Williams-Sonoma, Inc. (WSM) Stock Analysis
Consumer Cyclical · Specialty Retail
Sell if holding. Analyst target reached at $227.18 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (1.4% away).
Williams-Sonoma is an omni-channel specialty home retailer operating brands including Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, and Rejuvenation across 506 stores in the U.S., Canada, Australia, and U.K. Approximately 65% of net revenues (~$16B annual) come... Read more
Sell if holding. Analyst target reached at $227.18 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (1.4% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.3/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.70, earnings proximity 71d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About Williams-Sonoma, Inc.
About Williams-Sonoma, Inc.
Williams-Sonoma generated approximately 65% of net revenues through e-commerce in fiscal 2025, spanning nine brands—including Pottery Barn, West Elm, and Williams Sonoma—sold through 506 company-operated stores and 90 franchised locations across four continents. The company employed approximately 19,800 people at February 1, 2026. The portfolio covers kitchen equipment, furniture, bedding, lighting, and décor across distinct customer demographics from families to teens.
The company sells proprietary home furnishings and kitchen products at retail through its e-commerce websites, retail stores, and direct-mail catalogs, plus a business-to-business division targeting commercial and hospitality clients. About 81% of merchandise purchases were sourced internationally in fiscal 2025—with China (19%), Vietnam (16%), and India (15%) as the three largest single-country sources—requiring ordering up to twelve months ahead of the selling season. The company also manufactures upholstered furniture and lighting at facilities in Mississippi, North Carolina, and Oregon. Competitors range from department stores and specialty retailers to discount e-commerce entrants selling undifferentiated products at reduced prices; the continued shift to e-commerce has lowered barriers for new market entrants. The Key Rewards loyalty and credit card program spans all nine brands, deepening repeat purchase relationships.
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Williams-Sonoma's 506 retail stores are positioned as "billboards" and omni-fulfillment hubs rather than the primary transactional venue, with the 65% e-commerce concentration making digital demand the dominant revenue driver. The business-to-business division—targeting commercial furniture and hospitality verticals—exposes the company to clients' budget cycles and purchasing timing, which may diverge from consumer e-commerce trends. Inventory ordered up to twelve months in advance of peak season creates markdown exposure if consumer preferences shift before the October–January selling window.
See also: Consumer Cyclical · Specialty Retail
From Williams-Sonoma, Inc.'s most recent 10-K filing, extracted June 16, 2026.
Recent developments
updated 2026-06-17Recent Developments — Williams-Sonoma, Inc.
Latest news
- NEWS Williams-Sonoma and Sally Beauty Shares Are Soaring, What You Need To Know - StockStory — StockStory positive
- NEWS Williams-Sonoma and Sally Beauty Shares Are Soaring, What You Need To Know - TradingView — TradingView positive
- NEWS Williams-Sonoma (WSM) To Report Earnings Tomorrow: Here Is What To Expect - StockStory — StockStory neutral
- NEWS Williams-Sonoma (WSM) To Report Earnings Tomorrow: Here Is What To Expect - TradingView — TradingView neutral
- NEWS Williams-Sonoma (WSM) beats stock market upswing: What investors need to know - MSN — MSN positive
Generated 2026-06-17T09:07:23Z.
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Rating Breakdown
2 floor-breakers
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $227.18 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (1.4% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $213.12. Score 5.3/10, moderate confidence.
Take-profit target: $226.33 (-0.4% upside). Prior stop was $213.12. Stop-loss: $213.12.
Analyst target reached - limited upside remaining; Near 52-week high (1.4% away); Weak growth.
Williams-Sonoma, Inc. trades at a P/E of 25.1 (forward 21.8). TrendMatrix value score: 4.5/10. Verdict: Sell.
27 analysts cover WSM with a consensus score of 3.6/5. Average price target: $209.
What does Williams-Sonoma, Inc. do?Williams-Sonoma is an omni-channel specialty home retailer operating brands including Williams Sonoma, Pottery Barn,...
Williams-Sonoma is an omni-channel specialty home retailer operating brands including Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, and Rejuvenation across 506 stores in the U.S., Canada, Australia, and U.K. Approximately 65% of net revenues (~$16B annual) come from e-commerce. Products are sourced 81% internationally, with China (19%), Vietnam (16%), and India (15%) as the largest sourcing countries.