Under Armour, Inc. (UAA) Stock Analysis
Range Bound setup
Consumer Cyclical · Apparel Manufacturing
Sell if holding. Engine safety override at $6.36: Quality below floor (2.2 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 28%; Below-average business quality; Negative price momentum.
Under Armour develops and markets performance apparel (67%), footwear (23%), and accessories globally, sold through wholesale (~58% of Fiscal 2025 net revenues) and direct-to-consumer channels including Brand and Factory House stores. Manufacturing is outsourced to unaffiliated... Read more
Sell if holding. Engine safety override at $6.36: Quality below floor (2.2 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 28%; Below-average business quality; Negative price momentum. Chart setup: RSI 56 mid-range, Bollinger mid-band. Score 4.6/10, moderate confidence.
Passes 4/7 gates (clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerwholesale channel58%10-K Item 1A: 'In Fiscal 2025, sales through our wholesale channel represented approximately 58% of our net revenues'
- MEDIUMSupplierten manufacturers (apparel/accessories)69%10-K Item 1A: 'ten manufacturers produced approximately 69% of our apparel and accessories products, and nine produced substantially all of our footwear products'
Material Events(8-K, last 90d)
- 2026-02-12Item 5.02MEDIUMReza Taleghani joined as EVP, CFO effective February 11, 2026, replacing David Bergman as principal financial officer. Bergman remains as senior advisor for transition period. Clean handoff.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
3 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $6.36: Quality below floor (2.2 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.6/10. Specifically: High short interest: 28%; Below-average business quality; Negative price momentum. Chart setup: RSI 56 mid-range, Bollinger mid-band. Prior stop was $5.91. Score 4.6/10, moderate confidence.
Take-profit target: $6.96 (+9.4% upside). Prior stop was $5.91. Stop-loss: $5.91.
Concentration risk — Customer: wholesale channel (58.0%); Quality below floor (2.2 < 4.0).
Under Armour, Inc. trades at a P/E of N/A (forward 27.0). TrendMatrix value score: 6.1/10. Verdict: Sell.
30 analysts cover UAA with a consensus score of 3.3/5. Average price target: $8.
What does Under Armour, Inc. do?Under Armour develops and markets performance apparel (67%), footwear (23%), and accessories globally, sold through...
Under Armour develops and markets performance apparel (67%), footwear (23%), and accessories globally, sold through wholesale (~58% of Fiscal 2025 net revenues) and direct-to-consumer channels including Brand and Factory House stores. Manufacturing is outsourced to unaffiliated manufacturers predominantly outside the U.S.