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HIMSHims & Hers Health, Inc.Sell5.5·$28.19-2.03%
SellModerate Confidence
Investment thesis

Hims & Hers screens below the minimum quality threshold, trades above its resistance-based price target with negative expected return from current levels, and carries 33% short interest in a confirmed downtrend; the risk/reward geometry is unfavorable, with downside exceeding upside, and the balance of evidence supports reducing rather than building the position.

Thesis pillars

  • Quality Below Minimum No MoatImproving
  • Extreme Short Interest Downside SignalImproving
  • Price Above Target Negative GeometryImproving
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

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Hims & Hers Health, Inc. (HIMS) Stock Analysis

SellVALUE-TRAP 2/5ValueGrowthShortModerate Confidence

Healthcare · Drug Manufacturers - Specialty & Generic

Sell if holding. Analyst target reached at $28.19 — A.R:R is negative (-0.2) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: United States.

Hims & Hers Health operates a telehealth platform for prescription and OTC products across sexual health, hair loss, weight loss, dermatology, and mental health in the US, UK, Canada, and EU. Revenue grew from $872 million in 2023 to $2.35 billion in 2025, primarily from US... Read more

QualityF-score4 / 9FCF yield12.93%
Stop $26.18Target $35.13(resistance)A.R:R -0.3:1
Analyst target$31.15+10.5%13 analysts
$35.13our TP
$28.19price
$31.15mean
$23
$42

Sell if holding. Analyst target reached at $28.19 — A.R:R is negative (-0.2) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: United States. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.5/10, moderate confidence.

Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 85d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: speculative.

10-K grounded · weekly refresh

About Hims & Hers Health, Inc.

About Hims & Hers Health, Inc.

Hims & Hers Health grew revenues from $872 million in 2023 to $1.5 billion in 2024 to $2.35 billion in 2025, with a substantial majority derived from subscription-based prescription product sales in the United States. The company had 2,442 employees at year-end 2025, up from 1,046 at year-end 2023. Since its 2017 launch, the platform has facilitated over fifty million telehealth consultations in the US, Canada, the UK, and the EU.

Hims & Hers earns revenue through subscriptions billed on 30- to 360-day cadences for prescription and OTC products spanning sexual health, hair loss, weight management, hormone health, dermatology, and mental health. Prescriptions are written by providers in Affiliated Medical Groups—separate professional corporations established to navigate state corporate practice of medicine prohibitions—and fulfilled through the company's own licensed 503A pharmacies and a 503B compounding outsourcing facility. The company also operates a peptide manufacturing facility and a laboratory testing services facility. In the UK and EU, the company directly employs physicians through subsidiaries including Zava UK, which operates partnerships with Asda Stores Limited and Superdrug Stores PLC. New customers arrive through social media, television, direct mail, online search, retail store presence, and influencer campaigns.

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Regulatory pressure is most concentrated in compounded GLP-1 medications, where the FDA resolved a semaglutide shortage on February 21, 2025—limiting use of 503B outsourcing facilities for compounded semaglutide at scale—before issuing a February 2026 statement naming Hims & Hers directly for intending to restrict GLP-1 active pharmaceutical ingredients for mass-marketed compounded drugs. That same month, the HHS General Counsel referred the company to the Department of Justice for potential violations of the FDCA and applicable Title 18 provisions. The 10-K cautions that any resulting actions may require significant resources, cause reputational harm, or result in operational disruptions that could adversely affect financial condition and cash flows.

See also: Healthcare · Drug Manufacturers - Specialty & Generic

From Hims & Hers Health, Inc.'s most recent 10-K filing, extracted June 10, 2026.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Mon, Nov 9, 202685d to earnings· next earnings call

Thesis

Rewards
Strong growth profile
Positive insider activity
Risks
Concentration risk — Geographic: United States
Analyst target reached - limited upside remaining
Leverage penalty (D/E 4.8): -1.5

Key Metrics

P/E (TTM)
P/E (Fwd)22.3
Mkt Cap$6.6B
EV/EBITDA-714.6
Profit Mgn-5.5%
ROE-32.0%
Rev Growth38.2%
Beta2.42
DividendNone
Rating analysts22

Quality Signals

Piotroski F4/9MoatNarrow

Options Flow

P/C0.43bullish
IV74%elevated

Concentration Risks(10-K Item 1A)

  • HIGHGeographicUnited States
    10-K Item 1A: 'In the United States, we derive a substantial majority of our revenue from customers' subscription-based purchases of prescription products made available through our platform'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers·1 ceiling hit

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Volume
0.6
Obv
1.0
Ma Position
1.0
Macd
1.3
Rsi
4.5
Volume distribution (falling OBV)Below 200-MA, MA slope -10.4%/30d — confirmed downtrend

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Quality Rank
1.8
Value Rank
4.9
Growth Rank
8.7
Industry growth leader
GatesMomentum 1.7<4.5A.R:R -0.2=NEGATIVEInsider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 85d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Speculative
RSI
45 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $24.24Resistance $35.85

Price Targets

$26
$35
A.Upside-3.7%
A.R:R-0.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-3.7% upside)
! momentum at 1.7 (below the engine's 4.5 threshold)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-11-09 (85d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HIMS stock a buy right now?

Sell if holding. Analyst target reached at $28.19 — A.R:R is negative (-0.2) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: United States. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $26.18. Score 5.5/10, moderate confidence.

What is the HIMS stock price target?

Take-profit target: $35.13 (-3.7% upside). Prior stop was $26.18. Stop-loss: $26.18.

What are the risks of investing in HIMS?

Concentration risk — Geographic: United States; Analyst target reached - limited upside remaining; Leverage penalty (D/E 4.8): -1.5.

Is HIMS overvalued or undervalued?

Hims & Hers Health, Inc. trades at a P/E of N/A (forward 22.3). TrendMatrix value score: 6.3/10. Verdict: Sell.

What do analysts say about HIMS?

22 analysts cover HIMS with a consensus score of 3.5/5. Average price target: $31.

What does Hims & Hers Health, Inc. do?Hims & Hers Health operates a telehealth platform for prescription and OTC products across sexual health, hair loss,...

Hims & Hers Health operates a telehealth platform for prescription and OTC products across sexual health, hair loss, weight loss, dermatology, and mental health in the US, UK, Canada, and EU. Revenue grew from $872 million in 2023 to $2.35 billion in 2025, primarily from US subscription purchases. The company fulfills most prescriptions through its own licensed pharmacies and a 503B compounding outsourcing facility.

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