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Booking Holdings Inc. Common St (BKNG) Stock Analysis

Temp Headwind edge

Buy WaitModerate Confidence

Consumer Cyclical · Travel Services

Wait — supporting gate not met yet. Price is at or below entry $172.71 but weak momentum; below 200-day MA (death cross) still blocks BUY_NOW. Key risks: Negative momentum; Below 200-MA, MA slope -3.3%/30d (confirmed downtrend).

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more

$168.43+24.7% A.UpsideScore 6.4/10#2 of 15 Travel Services
Entry $172.71(Support Atr Sticky)Stop $159.22Target $207.01(analyst − 8%)A.R:R 2.9:1
Analyst target$225.01+33.6%36 analysts
$207.01our TP
$168.43price
$225.01mean
$298

Wait — supporting gate not met yet. Price is at or below entry $172.71 but weak momentum; below 200-day MA (death cross) still blocks BUY_NOW. Key risks: Negative momentum; Below 200-MA, MA slope -3.3%/30d (confirmed downtrend). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Growth is cheap relative to earnings, but the chart hasn't confirmed yet (PEG 0.72, quality 8.1/10, growth 8.3/10). Score 6.4/10, moderate confidence.

Passes 5/7 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 90d clear, semi cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.

Thesis

Rewards
Strong earnings beat streak (3/4)
High-quality business
Attractive valuation
Risks
Negative momentum
Below 200-MA, MA slope -3.3%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)22.9
P/E (Fwd)14.1
Mkt Cap$134.8B
EV/EBITDA13.5
Profit Mgn22.2%
ROE
Rev Growth16.2%
Beta
Dividend0.90%
Rating analysts45

Quality Signals

Piotroski F8/9

Options Flow

P/C1.39bearish
IV54%elevated
Max Pain$146-13.6% vs spot

Material Events(8-K, last 90d)

  • 2026-04-02Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →
  • 2026-04-01Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Volume
0.0
Obv
1.0
Ma Position
1.0
Rsi
4.5
Volume distribution (falling OBV)Below 200-MA, MA slope -3.3%/30d — confirmed downtrend
GatesMomentum 1.3<4.5Death cross (50MA < 200MA)A.R:R 2.9 ≥ 1.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 90d clearSEMI CYCLE PEAK CLEARSuitability: Moderate
RSI
45 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $162.62Resistance $193.92

Price Targets

$159
$173
$207
A.Upside+22.9%
A.R:R2.9:1

Position Sizing

ConvictionHigh conviction
Suggested %1.1%
Max %2.2%
RegimeCautious

Risk Alerts

! Momentum score 1.3/10 — below 4.5 minimum
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-29 (90d)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is BKNG stock a buy right now?

Wait — supporting gate not met yet. Price is at or below entry $172.71 but weak momentum; below 200-day MA (death cross) still blocks BUY_NOW. Key risks: Negative momentum; Below 200-MA, MA slope -3.3%/30d (confirmed downtrend). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Growth is cheap relative to earnings, but the chart hasn't confirmed yet (PEG 0.72, quality 8.1/10, growth 8.3/10). Target $207.01 (+22.9%), stop $159.22 (−5.8%), Setup A.R:R 4.9:1. Score 6.4/10, moderate confidence.

What is the BKNG stock price target?

Take-profit target: $207.01 (+24.7% upside). Target $207.01 (+22.9%), stop $159.22 (−5.8%), Setup A.R:R 4.9:1. Stop-loss: $159.22.

What are the risks of investing in BKNG?

Negative momentum; Below 200-MA, MA slope -3.3%/30d (confirmed downtrend).

Is BKNG overvalued or undervalued?

Booking Holdings Inc. Common St trades at a P/E of 22.9 (forward 14.1). TrendMatrix value score: 7.1/10. Verdict: Buy (Wait for Entry).

What do analysts say about BKNG?

45 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $225.

What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:

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