Sony Group trades in a confirmed death-cross downtrend below all moving averages with RSI at 34 and burning cash at the operating level, but analysts see roughly 44% upside to consensus targets and the stock is near Bollinger lower-band technical support that has historically preceded reversals.
Thesis pillars
- Fcf Negative Quality Concern→Stable
- Analyst Consensus Large Upside↓Deteriorating
- Low Short Interest Technical Support↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026· older than 90 days
Sony Group Corporation (SONY) Stock Analysis
Technology · Consumer Electronics
Sell if holding. Analyst target reached at $25.39 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.5).
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company... Read more
Sell if holding. Analyst target reached at $25.39 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.5). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.3/10, moderate confidence.
Passes 5/8 gates (clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and earnings proximity 1d<=7d. Suitability: moderate.
Recent developments
updated Oct 29, 2026Recent Developments — Sony Group Corporation
Latest news
- NEWS Sony (SONY) Set to Release Earnings on Thursday - MarketBeat — MarketBeat Oct 29, 2026 neutral
- NEWS Sony Group Corp. ADR falls Wednesday, underperforms market - MarketWatch — MarketWatch Oct 28, 2026 negative
- NEWS Grand Theft Auto VI Spurs Console Demand Ahead of Release, Boosting SONY Stock Interest (NYSE: SONY) - GuruFocus — GuruFocus Oct 28, 2026 positive
- NEWS Historical Data for Sony Group Corporation Tokenized Stock (Coinbase) in USD - CryptoRank — CryptoRank Oct 28, 2026 neutral
- NEWS Sony Group Corporation Tokenized Stock (Coinbase) Exchanges SONYc Markets | Buy & Sell & Trade - CryptoRank — CryptoRank Oct 28, 2026 neutral
Latest item Oct 29, 2026 · Generated 2026-11-04T11:59:37Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $25.39 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.5). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $24.45. Score 5.3/10, moderate confidence.
Analyst target $25.07 reached (−1.2% from $25.39); no take-profit level is published. Prior stop was $24.45. Stop-loss: $24.45.
Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.5); Sector modifier (Technology): -0.8.
Sony Group Corporation trades at a P/E of 21.0 (forward 21.3). TrendMatrix value score: 6.5/10. Verdict: Sell.
31 analysts rate SONY, with a consensus score of 4.2/5. 4 analysts publish price targets averaging $30.
What does Sony Group Corporation do?Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment,...
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.