, and... Read more

$144.39+4.1% A.UpsideScore 5.7/10#6 of 13 Beverages - Non-Alcoholic
QualityF-score7 / 9FCF yield4.44%
IncomeYield4.10%(5y avg 3.03%)Payout89.32%at-risk
Stop $137.44Target $150.14(analyst − 10%)A.R:R 0.6:1
Analyst target$166.82+15.5%22 analysts
$150.14our TP
$144.39price
$166.82mean
$132
$195

Sell if holding. At $144.39, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.1%; Concentration risk — Supplier: sole supplier raw materials. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.7/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 6d<=7d. Suitability: moderate.

10-K grounded · weekly refresh

About Pepsico, Inc.

About Pepsico, Inc.

Walmart Inc. and its affiliates, including Sam's Club, represented approximately 14% of PepsiCo's consolidated net revenue in 2025 across all six segments, including concentrate sold to independent bottlers resold to Walmart. The company sells beverages and convenient foods in more than 200 countries and territories through brands including Lay's, Doritos, Cheetos, Gatorade, and Pepsi-Cola. In measured U.S. beverage channels, PepsiCo held approximately 16% of the liquid refreshment category by estimated retail sales in 2025, compared to The Coca-Cola Company's roughly 20%.

PepsiCo earns revenue through branded volume sales distributed via direct-store-delivery, customer warehouses, third-party distributor networks, and a growing e-commerce presence. Six segments—PepsiCo Foods North America, PepsiCo Beverages North America, International Beverages Franchise, EMEA, LatAm Foods, and Asia Pacific Foods—each address distinct geographies and product categories. Raw material cost volatility across corn, potatoes, oats, aluminum, PET resin, and vegetable oils is managed via fixed-price contracts and derivative instruments including swaps and futures. The Coca-Cola Company is PepsiCo's primary U.S. beverage competitor; in convenient foods the company competes with Mondelēz International, Conagra Brands, and Keurig Dr Pepper, among others. Tariffs imposed on imports from China, the EU, Canada, and Mexico continued to affect supply chain input costs through 2025, and the company experienced ongoing volatility in commodity, packaging, and transportation costs.

Show full overview

Beyond the Walmart relationship, the retail landscape is shifting against branded manufacturers: retailers and buying groups are removing PepsiCo products from shelf allocations and investing in private-label alternatives, a trend the 10-K identifies as potentially adverse to pricing and volume. Government benefit program changes—including modifications to the Supplemental Nutrition Assistance Program in the United States—could reduce demand among price-sensitive consumers. Taxes on sugar, sodium, or saturated fat content, already imposed in certain jurisdictions and under consideration in others, may require product reformulations or price adjustments that could weigh on unit demand.

See also: Consumer Defensive · Beverages - Non-Alcoholic

From Pepsico, Inc.'s most recent 10-K filing, extracted June 11, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-06

Recent Developments — Pepsico, Inc.

Generated 2026-07-06T04:40:27Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 9, 20266d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Risks
Concentration risk — Supplier: sole supplier raw materials
Thin upside margin: 4.1%
Leverage penalty (D/E 2.4): -1.5

Key Metrics

P/E (TTM)22.6
P/E (Fwd)15.9
Mkt Cap$197.1B
EV/EBITDA12.8
Profit Mgn9.1%
ROE43.9%
Rev Growth8.5%
Beta0.37
Dividend4.10%
Rating analysts29

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.43bullish
IV43%normal

Concentration Risks(10-K Item 1A)

  • LOWCustomerWalmart14%
    10-K Item 1: 'sales to Walmart Inc. (Walmart) and its affiliates, including Sam's Club (Sam's), represented approximately 14% of our consolidated net revenue'
  • HIGHSuppliersole supplier raw materials
    10-K Item 1A: 'Some raw materials and supplies, including packaging materials, are available only from a limited number of suppliers or from a sole supplier'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R 0.6 < 1.5@spotEARNINGS PROXIMITY 6d<=7dMomentum 5.2<5.5 (soft — BUY_NOW allowed but watch)Momentum 5.2>=4.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
51 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $134.94Resistance $147.64

Price Targets

$137
$150
A.Upside+4.0%
A.R:R0.6:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! asymmetry at 0.6 (below the engine's 1.5 threshold)@spot
! EARNINGS_PROXIMITY:6d<=7d

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-09 (6d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PEP stock a buy right now?

Sell if holding. At $144.39, A.R:R 0.6:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.1%; Concentration risk — Supplier: sole supplier raw materials. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $137.44. Score 5.7/10, moderate confidence.

What is the PEP stock price target?

Take-profit target: $150.14 (+4.1% upside). Prior stop was $137.44. Stop-loss: $137.44.

What are the risks of investing in PEP?

Concentration risk — Supplier: sole supplier raw materials; Thin upside margin: 4.1%; Leverage penalty (D/E 2.4): -1.5.

Is PEP overvalued or undervalued?

Pepsico, Inc. trades at a P/E of 22.6 (forward 15.9). TrendMatrix value score: 6.0/10. Verdict: Sell.

What do analysts say about PEP?

29 analysts cover PEP with a consensus score of 3.5/5. Average price target: $167.

What does Pepsico, Inc. do?PepsiCo makes and sells beverages and convenient foods across more than 200 countries through six reportable segments...

PepsiCo makes and sells beverages and convenient foods across more than 200 countries through six reportable segments spanning North America, EMEA, Latin America, and Asia Pacific. Revenue is earned from branded product sales via direct-store-delivery, customer warehouse, and distributor networks; Walmart and its affiliates represented approximately 14% of consolidated net revenue in 2025.

Related stocks: MNST (Monster Beverage Corporation) · KO (Coca-Cola Company (The)) · CCEP (Coca-Cola Europacific Partners ) · KOF (Coca Cola Femsa S.A.B. de C.V.) · KDP (Keurig Dr Pepper Inc.)
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