Thesis pillars
- Consistent Earnings Outperformance→Stable
- Attractive Growth Adjusted Valuation↑Improving
- High Quality Margins And Balance Sheet→Stable
- +1 more pillar — see the Why tab for full reasoning
Booking Holdings Inc. Common St (BKNG) Stock Analysis
Temporary headwind edge
Consumer Cyclical · Travel Services
Hold if already holding. Not a fresh buy at $193.50, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum.
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more
Hold if already holding. Not a fresh buy at $193.50, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 6.5/10, moderate confidence.
Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 52d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: moderate.
Recent developments
updated 2026-09-05Recent Developments — Booking Holdings Inc. Common St
Latest news
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - Stock Titan — Stock Titan negative
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - stocktitan.net — stocktitan.net negative
- NEWS Airbnb vs. Booking: Which Consumer Stock Is a Better Buy in 2026? - The Motley Fool — The Motley Fool neutral
- NEWS Booking Holdings vs. Airbnb: valuation, growth, and which stock has the edge - Investing.com — Investing.com neutral
- NEWS Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term - MSN — MSN positive
Generated 2026-09-06T05:26:54Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $193.50, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $219.58 (+13.5%), stop $186.42 (−3.8%), A.R:R 2.2:1. Score 6.5/10, moderate confidence.
Take-profit target: $219.58 (+13.6% upside). Target $219.58 (+13.5%), stop $186.42 (−3.8%), A.R:R 2.2:1. Stop-loss: $186.42.
Sector modifier (Consumer Cyclical): -1.5; Negative momentum.
Booking Holdings Inc. Common St trades at a P/E of 21.7 (forward 15.6). TrendMatrix value score: 6.7/10. Verdict: Hold.
47 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $239.
What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: