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HSYThe Hershey CompanyHold5.5·$164.25
HoldModerate Confidence
Investment thesis

Hershey combines a perfect four-quarter earnings beat streak averaging roughly 18% above consensus with free cash flow conversion of 140% of net income, offering a favorable risk/reward of approximately 2.4-to-1 at a small initial position — though the stock is in a near-term technical pullback that has not yet been confirmed as a reversal.

Thesis pillars

  • Favorable Risk Reward Geometry→Stable
  • Strong Cash Conversion Quality→Stable
  • Consistent Earnings Outperformance→Stable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

The Hershey Company (HSY) Stock Analysis

Recovery setup · Catalyst-Driven edge

HoldVALUE-TRAP 1/5GrowthModerate Confidence

Consumer Defensive · Confectioners

Hold if already holding. Not a fresh buy at $164.25, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Leverage penalty (D/E 1.3): -0.5.

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company,... Read more

$164.25+10.2% A.UpsideScore 5.5/10#2 of 3 Confectioners
QualityF-score7 / 9FCF yield5.28%
IncomeYield3.56%(5y avg 2.24%)Payout77.10%
Stop $158.01Target $180.94(analyst − 10%)A.R:R 2.0:1
Analyst target$201.05+22.4%21 analysts
$180.94our TP
$164.25price
$201.05mean
$250

Hold if already holding. Not a fresh buy at $164.25, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Leverage penalty (D/E 1.3): -0.5. Chart setup: Death cross but MACD improving, RSI 43. Maintain position. Not compelling to add more. Score 5.5/10, moderate confidence.

Passes 5/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, semi cycle peak clear, materials cycle peak clear). Suitability: moderate.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Oct 29, 202614d to earnings· next earnings call

Thesis

Rewards
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Concentration risk — Geographic: United States manufacturing
Leverage penalty (D/E 1.3): -0.5
Below 200-MA, MA slope -1.0%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)22.3
P/E (Fwd)16.7
Mkt Cap$33.0B
EV/EBITDA14.0
Profit Mgn12.2%
ROE32.8%
Rev Growth6.6%
Beta0.09
Dividend3.56%
Rating analysts28

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.39bearish
IV41%normal
Max Pain$120-26.9% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerMcLane Company, Inc.27%
    10-K Item 1A: 'Our largest customer, McLane Company, Inc., accounted for approximately 27% of our consolidated net sales in 2025'
  • HIGHGeographicUnited States manufacturing
    10-K Item 1A: 'Approximately 74% of our manufacturing capacity is located in the United States'

Material Events(8-K, last 90d)

  • 2026-05-28Item 5.02LOW
    Jason Reiman, SVP Chief Supply Chain Officer, steps down from current role June 22, 2026, and intends to retire Q2 2027. Mitchell Arends appointed successor as SVP Chief Supply Chain Officer effective June 22, 2026.
    SEC filing →
  • 2026-04-14Item 5.02MEDIUM
    Andrew Archambault, President US, leaving effective May 1, 2026. Company has begun search for replacement; no successor named.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesDeath cross (50MA < 200MA)Executive change: officer departure/appointmentEARNINGS PROXIMITY 14d<=14d (soft)Momentum 6.1>=5.5A.R:R 2.0 ≥ 1.5Insider activity: OKSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
43 · Neutral
↑ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $156.16Resistance $171.56

Price Targets

$158
$181
A.Upside+10.2%
A.R:R2.0:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Analyst Consensus

Analysts28
Consensus3.4/5
Avg Target$201

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-10-29 (14d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HSY stock a buy right now?

Hold if already holding. Not a fresh buy at $164.25, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States manufacturing; Leverage penalty (D/E 1.3): -0.5. Chart setup: Death cross but MACD improving, RSI 43. Maintain position. Not compelling to add more. Target $180.94 (+10.2%), stop $158.01 (−3.9%), A.R:R 2.0:1. Score 5.5/10, moderate confidence.

What is the HSY stock price target?

Take-profit target: $180.94 (+10.2% upside). Target $180.94 (+10.2%), stop $158.01 (−3.9%), A.R:R 2.0:1. Stop-loss: $158.01.

What are the risks of investing in HSY?

Concentration risk — Geographic: United States manufacturing; Leverage penalty (D/E 1.3): -0.5; Below 200-MA, MA slope -1.0%/30d (confirmed downtrend).

Is HSY overvalued or undervalued?

The Hershey Company trades at a P/E of 22.3 (forward 16.7). TrendMatrix value score: 6.6/10. Verdict: Hold.

What do analysts say about HSY?

28 analysts cover HSY with a consensus score of 3.4/5. Average price target: $201.

What does The Hershey Company do?The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North...

The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company, Inc. accounted for approximately 27% of consolidated net sales in 2025, serving as primary distributor to convenience stores, drug stores, and Wal-Mart.

Related stocks: MDLZ (Mondelez International, Inc.) · COCO (The Vita Coco Company, Inc.) · BUD (Anheuser-Busch Inbev SA Sponsor) · MNST (Monster Beverage Corporation) · BG (Bunge Limited)
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