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HSYThe Hershey CompanyHold5.8·$174.50
HoldModerate Confidence
Investment thesis

Hershey combines a perfect four-quarter earnings beat streak averaging roughly 18% above consensus with free cash flow conversion of 140% of net income, offering a favorable risk/reward of approximately 2.4-to-1 at a small initial position — though the stock is in a near-term technical pullback that has not yet been confirmed as a reversal.

Thesis pillars

  • Favorable Risk Reward Geometry↓Deteriorating
  • Strong Cash Conversion Quality↑Improving
  • Consistent Earnings Outperformance↑Improving
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 17, 2026· older than 90 days

Full reasoning →

Open full analysis

The Hershey Company (HSY) Stock Analysis

Recovery setup

HoldVALUE-TRAP 1/5GrowthQualityModerate Confidence

Consumer Defensive · Confectioners

Hold if already holding. Not a fresh buy at $174.50, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Analyst target reached - limited upside remaining.

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company,... Read more

$174.50-6.3% A.UpsideScore 5.8/10#1 of 3 Confectioners
QualityF-score7 / 9FCF yield4.77%
IncomeYield3.33%(5y avg 2.25%)Payout64.77%
Stop $164.40Analyst target $163.50(reached)A.R:R -0.8:1
Analyst consensus$181.67+4.1%21 analysts with price targets
$174.50price
$181.67mean
$159
$230

Hold if already holding. Not a fresh buy at $174.50, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Analyst target reached - limited upside remaining. Chart setup: Death cross but MACD improving, RSI 55. Maintain position. Not compelling to add more. Score 5.8/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 91d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 2, 2026

Recent Developments — The Hershey Company

Latest item Nov 2, 2026 · Generated 2026-11-05T11:44:08Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Feb 4, 202791d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.2 in RISK_OFF)
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Concentration risk — Geographic: United States manufacturing
Analyst target reached - limited upside remaining
Leverage penalty (D/E 1.1): -0.5

Key Metrics

P/E (TTM)19.7
P/E (Fwd)18.4
Mkt Cap$35.1B
EV/EBITDA12.7
Profit Mgn14.6%
ROE38.0%
Rev Growth3.0%
Beta0.07
Dividend3.33%
Analysts with ratings28

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.94bearish
IV42%normal
Max Pain$130-25.5% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerMcLane Company, Inc.27%
    10-K Item 1A: 'Our largest customer, McLane Company, Inc., accounted for approximately 27% of our consolidated net sales in 2025'
  • HIGHGeographicUnited States manufacturing
    10-K Item 1A: 'Approximately 74% of our manufacturing capacity is located in the United States'

Material Events(8-K, last 90d)

  • 2026-05-28Item 5.02LOW
    Jason Reiman, SVP Chief Supply Chain Officer, steps down from current role June 22, 2026, and intends to retire Q2 2027. Mitchell Arends appointed successor as SVP Chief Supply Chain Officer effective June 22, 2026.
    SEC filing →
  • 2026-04-14Item 5.02MEDIUM
    Andrew Archambault, President US, leaving effective May 1, 2026. Company has begun search for replacement; no successor named.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.5
Support Resistance
0.8
52w Position
4.8
Gap
5.0
GatesA.R:R -0.8=NEGATIVEDeath cross (50MA < 200MA)Executive change: officer departure/appointmentMomentum 7.1>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 91d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
55 · Neutral
↑ 20D MA↑ 50D MA↓ 200D MADEATH CROSSSupport $159.88Resistance $175.75

Price Targets

A.Upside-6.3%
A.R:R-0.8:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-6.3% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2027-02-04 (91d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HSY stock a buy right now?

Hold if already holding. Not a fresh buy at $174.50, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Analyst target reached - limited upside remaining. Chart setup: Death cross but MACD improving, RSI 55. Maintain position. Not compelling to add more. Analyst target $163.50 reached (−6.3%), stop $164.40 (−6.1%), A.R:R -0.8:1. Score 5.8/10, moderate confidence.

What is the HSY stock price target?

Analyst target $163.50 reached (−6.3% from $174.50); no take-profit level is published. Analyst target $163.50 reached (−6.3%), stop $164.40 (−6.1%), A.R:R -0.8:1. Stop-loss: $164.40.

What are the risks of investing in HSY?

Concentration risk — Geographic: United States manufacturing; Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.1): -0.5.

Is HSY overvalued or undervalued?

The Hershey Company trades at a P/E of 19.7 (forward 18.4). TrendMatrix value score: 6.4/10. Verdict: Hold.

What do analysts say about HSY?

28 analysts rate HSY, with a consensus score of 3.4/5. 21 analysts publish price targets averaging $182.

What does The Hershey Company do?The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North...

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company, Inc. accounted for approximately 27% of consolidated net sales in 2025, serving as primary distributor to convenience stores, drug stores, and Wal-Mart.

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