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WINAWinmark CorporationSell5.4·$277.51
SellModerate Confidence
Investment thesis

Winmark Corporation is a best-in-class specialty retailer with 48% operating margins, a Piotroski score of 8 out of 9, and best-in-class peer quality rankings — but 3 consecutive earnings misses, a rich valuation at a forward price-to-earnings of 33.3x, and revenue declining 5% year-over-year create a tension between exceptional quality and near-term execution concerns.

Thesis pillars

  • Three Consecutive Earnings Misses→Stable
  • Best In Class Operating Margins→Stable
  • Rich Valuation Declining Revenue→Stable
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 25, 2026· older than 90 days

Full reasoning →

Open full analysis

Winmark Corporation (WINA) Stock Analysis

Falling Knife setup · Temporary headwind edge

SellVALUE-TRAP 1/5GrowthQualityModerate Confidence

Consumer Cyclical · Specialty Retail

Sell if holding. Momentum 1.4/10 is below the 5.0 floor at $277.51 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Consecutive earnings misses (3); Sector modifier (Consumer Cyclical): -1.5.

We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato's Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round®. At December 27, 2025, there were 1,378 franchises in operation in the United... Read more

$277.51+66.9% A.UpsideScore 5.4/10#14 of 23 Specialty Retail
QualityF-score9 / 9FCF yield3.58%
IncomeYield1.47%(5y avg 0.89%)Payout35.36%sustainable
Stop $258.51Analyst target $463.25(−15% haircut)A.R:R 8.0:1
Analyst consensus$545.00+96.4%1 analysts with price targets
Range unavailable (1 analysts with price targets)

Sell if holding. Momentum 1.4/10 is below the 5.0 floor at $277.51 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Consecutive earnings misses (3); Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross, below all MAs, RSI 29, MACD bearish. Score 5.4/10, moderate confidence.

Passes 7/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 104d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: speculative.

news + 30-day 8-K events · 5-min refresh

Recent developments

No fresh coverage since Oct 15, 2026

Recent Developments — Winmark Corporation

Latest item Oct 15, 2026 · Generated 2026-11-05T11:54:13Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Feb 17, 2027104d to earnings· next earnings call

Thesis

Rewards
V7 flight-to-quality bonus: +0.5 (Q=9.2 in RISK_OFF)
High-quality business
Analyst upside: 67%
Risks
Sector modifier (Consumer Cyclical): -1.5
Consecutive earnings misses (3)
Expensive valuation

Key Metrics

P/E (TTM)24.8
P/E (Fwd)23.0
Mkt Cap$988M
EV/EBITDA18.4
Profit Mgn45.1%
ROE—
Rev Growth23.2%
Beta0.54
Dividend1.47%
Analysts with ratings7

Quality Signals

Piotroski F9/9MoatNarrow

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers·1 ceiling hit

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Obv
1.0
Ma Position
1.0
Volume
2.0
Rsi
3.0
Capitulation risk (RSI 29, below 200MA)Volume distribution (falling OBV)Below 200-MA, MA slope -4.9%/30d — confirmed downtrend

No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static

Earnings History
0.0
Surprise Avg
0.0
Erm
5.0
Earnings Timing
5.0
Dividend Safety
8.5
Earnings concerns: 0B/3MDividend aristocrat: 1.5% yield

Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static

Ev Ebitda
0.9
Ps
2.9
Peg Ratio
3.3
Pe
5.1
Forward Pe
5.6
Forward P/E: 23.0xPEG: 3.64
GatesMomentum 1.4<4.5Death cross (50MA < 200MA)A.R:R 8.0 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 104d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARFalling KnifeSuitability: Speculative
RSI
29 · Oversold
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $266.51Resistance $328.39

Price Targets

$259
$463
A.Upside+66.9%
A.R:R8.0:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! momentum at 1.4 (below the engine's 4.5 threshold)
! Death cross — 50-day MA below 200-day MA

Earnings

M
M
M
M
0/4 beats
Next Earnings2027-02-17 (104d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is WINA stock a buy right now?

Sell if holding. Momentum 1.4/10 is below the 5.0 floor at $277.51 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Consecutive earnings misses (3); Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross, below all MAs, RSI 29, MACD bearish. Prior stop was $258.51. Score 5.4/10, moderate confidence.

What is the WINA stock price target?

Analyst target: $463.25 (+66.9% upside). Prior stop was $258.51. Stop-loss: $258.51.

What are the risks of investing in WINA?

Sector modifier (Consumer Cyclical): -1.5; Consecutive earnings misses (3); Expensive valuation.

Is WINA overvalued or undervalued?

Winmark Corporation trades at a P/E of 24.8 (forward 23.0). TrendMatrix value score: 3.9/10. Verdict: Sell.

What do analysts say about WINA?

7 analysts rate WINA, with a consensus score of 4.1/5. 1 analysts publish price targets averaging $545.

What does Winmark Corporation do?We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato's...

We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato's Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round®. At December 27, 2025, there were 1,378 franchises in operation in the United States and Canada and over 2,800 available territories. Our mission is to provide Resale for Everyone®.

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