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WINAWinmark CorporationSell4.6·$424.31+1.00%
WINA · Why this verdict

Why Winmark (WINA) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score4.6/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

Winmark has missed earnings estimates in all 3 of the last 3 reported quarters, with an average negative surprise of -5.6% — an unusual pattern for a company of this quality that raises questions about whether the franchise model is facing structural headwinds in consumer spending on resale goods.

Stable
Earnings
Expectation
Earnings beat rate recovers to at least 2 of the next 3 quarters, with positive surprise percentages averaging above 0%, ending the miss streak.

CounterThe miss magnitude of -7.4%, -3.2%, and -6.2% is relatively modest; this is not catastrophic earnings deterioration but rather slight underperformance against tight consensus estimates, which could reverse with even modest top-line recovery.

Winmark's operating margin of 48% is exceptional among specialty retailers and earns the best-in-class margins designation within its peer group — indicating a highly efficient franchise model with strong pricing power and low overhead relative to revenue.

Stable
Quality breakdown
Expectation
Operating margin remains above 40% for at least 2 consecutive reported annual periods, confirming the margin profile is durable rather than a temporary high-water mark.

CounterWith revenue declining 5% year-over-year, maintaining 48% margins on a shrinking top line may not be sustainable; if the revenue decline accelerates, fixed costs could compress margins faster than the market currently expects.

At a forward price-to-earnings ratio of 33.3x and PEG of 3.69, Winmark is priced for growth that is not materializing — revenue declined 5% year-over-year and a PEG above 3 suggests the stock is expensive relative to its near-term growth rate.

Stable
Valuation breakdown
Expectation
Forward price-to-earnings multiple contracts below 25x as either earnings improve or the stock price adjusts, restoring a PEG ratio below 2.5 within 12 months.

CounterHigh-quality franchise businesses with 48% margins and near-zero capital requirements deserve premium multiples; the 33.3x forward multiple reflects the durability of the business model rather than speculative growth premium.

A Piotroski F-score of 8 out of 9 indicates strong and improving financial health across profitability, leverage, and operating efficiency metrics — a signal that despite the revenue softness, the business's financial foundation remains robust.

Stable
Quality breakdown
Expectation
Piotroski score remains at 7 or higher for the next 2 annual reporting periods, and free cash flow as a percentage of net income stays above 50%.

CounterPiotroski scores in small franchise businesses can be distorted by very stable, non-cyclical financial metrics that mask deteriorating unit-level economics; the score may not capture underlying system growth slowdown.

TrendMatrix Research · core thesis

Engine thesis — one sentence

Winmark Corporation is a best-in-class specialty retailer with 48% operating margins, a Piotroski score of 8 out of 9, and best-in-class peer quality rankings — but 3 consecutive earnings misses, a rich valuation at a forward price-to-earnings of 33.3x, and revenue declining 5% year-over-year create a tension between exceptional quality and near-term execution concerns.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

2.3/10data confidence 83%
ComponentSub-score
P/E3.2
P/S0.0
EV/EBITDA0.0
Fwd P/E3.0
PEG3.2
  • Forward P/E: 35.1x
  • PEG: 3.81
  • Expensive valuation

Quality

8.3/10data confidence 100%
ComponentSub-score
ROA10.0
Gross margin10.0
Op margin10.0
Net margin10.0
Current ratio9.2
FCF quality6.1
Moat5.2
Rule of 405.5
Piotroski F8.9
  • Strong margins: 48%
  • No competitive moat
  • Strong Piotroski F-Score: 8/9
  • High-quality business

Growth

2.5/10data confidence 67%
ComponentSub-score
Rev growth1.3
EPS growth3.8
  • Declining revenue: -5%

Momentum

5.2/10data confidence 100%
ComponentSub-score
RSI5.0
MACD10.0
OBV1.0
MA position8.0
Volume2.1
  • Volume distribution (falling OBV)
  • Above 200-MA but MA slope flat

Sentiment

6.1/10data confidence 100%
ComponentSub-score
Analyst rating5.0
Price target8.5
erm sentiment5.0
  • Analyst upside: 28%

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.0
  • No net insider activity — $0 (0.000% of mkt cap)

Peer rank

3.9/10data confidence 80%
ComponentSub-score
value rank0.7
quality rank9.6
growth rank0.4
  • Best-in-class margins

Technical

3.5/10data confidence 100%
ComponentSub-score
bollinger2.0
support resistance1.9
52w position6.6

Risk (lower is worse)

5.0/10data confidence 80%
ComponentSub-score
short interest3.7
days to cover2.8
volatility3.4
beta10.0

Catalyst

3.3/10data confidence 100%
ComponentSub-score
erm5.0
earnings history0.0
earnings timing5.0
surprise avg0.0
dividend safety6.5
  • Earnings concerns: 0B/3M
  • Earnings in 9 days
  • Dividend: 96.0%

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (6)
  • MOMENTUM:5.2>=4.5
  • INSIDER:OK
  • DEATH_CROSS:QUALITY_MOMENTUM_EXEMPT
  • NEWS_EVENTS:NONE_RECENT
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (1)
  • ASYMMETRY:0.7<1.5@spot
Warning (4)
  • MOMENTUM:5.2<5.5 (soft — BUY_NOW allowed but watch)
  • DEATH_CROSS:quality=8.3>=7.5+momentum=5.2>=5.0 exempted
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
  • EARNINGS_PROXIMITY:9d<=14d (soft)
Reward-to-Risk
0.67
Upside
+9.2%
Downside
13.6%
Sizing output
AVOID

SetupMomentum Cont Trend continuation, RSI 67, MACD bullish

EdgeNo clear edge No clear edge identified

SuitabilityAggressive MCap $1.5B<$5B

Investment implication

The F-path SELL output reflects an overall score of 4.6 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Quality at 8.3) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( ASYMMETRY:0.7<1.5@spot) reinforce the read. Current asymmetry R:R is 0.67 — supplementary context, not the trigger for this path.

The strongest dimensions are Quality at 8.3, Sentiment at 6.1, and Momentum at 5.2; the weakest are Value at 2.3, Growth at 2.5, and Catalyst at 3.3. The V9 engine flagged 1 failed gate with 4 warnings, producing an asymmetric reward-to-risk of 0.67 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Best In Class Operating Margins

    Trip ifOperating margin falls below 35% for at least 2 consecutive reported annual periods.

  • P2Three Consecutive Earnings Misses

    Trip ifEarnings miss rate remains at 3 or more of the next 4 quarters, with at least 1 miss exceeding -10% surprise.

  • P3Rich Valuation Declining Revenue

    Trip ifForward price-to-earnings rises above 38x on flat or declining earnings, indicating further valuation expansion without fundamental support.

  • P4High Piotroski Durable Financials

    Trip ifPiotroski score falls below 6 or free cash flow drops below 30% of net income for at least 2 consecutive reported periods.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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