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HSYThe Hershey CompanySell5.9·$174.30+1.25%
SellModerate Confidence
Investment thesis

Hershey combines a perfect four-quarter earnings beat streak averaging roughly 18% above consensus with free cash flow conversion of 140% of net income, offering a favorable risk/reward of approximately 2.4-to-1 at a small initial position — though the stock is in a near-term technical pullback that has not yet been confirmed as a reversal.

Thesis pillars

  • Favorable Risk Reward GeometryStable
  • Strong Cash Conversion QualityStable
  • Consistent Earnings OutperformanceImproving
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

The Hershey Company (HSY) Stock Analysis

Recovery setup

SellVALUE-TRAP 1/5GrowthModerate Confidence

Consumer Defensive · Confectioners

Earnings in 5 days (2026-07-30). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. At $174.30, A.R:R 1.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.3%; Concentration risk — Geographic: United States manufacturing.

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company,... Read more

$174.30+7.3% A.UpsideScore 5.9/10#1 of 3 Confectioners
QualityF-score7 / 9FCF yield4.32%
IncomeYield3.37%(5y avg 2.36%)Payout103.58%at-risk
Stop $165.74Target $186.94(analyst − 10%)A.R:R 1.4:1
Analyst target$207.71+19.2%21 analysts
$186.94our TP
$174.30price
$207.71mean
$250

Sell if holding. At $174.30, A.R:R 1.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.3%; Concentration risk — Geographic: United States manufacturing. Chart setup: Death cross but MACD improving, RSI 44. Score 5.9/10, moderate confidence.

Passes 3/8 gates (clean insider activity, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA) and earnings proximity 5d<=7d. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-26
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 20265d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Strong growth profile
Risks
Concentration risk — Geographic: United States manufacturing
Thin upside margin: 7.3%
Leverage penalty (D/E 1.2): -0.5

Key Metrics

P/E (TTM)32.0
P/E (Fwd)17.7
Mkt Cap$35.4B
EV/EBITDA17.8
Profit Mgn9.1%
ROE23.2%
Rev Growth10.6%
Beta0.10
Dividend3.37%
Rating analysts28

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.35bearish
IV49%normal

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerMcLane Company, Inc.27%
    10-K Item 1A: 'Our largest customer, McLane Company, Inc., accounted for approximately 27% of our consolidated net sales in 2025'
  • HIGHGeographicUnited States manufacturing
    10-K Item 1A: 'Approximately 74% of our manufacturing capacity is located in the United States'

Material Events(8-K, last 90d)

  • 2026-05-28Item 5.02LOW
    Jason Reiman, SVP Chief Supply Chain Officer, steps down from current role June 22, 2026, and intends to retire Q2 2027. Mitchell Arends appointed successor as SVP Chief Supply Chain Officer effective June 22, 2026.
    SEC filing →
  • 2026-04-14Item 5.02MEDIUM
    Andrew Archambault, President US, leaving effective May 1, 2026. Company has begun search for replacement; no successor named.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
1.7
Quality Rank
5.0
Growth Rank
6.7
GatesMomentum 4.1<4.5A.R:R 1.4 < 1.5@spotDeath cross (50MA < 200MA)EARNINGS PROXIMITY 5d<=7dExecutive change: officer departure/appointmentInsider activity: OKSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
44 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $168.75Resistance $183.38

Price Targets

$166
$187
A.Upside+7.3%
A.R:R1.4:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! momentum at 4.1 (below the engine's 4.5 threshold)
! asymmetry at 1.4 (below the engine's 1.5 threshold)@spot
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-30 (5d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HSY stock a buy right now?

Sell if holding. At $174.30, A.R:R 1.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.3%; Concentration risk — Geographic: United States manufacturing. Chart setup: Death cross but MACD improving, RSI 44. Prior stop was $165.74. Score 5.9/10, moderate confidence.

What is the HSY stock price target?

Take-profit target: $186.94 (+7.3% upside). Prior stop was $165.74. Stop-loss: $165.74.

What are the risks of investing in HSY?

Concentration risk — Geographic: United States manufacturing; Thin upside margin: 7.3%; Leverage penalty (D/E 1.2): -0.5.

Is HSY overvalued or undervalued?

The Hershey Company trades at a P/E of 32.0 (forward 17.7). TrendMatrix value score: 5.9/10. Verdict: Sell.

What do analysts say about HSY?

28 analysts cover HSY with a consensus score of 3.4/5. Average price target: $208.

What does The Hershey Company do?The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North...

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company, Inc. accounted for approximately 27% of consolidated net sales in 2025, serving as primary distributor to convenience stores, drug stores, and Wal-Mart.

Related stocks: MDLZ (Mondelez International, Inc.) · TAL (TAL Education Group) · CELH (Celsius Holdings, Inc.) · COKE (Coca-Cola Consolidated, Inc.) · EDU (New Oriental Education & Techno)
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