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TRUTransUnionBuy Wait6.2·$74.12
Buy WaitModerate Confidence
Investment thesis

TransUnion has beaten earnings estimates in all 4 of the last 4 quarters, carries a 34% analyst upside with favorable risk/reward of 4.66x, and trades at a forward P/E of 12.1x with a PEG of 1.07 — making it the strongest fundamental setup in this group despite near-term technical weakness from a death cross pattern.

Thesis pillars

  • Death Cross Technical Headwind↑Improving
  • Perfect Earnings Beat Streak↑Improving
  • Analyst Upside Favorable Risk Reward↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

TransUnion (TRU) Stock Analysis

Catalyst-Driven edge

Buy WaitVALUE-TRAP 1/5GrowthModerate Confidence

Financial Services · Financial Data & Stock Exchanges

Wait for pullback to $70.46. At $74.12 the A.R:R is 0.6:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $70.46 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 9.0%; Leverage penalty (D/E 1.1): -0.5.

TransUnion provides consumer credit reporting, fraud detection, marketing analytics, and identity resolution to businesses and consumers in over 30 countries. The company earns transactional and subscription-based revenue from lenders, insurers, retailers, and government... Read more

$74.12+9.0% A.UpsideScore 6.2/10#2 of 12 Financial Data & Stock Exchanges
QualityF-score8 / 9FCF yield5.69%
IncomeYield0.75%(5y avg 0.51%)Payout12.66%sustainable
Entry $70.46(Atr Pullback Sticky)Stop $65.53Target $80.79(analyst − 10%)A.R:R 0.6:1
Analyst target$89.76+21.1%21 analysts
$80.79our TP
$74.12price
$89.76mean
$68
$105

Wait for pullback to $70.46. At $74.12 the A.R:R is 0.6:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $70.46 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 9.0%; Leverage penalty (D/E 1.1): -0.5. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Score 6.2/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

10-K grounded · weekly refresh

About TransUnion

About TransUnion

TransUnion's 2025 revenue was concentrated in U.S. Markets, with the Financial Services vertical accounting for approximately 37% of consolidated gross revenues and the Consumer Interactive vertical approximately 13%, making these two domestic segments the dominant revenue sources globally. The company processes data on over one billion consumers across more than 30 countries in North America, Latin America, Europe, Africa, India, and Asia Pacific, delivering credit risk, fraud mitigation, marketing analytics, and identity resolution solutions through its OneTru platform.

TransUnion generates revenue from transactional volume — lenders running credit checks, insurers pulling risk scores, employers screening candidates — and from subscription-based analytics and marketing solutions. Customer agreements in the U.S. Markets core credit segment are typically terminable on advance written notice ranging from 30 days to six months by either party, providing customers with the ability to renegotiate pricing or move to competitors. Industry consolidation could reduce the transactional base if merged customers operate under a single contract with volume discounts. The company has built adjacent verticals including fraud, marketing, and tenant screening to reduce exposure to cyclical credit demand. Global Capability Centers in India, South Africa, and Costa Rica now represent approximately 42% of the global workforce, supporting operational efficiency across software development, analytics, and back-office functions.

Show full overview

The Consumer Financial Protection Bureau has supervisory and examination authority over TransUnion's business and may initiate enforcement actions for non-compliance with federal consumer financial laws, as explicitly named in the company's 10-K risk factors. A July 2025 cyberattack — in which a third party gained unauthorized access through social engineering to a customer support application — exposed personal data of 4.4 million consumers, triggering regulatory inquiries and class action lawsuits. With more than 50 disparate U.S. state and federal notification regimes applicable to consumer data breaches, future incidents may trigger multi-jurisdiction enforcement actions that could adversely affect operating costs and reputation.

See also: Financial Services · Financial Data & Stock Exchanges

From TransUnion's most recent 10-K filing, extracted June 16, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-16

Recent Developments — TransUnion

Generated 2026-10-16T11:32:28Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Oct 27, 202611d to earnings· next earnings call

Thesis

Rewards
Sector modifier (Financial Services): +1.0
Strong earnings beat streak (4/4)
Positive news sentiment (+0.67)
Risks
Thin upside margin: 9.0%
Leverage penalty (D/E 1.1): -0.5
Elevated risk factors

Key Metrics

P/E (TTM)19.6
P/E (Fwd)13.5
Mkt Cap$14.2B
EV/EBITDA12.6
Profit Mgn15.1%
ROE15.6%
Rev Growth14.9%
Beta1.58
Dividend0.75%
Rating analysts26

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C1.34bearish
IV116%elevated
Max Pain$55-25.8% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMProductU.S. Markets Financial Services vertical37%
    10-K Item 1A: 'Our 2025 revenue in our U.S. Markets Financial Services and Consumer Interactive verticals accounted for approximately 37% and 13%, respectively, of consolidated gross revenues'
  • LOWProductConsumer Interactive vertical13%
    10-K Item 1A: 'Our 2025 revenue in our U.S. Markets Financial Services and Consumer Interactive verticals accounted for approximately 37% and 13%, respectively, of consolidated gross revenues'
  • MEDIUMGeographicUnited States
    10-K Item 1A: 'a significant amount of our revenue is concentrated among certain customers, industries, product offerings and in distinct geographic regions, primarily in the United States'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
0.0
Bollinger
0.1
Gap
5.0
52w Position
5.6
GatesA.R:R 0.6 < 1.5@spotEARNINGS PROXIMITY 11d<=14d (soft)Momentum 6.8>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
60 · Neutral
↑ 20D MA↓ 50D MA↓ 200D MAGOLDEN CROSSSupport $60.96Resistance $74.17

Price Targets

$66
$70
$81
A.Upside+9.0%
A.R:R0.6:1

Position Sizing

ConvictionMedium conviction
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! News modifier +2: HOLD_IF_HOLDING → STRONG_BUY_WAIT
! asymmetry at 0.6 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-10-27 (11d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is TRU stock a buy right now?

Wait for pullback to $70.46. At $74.12 the A.R:R is 0.6:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $70.46 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 9.0%; Leverage penalty (D/E 1.1): -0.5. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Target $80.79 (+9.0%), stop $65.53 (−13.1%), A.R:R 0.6:1. Score 6.2/10, moderate confidence.

What is the TRU stock price target?

Take-profit target: $80.79 (+9.0% upside). Target $80.79 (+9.0%), stop $65.53 (−13.1%), A.R:R 0.6:1. Stop-loss: $65.53.

What are the risks of investing in TRU?

Thin upside margin: 9.0%; Leverage penalty (D/E 1.1): -0.5; Elevated risk factors.

Is TRU overvalued or undervalued?

TransUnion trades at a P/E of 19.6 (forward 13.5). TrendMatrix value score: 6.9/10. Verdict: Buy (Wait for Entry).

What do analysts say about TRU?

26 analysts cover TRU with a consensus score of 4.0/5. Average price target: $90.

What does TransUnion do?TransUnion provides consumer credit reporting, fraud detection, marketing analytics, and identity resolution to...

TransUnion provides consumer credit reporting, fraud detection, marketing analytics, and identity resolution to businesses and consumers in over 30 countries. The company earns transactional and subscription-based revenue from lenders, insurers, retailers, and government agencies; the U.S. Markets Financial Services vertical generated approximately 37% of 2025 consolidated gross revenues, with Consumer Interactive contributing approximately 13%.

Related stocks: CBOE (Cboe Global Markets, Inc.) · MORN (Morningstar, Inc.) · MCO (Moody's Corporation) · MSCI (MSCI Inc.) · SPGI (S&P Global Inc.)
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