Thesis pillars
- Consistent Earnings Outperformance→Stable
- Attractive Growth Adjusted Valuation→Stable
- High Quality Margins And Balance Sheet→Stable
- +1 more pillar — see the Why tab for full reasoning
Booking Holdings Inc. Common St (BKNG) Stock Analysis
Catalyst-Driven edge
Consumer Cyclical · Travel Services
Hold if already holding. Not a fresh buy at $165.80, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -3.0%/30d (confirmed downtrend).
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more
Hold if already holding. Not a fresh buy at $165.80, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -3.0%/30d (confirmed downtrend). Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Score 6.7/10, moderate confidence.
Passes 7/7 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 19d clear, semi cycle peak clear, materials cycle peak clear). Suitability: moderate.
Recent developments
updated 2026-10-16Recent Developments — Booking Holdings Inc. Common St
Latest news
- NEWS Truist cuts Booking Holdings stock price target on sentiment concerns By Investing.com - Investing.com UK — Investing.com UK negative
- NEWS Booking Holdings: Meta’s Muse Doesn’t Break The ~9% Shareholder Yield (NASDAQ:BKNG) - Seeking Alpha — Seeking Alpha neutral
- NEWS Booking Holdings: Meta’s Muse Doesn’t Break The ~9% Shareholder Yield (NASDAQ:BKNG) - seekingalpha.com — seekingalpha.com positive
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - Stock Titan — Stock Titan negative
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - stocktitan.net — stocktitan.net negative
Generated 2026-10-16T11:27:07Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Analyst Consensus
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $165.80, but acceptable to hold if already in. Reasons: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -3.0%/30d (confirmed downtrend). Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Target $215.12 (+29.7%), stop $156.26 (−6.1%), A.R:R 4.2:1. Score 6.7/10, moderate confidence.
Take-profit target: $215.12 (+29.7% upside). Target $215.12 (+29.7%), stop $156.26 (−6.1%), A.R:R 4.2:1. Stop-loss: $156.26.
Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -3.0%/30d (confirmed downtrend).
Booking Holdings Inc. Common St trades at a P/E of 17.4 (forward 13.0). TrendMatrix value score: 8.0/10. Verdict: Hold.
47 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $234.
What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: