Thesis pillars
- Consistent Earnings Outperformance→Stable
- Attractive Growth Adjusted Valuation↑Improving
- High Quality Margins And Balance Sheet→Stable
- +1 more pillar — see the Why tab for full reasoning
Booking Holdings Inc. Common St (BKNG) Stock Analysis
Consumer Cyclical · Travel Services
Wait for pullback to $193.09. At $203.96 the A.R:R is 1.3:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $193.09 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Thin upside margin: 8.0%.
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more
Wait for pullback to $193.09. At $203.96 the A.R:R is 1.3:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $193.09 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Thin upside margin: 8.0%. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Score 6.5/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.70, earnings proximity 61d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-08-28Recent Developments — Booking Holdings Inc. Common St
Latest news
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - Stock Titan — Stock Titan negative
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - stocktitan.net — stocktitan.net negative
- NEWS Airbnb vs. Booking: Which Consumer Stock Is a Better Buy in 2026? - The Motley Fool — The Motley Fool neutral
- NEWS Booking Holdings vs. Airbnb: valuation, growth, and which stock has the edge - Investing.com — Investing.com neutral
- NEWS Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term - MSN — MSN positive
Generated 2026-08-28T11:02:19Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $193.09. At $203.96 the A.R:R is 1.3:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $193.09 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Thin upside margin: 8.0%. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Target $218.78 (+7.3%), stop $180.90 (−12.7%), A.R:R 1.3:1. Score 6.5/10, moderate confidence.
Take-profit target: $218.78 (+8.0% upside). Target $218.78 (+7.3%), stop $180.90 (−12.7%), A.R:R 1.3:1. Stop-loss: $180.90.
Thin upside margin: 8.0%.
Booking Holdings Inc. Common St trades at a P/E of 23.8 (forward 16.9). TrendMatrix value score: 6.1/10. Verdict: Buy (Wait for Entry).
46 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $238.
What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: