Thesis pillars
- Consistent Earnings Outperformance↓Deteriorating
- Attractive Growth Adjusted Valuation→Stable
- High Quality Margins And Balance Sheet→Stable
- +1 more pillar — see the Why tab for full reasoning
Booking Holdings Inc. Common St (BKNG) Stock Analysis
Recovery setup
Consumer Cyclical · Travel Services
Wait for pullback to $184.94. At $212.03 the A.R:R is 0.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $184.94 (Ma200 Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 3.2%; Overbought (RSI 76).
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more
Wait for pullback to $184.94. At $212.03 the A.R:R is 0.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $184.94 (Ma200 Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 3.2%; Overbought (RSI 76). Chart setup: Death cross but MACD improving, RSI 76. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Score 6.3/10, moderate confidence.
Passes 7/10 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 72d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: moderate.
Recent developments
updated 2026-08-17Recent Developments — Booking Holdings Inc. Common St
Latest news
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - Stock Titan — Stock Titan negative
- NEWS Booking Holdings Inc. (NASDAQ: BKNG) director sells 1,125 shares in 10b5-1(c) plan - stocktitan.net — stocktitan.net negative
- NEWS Airbnb vs. Booking: Which Consumer Stock Is a Better Buy in 2026? - The Motley Fool — The Motley Fool neutral
- NEWS Booking Holdings vs. Airbnb: valuation, growth, and which stock has the edge - Investing.com — Investing.com neutral
- NEWS Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term - MSN — MSN positive
Generated 2026-08-17T00:17:15Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $184.94. At $212.03 the A.R:R is 0.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $184.94 (Ma200 Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 3.2%; Overbought (RSI 76). Chart setup: Death cross but MACD improving, RSI 76. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Target $218.78 (+3.2%), stop $169.46 (−25.1%), A.R:R 0.2:1. Score 6.3/10, moderate confidence.
Take-profit target: $218.78 (+3.2% upside). Target $218.78 (+3.2%), stop $169.46 (−25.1%), A.R:R 0.2:1. Stop-loss: $169.46.
Thin upside margin: 3.2%; Overbought (RSI 76).
Booking Holdings Inc. Common St trades at a P/E of 23.5 (forward 17.1). TrendMatrix value score: 5.9/10. Verdict: Buy (Wait for Entry).
46 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $238.
What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: