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Wix.com Ltd. (WIX) Stock Analysis

Recovery setup · Catalyst-Driven edge

HoldVALUE-TRAP 1/5Moderate Confidence

Technology · Software - Infrastructure

Hold if already holding. Not a fresh buy at $74.45, but acceptable to hold if already in. Reasons: Earnings estimates trending DOWN; Elevated risk factors.

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio, a... Read more

$74.45+41.8% A.UpsideScore 5.6/10#46 of 80 Software - Infrastructure
Stop $69.28Target $105.61(analyst − 10%)A.R:R 2.8:1
Analyst target$117.35+57.6%20 analysts
$105.61our TP
$74.45price
$117.35mean
$180

Hold if already holding. Not a fresh buy at $74.45, but acceptable to hold if already in. Reasons: Earnings estimates trending DOWN; Elevated risk factors. Chart setup: Death cross but MACD improving, RSI 65. Maintain position. Not compelling to add more. Score 5.6/10, moderate confidence.

Passes 6/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear). Suitability: aggressive.

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Analyst upside: 42%
Risks
Earnings estimates trending DOWN
Elevated risk factors
Below 200-MA, MA slope -9.4%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)86.0
P/E (Fwd)9.5
Mkt Cap$4.4B
EV/EBITDA133.1
Profit Mgn2.5%
ROE
Rev Growth13.9%
Beta1.26
DividendNone
Rating analysts28

Quality Signals

Piotroski F8/9

Options Flow

P/C1.43bearish
IV96%elevated
Max Pain$45-39.6% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

52w Position
0.0
Bollinger
4.6
Support Resistance
5.3
GatesDeath cross (50MA < 200MA)EARNINGS PROXIMITY 13d<=14d (soft)Momentum 5.5>=5.5A.R:R 2.8 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
65 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $60.57Resistance $90.50

Price Targets

$69
$106
A.Upside+41.9%
A.R:R2.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Analyst Consensus

Analysts28
Consensus4.1/5
Avg Target$117

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-05-13 (13d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is WIX stock a buy right now?

Hold if already holding. Not a fresh buy at $74.45, but acceptable to hold if already in. Reasons: Earnings estimates trending DOWN; Elevated risk factors. Chart setup: Death cross but MACD improving, RSI 65. Maintain position. Not compelling to add more. Target $105.61 (+41.9%), stop $69.28 (−7.5%), A.R:R 2.8:1. Score 5.6/10, moderate confidence.

What is the WIX stock price target?

Take-profit target: $105.61 (+41.8% upside). Target $105.61 (+41.9%), stop $69.28 (−7.5%), A.R:R 2.8:1. Stop-loss: $69.28.

What are the risks of investing in WIX?

Earnings estimates trending DOWN; Elevated risk factors; Below 200-MA, MA slope -9.4%/30d (confirmed downtrend).

Is WIX overvalued or undervalued?

Wix.com Ltd. trades at a P/E of 86.0 (forward 9.5). TrendMatrix value score: 7.6/10. Verdict: Hold.

What do analysts say about WIX?

28 analysts cover WIX with a consensus score of 4.1/5. Average price target: $117.

What does Wix.com Ltd. do?Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States,...

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio, a unified website and application development platform. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market, which offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv-Yafo, Israel.

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