Under Armour, Inc. (UAA) Stock Analysis
Consumer Cyclical · Apparel Manufacturing
Sell if holding. Engine safety override at $5.06: Quality below floor (2.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 26%; Elevated put/call ratio: 1.71; Below-average business quality.
Under Armour develops and markets branded performance apparel (67%), footwear (23%), and accessories (8%) for athletes globally, with North America (~60% of fiscal 2025 net revenues) as the primary market. Products are sold via wholesale (58%) and direct-to-consumer (40%)... Read more
Sell if holding. Engine safety override at $5.06: Quality below floor (2.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 26%; Elevated put/call ratio: 1.71; Below-average business quality. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.0/10, moderate confidence.
Passes 4/7 gates (no SEC red flags, earnings proximity 79d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Recent Developments — Under Armour, Inc.
Latest news
- UBS Maintains Buy on Under Armour, Lowers Price Target to $10 — benzinga May 14, 2026 negative
- Citigroup Maintains Sell on Under Armour, Lowers Price Target to $4.75 — benzinga May 13, 2026 negative
- BNP Paribas Maintains Neutral on Under Armour, Lowers Price Target to $5 — benzinga May 13, 2026 negative
- This Under Armour Analyst Is No Longer Bullish On Delayed Turnaround — benzinga May 13, 2026 negative
- Truist Securities Maintains Hold on Under Armour, Lowers Price Target to $5 — benzinga May 13, 2026 negative
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliertop-10 apparel/accessories manufacturers69%10-K Item 1A: 'ten manufacturers produced approximately 69% of our apparel and accessories products, and nine produced substantially all of our footwear products'
Material Events(8-K, last 90d)
- 2026-02-12Item 5.02MEDIUMReza Taleghani joined as EVP, Chief Financial Officer effective February 11, 2026, replacing David Bergman as principal financial officer. Bergman remains as a senior advisor for a transition period.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
3 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $5.06: Quality below floor (2.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 26%; Elevated put/call ratio: 1.71; Below-average business quality. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $4.78. Score 5.0/10, moderate confidence.
Take-profit target: $5.65 (+9.9% upside). Prior stop was $4.78. Stop-loss: $4.78.
Concentration risk — Supplier: top-10 apparel/accessories manufacturers (69.0%); Quality below floor (2.3 < 4.0).
Under Armour, Inc. trades at a P/E of N/A (forward 21.2). TrendMatrix value score: 6.7/10. Verdict: Sell.
30 analysts cover UAA with a consensus score of 3.3/5. Average price target: $6.
What does Under Armour, Inc. do?Under Armour develops and markets branded performance apparel (67%), footwear (23%), and accessories (8%) for athletes...
Under Armour develops and markets branded performance apparel (67%), footwear (23%), and accessories (8%) for athletes globally, with North America (~60% of fiscal 2025 net revenues) as the primary market. Products are sold via wholesale (58%) and direct-to-consumer (40%) channels; no single customer exceeded 10% of revenues, and 10 manufacturers produced ~69% of apparel and accessories products.