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Booking Holdings Inc. Common St (BKNG) Stock Analysis

Falling Knife setup · Temp Headwind edge

Buy WaitModerate Confidence

Consumer Cyclical · Travel Services

Wait — supporting gate not met yet. Price is at or below entry $159.01 but weak momentum; below 200-day MA (death cross) still blocks BUY_NOW. Key risks: Sector modifier (Consumer Cyclical): -1.5; Negative momentum.

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these... Read more

$152.78+35.1% A.UpsideScore 6.5/10#2 of 15 Travel Services
QualityF-score8 / 9FCF yield5.91%
IncomeYield1.04%Payout20.73%sustainable
Entry $159.01(Support Atr Sticky)Stop $148.10Target $206.45(analyst − 8%)A.R:R 4.9:1
Analyst target$224.41+46.9%35 analysts
$206.45our TP
$152.78price
$224.41mean
$298

Wait — supporting gate not met yet. Price is at or below entry $159.01 but weak momentum; below 200-day MA (death cross) still blocks BUY_NOW. Key risks: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: Death cross, below all MAs, RSI 29, MACD bearish. Growth is cheap relative to earnings, but the chart hasn't confirmed yet (PEG 0.67, quality 8.3/10, growth 8.3/10). Score 6.5/10, moderate confidence.

Passes 7/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 70d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.

Val7.8Qual8.3Grw8.3Mom1.0Sent7.6Ins5.0Peer5.5Tech6.8Risk4.76.5OVERALL

Recent Developments — Booking Holdings Inc. Common St

Latest news

Generated 2026-05-20T20:21:21Z.

Thesis

Rewards
V7 flight-to-quality bonus: +0.5 (Q=8.3 in RISK_OFF)
Strong earnings beat streak (3/4)
High-quality business
Risks
Sector modifier (Consumer Cyclical): -1.5
Negative momentum
Below 200-MA, MA slope -3.9%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)20.4
P/E (Fwd)12.6
Mkt Cap$119.7B
EV/EBITDA11.8
Profit Mgn22.2%
ROE—
Rev Growth16.2%
Beta1.10
Dividend1.04%
Rating analysts46

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C2.22bearish
IV56%elevated
Max Pain$115-24.7% vs spot

Material Events(8-K, last 90d)

  • 2026-04-02Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →
  • 2026-04-01Item 5.02MEDIUM
    Delaware | | 1-36691 | | 06-1528493 (State or other Jurisdiction of Incorporation) | | (Commission File Number) | | (IRS Employer Identification No.) | | | | | | | | | | | | | | ---|---|---|---|---|---|---|---|---|---|---|---|---|---|--- 800 Connecticut Avenue | Norwalk | Connecticut | | 06854 (A...
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Volume
0.0
Obv
1.0
Ma Position
1.0
Rsi
3.0
Capitulation risk (RSI 29, below 200MA)Volume distribution (falling OBV)Below 200-MA, MA slope -3.9%/30d — confirmed downtrend
GatesMomentum 1.0<4.5Death cross (50MA < 200MA)A.R:R 4.9 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 70d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARFalling KnifeSuitability: Moderate
RSI
29 · Oversold
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $150.14Resistance $182.09

Price Targets

$148
$159
$206
A.Upside+35.1%
A.R:R4.9:1

Position Sizing

ConvictionHigh conviction
Suggested %0.8%
Max %1.7%
RegimeRisk-Off

Risk Alerts

! Momentum score 1.0/10 — below 4.5 minimum
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-29 (70d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is BKNG stock a buy right now?

Wait — supporting gate not met yet. Price is at or below entry $159.01 but weak momentum; below 200-day MA (death cross) still blocks BUY_NOW. Key risks: Sector modifier (Consumer Cyclical): -1.5; Negative momentum. Chart setup: Death cross, below all MAs, RSI 29, MACD bearish. Growth is cheap relative to earnings, but the chart hasn't confirmed yet (PEG 0.67, quality 8.3/10, growth 8.3/10). Target $206.45 (+35.1%), stop $148.10 (−3.2%), Setup A.R:R 7.5:1. Score 6.5/10, moderate confidence.

What is the BKNG stock price target?

Take-profit target: $206.45 (+35.1% upside). Target $206.45 (+35.1%), stop $148.10 (−3.2%), Setup A.R:R 7.5:1. Stop-loss: $148.10.

What are the risks of investing in BKNG?

Sector modifier (Consumer Cyclical): -1.5; Negative momentum; Below 200-MA, MA slope -3.9%/30d (confirmed downtrend).

Is BKNG overvalued or undervalued?

Booking Holdings Inc. Common St trades at a P/E of 20.4 (forward 12.6). TrendMatrix value score: 7.8/10. Verdict: Buy (Wait for Entry).

What do analysts say about BKNG?

46 analysts cover BKNG with a consensus score of 4.1/5. Average price target: $224.

What does Booking Holdings Inc. Common St do?Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class...

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:

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