The Hershey Company (HSY) Stock Analysis
Falling Knife setup
Consumer Defensive · Confectioners
Wait for pullback to $176.54. At $182.52 the A.R:R is 1.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $176.54 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Geographic: United States manufacturing; Thin upside margin: 7.1%.
The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company,... Read more
Wait for pullback to $176.54. At $182.52 the A.R:R is 1.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $176.54 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Geographic: United States manufacturing; Thin upside margin: 7.1%. Chart setup: Death cross, below all MAs, RSI 27, MACD bearish. Maintain position. Not compelling to add more. | News modifier +1 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Score 6.1/10, moderate confidence.
Passes 5/8 gates (clean insider activity, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-06-17Recent Developments — The Hershey Company
Latest news
- NEWS Vanguard Group Inc. Grows Holdings in Hershey Company (The) $HSY - MarketBeat — MarketBeat neutral
- NEWS The Hershey Co (HSY) Shares Surge 3.2% -- What GF Score of 75 Te - GuruFocus — GuruFocus positive
- NEWS Hershey Company (HSY) Upgraded as Analysts Highlight Strong Fina - GuruFocus — GuruFocus positive
- NEWS ING Groep NV Sells 29,542 Shares of Hershey Company (The) $HSY - MarketBeat — MarketBeat neutral
- NEWS Norges Bank Makes New $272.51 Million Investment in Hershey Company (The) $HSY - MarketBeat — MarketBeat positive
Generated 2026-06-17T09:02:27Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerMcLane Company, Inc.27%10-K Item 1A: 'Our largest customer, McLane Company, Inc., accounted for approximately 27% of our consolidated net sales in 2025'
- HIGHGeographicUnited States manufacturing10-K Item 1A: 'Approximately 74% of our manufacturing capacity is located in the United States'
Material Events(8-K, last 90d)
- 2026-05-28Item 5.02LOWJason Reiman, SVP Chief Supply Chain Officer, steps down from current role June 22, 2026, and intends to retire Q2 2027. Mitchell Arends appointed successor as SVP Chief Supply Chain Officer effective June 22, 2026.SEC filing →
- 2026-04-14Item 5.02MEDIUMAndrew Archambault, President US, leaving effective May 1, 2026. Company has begun search for replacement; no successor named.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $176.54. At $182.52 the A.R:R is 1.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $176.54 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Geographic: United States manufacturing; Thin upside margin: 7.1%. Chart setup: Death cross, below all MAs, RSI 27, MACD bearish. Maintain position. Not compelling to add more. | News modifier +1 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Target $195.42 (+7.1%), stop $166.17 (−9.8%), Setup A.R:R 2.0:1. Score 6.1/10, moderate confidence.
Take-profit target: $195.42 (+10.2% upside). Target $195.42 (+7.1%), stop $166.17 (−9.8%), Setup A.R:R 2.0:1. Stop-loss: $166.17.
Concentration risk — Geographic: United States manufacturing; Thin upside margin: 7.1%; Leverage penalty (D/E 1.2): -0.5.
The Hershey Company trades at a P/E of 33.7 (forward 18.2). TrendMatrix value score: 5.7/10. Verdict: Buy (Wait for Entry).
29 analysts cover HSY with a consensus score of 3.4/5. Average price target: $217.
What does The Hershey Company do?The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North...
The Hershey Company is the largest producer of quality chocolate in North America, operating three segments—North America Confectionery, North America Salty Snacks, and International—with products sold in approximately 65 countries under more than 85 brand names. McLane Company, Inc. accounted for approximately 27% of consolidated net sales in 2025, serving as primary distributor to convenience stores, drug stores, and Wal-Mart.