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HSYThe Hershey CompanyHold5.8·$182.14+1.94%
HoldModerate Confidence
Investment thesis

Hershey combines a perfect four-quarter earnings beat streak averaging roughly 18% above consensus with free cash flow conversion of 140% of net income, offering a favorable risk/reward of approximately 2.4-to-1 at a small initial position — though the stock is in a near-term technical pullback that has not yet been confirmed as a reversal.

Thesis pillars

  • Favorable Risk Reward GeometryStable
  • Strong Cash Conversion QualityStable
  • Consistent Earnings OutperformanceStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

The Hershey Company (HSY) Stock Analysis

Catalyst-Driven edge

HoldVALUE-TRAP 1/5Moderate Confidence

Consumer Defensive · Confectioners

Hold if already holding. Not a fresh buy at $182.14, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Thin upside margin: 6.7%.

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company,... Read more

$182.14+6.7% A.UpsideScore 5.8/10#1 of 3 Confectioners
QualityF-score7 / 9FCF yield4.13%
IncomeYield3.19%(5y avg 2.33%)Payout103.58%at-risk
Stop $171.64Target $194.36(analyst − 10%)A.R:R 0.8:1
Analyst target$215.95+18.6%21 analysts
$194.36our TP
$182.14price
$215.95mean
$166
$255

Hold if already holding. Not a fresh buy at $182.14, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Thin upside margin: 6.7%. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.8/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 27d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-06
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 202627d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Earnings estimates trending UP
Strong growth profile
Risks
Concentration risk — Geographic: United States manufacturing
Thin upside margin: 6.7%
Leverage penalty (D/E 1.2): -0.5

Key Metrics

P/E (TTM)33.9
P/E (Fwd)18.4
Mkt Cap$36.9B
EV/EBITDA18.5
Profit Mgn9.1%
ROE23.2%
Rev Growth10.6%
Beta0.10
Dividend3.19%
Rating analysts29

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C2.34bearish
IV46%normal

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerMcLane Company, Inc.27%
    10-K Item 1A: 'Our largest customer, McLane Company, Inc., accounted for approximately 27% of our consolidated net sales in 2025'
  • HIGHGeographicUnited States manufacturing
    10-K Item 1A: 'Approximately 74% of our manufacturing capacity is located in the United States'

Material Events(8-K, last 90d)

  • 2026-05-28Item 5.02LOW
    Jason Reiman, SVP Chief Supply Chain Officer, steps down from current role June 22, 2026, and intends to retire Q2 2027. Mitchell Arends appointed successor as SVP Chief Supply Chain Officer effective June 22, 2026.
    SEC filing →
  • 2026-04-14Item 5.02MEDIUM
    Andrew Archambault, President US, leaving effective May 1, 2026. Company has begun search for replacement; no successor named.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
2.7
Bollinger
2.8
52w Position
5.3
GatesA.R:R 0.8 < 1.5@spotExecutive change: officer departure/appointmentMomentum 6.6>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 27d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
51 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $167.77Resistance $187.43

Price Targets

$172
$194
A.Upside+6.7%
A.R:R0.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! NEWS_MOD=+1: SELL_IF_HOLDING → HOLD_IF_HOLDING
! asymmetry at 0.8 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-30 (27d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HSY stock a buy right now?

Hold if already holding. Not a fresh buy at $182.14, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Thin upside margin: 6.7%. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $194.36 (+6.7%), stop $171.64 (−6.1%), A.R:R 0.8:1. Score 5.8/10, moderate confidence.

What is the HSY stock price target?

Take-profit target: $194.36 (+6.7% upside). Target $194.36 (+6.7%), stop $171.64 (−6.1%), A.R:R 0.8:1. Stop-loss: $171.64.

What are the risks of investing in HSY?

Concentration risk — Geographic: United States manufacturing; Thin upside margin: 6.7%; Leverage penalty (D/E 1.2): -0.5.

Is HSY overvalued or undervalued?

The Hershey Company trades at a P/E of 33.9 (forward 18.4). TrendMatrix value score: 5.7/10. Verdict: Hold.

What do analysts say about HSY?

29 analysts cover HSY with a consensus score of 3.4/5. Average price target: $216.

What does The Hershey Company do?The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North...

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company, Inc. accounted for approximately 27% of consolidated net sales in 2025, serving as primary distributor to convenience stores, drug stores, and Wal-Mart.

Related stocks: MDLZ (Mondelez International, Inc.) · TAL (TAL Education Group) · EDU (New Oriental Education & Techno) · COKE (Coca-Cola Consolidated, Inc.) · CELH (Celsius Holdings, Inc.)
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