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Wix.com Ltd. (WIX) Stock Analysis

Falling Knife setup

SellModerate Confidence

Technology · Software - Infrastructure

Sell if holding. Engine safety override at $54.50: Risk below floor (2.9 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.8/10 and A.R:R 3.0:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 16%; Elevated put/call ratio: 20.30; Below-average business quality. (Note: Risk dimension 2.9/10 and A.R:R 3.0:1 are different metrics that happen to read the same number here.)

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio, a... Read more

$54.50+44.7% A.UpsideScore 5.8/10#33 of 78 Software - Infrastructure
QualityF-score7 / 9FCF yield21.75%
Stop $50.71Target $78.89(analyst − 10%)A.R:R 3.0:1
Analyst target$87.65+60.8%20 analysts
$78.89our TP
$54.50price
$87.65mean
$150

Sell if holding. Engine safety override at $54.50: Risk below floor (2.9 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.8/10 and A.R:R 3.0:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 16%; Elevated put/call ratio: 20.30; Below-average business quality. (Note: Risk dimension 2.9/10 and A.R:R 3.0:1 are different metrics that happen to read the same number here.) Chart setup: Death cross, below all MAs, RSI 30, MACD bearish. Score 5.8/10, moderate confidence.

Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 77d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: aggressive.

Recent Developments — Wix.com Ltd.

Generated 2026-05-20T20:21:22Z.

Thesis

Rewards
No bull case signals
Risks
Risk below floor (2.9 < 3.0)

Key Metrics

P/E (TTM)
P/E (Fwd)7.3
Mkt Cap$2.2B
EV/EBITDA-24.9
Profit Mgn-2.0%
ROE
Rev Growth14.3%
Beta1.01
DividendNone
Rating analysts28

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C20.30bearish
IV80%elevated
Max Pain$35-35.8% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers·1 ceiling hit

Volatile — 11.0% daily ATR makes tight stops impractical. Position-size conservatively.static

Volatility
0.0
Put Call
0.0
Implied Vol
0.0
Short Interest
2.1
Max Pain Risk
3.0
Beta
7.0
Days To Cover
7.9
High short interest: 16%Elevated put/call: 20.30High IV: 80%Above max pain $35

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Ma Position
1.0
Volume
1.5
Rsi
3.5
Obv
10.0
Volume accumulation (rising OBV)Below 200-MA, MA slope -10.5%/30d — confirmed downtrend
GatesMomentum 3.2<4.5Death cross (50MA < 200MA)A.R:R 3.0 ≥ 1.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 77d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARFalling KnifeSuitability: Aggressive
RSI
30 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $51.60Resistance $82.48

Price Targets

$51
$79
A.Upside+44.8%
A.R:R3.0:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Risk below floor (2.9 < 3.0)
! Momentum score 3.2/10 — below 4.5 minimum
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-05 (77d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is WIX stock a buy right now?

Sell if holding. Engine safety override at $54.50: Risk below floor (2.9 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.8/10 and A.R:R 3.0:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 16%; Elevated put/call ratio: 20.30; Below-average business quality. (Note: Risk dimension 2.9/10 and A.R:R 3.0:1 are different metrics that happen to read the same number here.) Chart setup: Death cross, below all MAs, RSI 30, MACD bearish. Prior stop was $50.71. Score 5.8/10, moderate confidence.

What is the WIX stock price target?

Take-profit target: $78.89 (+44.7% upside). Prior stop was $50.71. Stop-loss: $50.71.

What are the risks of investing in WIX?

Risk below floor (2.9 < 3.0).

Is WIX overvalued or undervalued?

Wix.com Ltd. trades at a P/E of N/A (forward 7.3). TrendMatrix value score: 9.6/10. Verdict: Sell.

What do analysts say about WIX?

28 analysts cover WIX with a consensus score of 4.0/5. Average price target: $88.

What does Wix.com Ltd. do?Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States,...

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio, a unified website and application development platform. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market, which offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv-Yafo, Israel.

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