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BKNGBooking Holdings Inc. Common StBuy Wait6.7·$175.88+0.71%
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Booking Holdings Inc. Common St (BKNG) Stock Analysis

Recovery setup

Buy WaitDEATH CROSS (EXEMPT)Moderate Confidence

Consumer Cyclical · Travel Services

Wait for pullback to $169.34. At $175.88 the A.R:R is 1.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $169.34 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Below 200-MA, MA slope -4.4%/30d (confirmed downtrend).

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more

$175.88+21.5% A.UpsideScore 6.7/10#2 of 15 Travel Services
QualityF-score8 / 9FCF yield5.23%
IncomeYield0.92%Payout20.73%sustainable
Entry $169.34(Atr Pullback Sticky)Stop $157.64Target $206.45(analyst − 8%)A.R:R 1.2:1Setup A.R:R 3.1:1
Analyst target$224.41+27.6%35 analysts
$206.45our TP
$175.88price
$224.41mean
$298

Wait for pullback to $169.34. At $175.88 the A.R:R is 1.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $169.34 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Below 200-MA, MA slope -4.4%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 60. V9 Gate blocked: R/R 1.2x at spot < 1.5 minimum. Wait for improvement. Score 6.7/10, moderate confidence.

Passes 8/11 gates (positive momentum, clean insider activity, positive momentum, news events none recent, earnings proximity 43d clear, semi cycle peak clear, materials cycle peak clear, sector concentration cap sector=consumer cyclical 1/10). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-17
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 29, 202643d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
High-quality business
Attractive valuation
Risks
Below 200-MA, MA slope -4.4%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)23.0
P/E (Fwd)14.2
Mkt Cap$135.3B
EV/EBITDA13.3
Profit Mgn22.2%
ROE
Rev Growth16.2%
Beta1.09
Dividend0.92%
Rating analysts46

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C1.24bearish
IV50%elevated

Material Events(8-K, last 90d)

  • 2026-04-02Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →
  • 2026-04-01Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
0.4
52w Position
5.2
GatesA.R:R 1.2 < 1.5@spotDeath cross exempted (quality + momentum high enough)Executive change: officer departure/appointmentMomentum 6.6>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 43d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSECTOR CONCENTRATION CAP sector=Consumer Cyclical 1/10RecoverySuitability: Moderate
RSI
60 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $149.76Resistance $176.80

Price Targets

$158
$169
$206
A.Upside+17.4%
A.R:R1.2:1
Setup A.R:R (at entry)3.1:1

Position Sizing

ConvictionHigh conviction
Suggested %1%
Max %2%
RegimeSteady

Risk Alerts

! R/R 1.2x at spot < 1.5 minimum
! asymmetry at 1.2 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-29 (43d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is BKNG stock a buy right now?

Wait for pullback to $169.34. At $175.88 the A.R:R is 1.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $169.34 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Below 200-MA, MA slope -4.4%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 60. V9 Gate blocked: R/R 1.2x at spot < 1.5 minimum. Wait for improvement. Target $206.45 (+17.4%), stop $157.64 (−11.6%), Setup A.R:R 3.1:1. Score 6.7/10, moderate confidence.

What is the BKNG stock price target?

Take-profit target: $206.45 (+21.5% upside). Target $206.45 (+17.4%), stop $157.64 (−11.6%), Setup A.R:R 3.1:1. Stop-loss: $157.64.

What are the risks of investing in BKNG?

Below 200-MA, MA slope -4.4%/30d (confirmed downtrend).

Is BKNG overvalued or undervalued?

Booking Holdings Inc. Common St trades at a P/E of 23.0 (forward 14.2). TrendMatrix value score: 7.1/10. Verdict: Buy (Wait for Entry).

What do analysts say about BKNG?

46 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $224.

What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:

Related stocks: TCOM (Trip.com Group Limited) · EXPE (Expedia Group, Inc.) · VIK (Viking Holdings Ltd) · RCL (Royal Caribbean Cruises Ltd.) · CCL (Carnival Corporation Ltd.)
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