Skip to main content

Sonos, Inc. (SONO) Stock Analysis

Range Bound setup

SellVALUE-TRAP 1/5Moderate Confidence

Technology · Consumer Electronics

Sell if holding. Engine safety override at $14.76: Risk below floor (2.9 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: High short interest: 15%; Elevated put/call ratio: 5.33; Below-average business quality.

Sonos is an audio company selling smart speakers, home theater soundbars, headphones, and system components under the Sonos brand in 60+ countries to 17.1 million households. Products are sold through retailers, custom installers, and DTC; revenue is primarily hardware-driven... Read more

$14.76+10.2% A.UpsideScore 5.3/10#2 of 4 Consumer Electronics
QualityF-score9 / 9FCF yield6.80%
Stop $13.73Target $16.26(analyst − 15%)A.R:R 0.8:1
Analyst target$19.13+29.6%4 analysts
$16.26our TP
$14.76price
$19.13mean
$21

Sell if holding. Engine safety override at $14.76: Risk below floor (2.9 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: High short interest: 15%; Elevated put/call ratio: 5.33; Below-average business quality. Chart setup: RSI 54 mid-range, Bollinger mid-band. Score 5.3/10, moderate confidence.

Passes 6/9 gates (positive momentum, no SEC red flags, news events none recent, earnings proximity 78d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and clean insider activity. Suitability: aggressive.

Recent Developments — Sonos, Inc.

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
No bull case signals
Risks
Risk below floor (2.9 < 3.0)

Key Metrics

P/E (TTM)86.8
P/E (Fwd)13.7
Mkt Cap$1.8B
EV/EBITDA15.1
Profit Mgn1.6%
ROE6.2%
Rev Growth8.4%
Beta1.94
DividendNone
Rating analysts10

Quality Signals

Piotroski F9/9MoatNarrow

Options Flow

P/C5.33bearish
IV52%elevated
Max Pain$5-66.1% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerBest Buy14%
    10-K Item 1A: 'Best Buy, one of our key channel partners, accounted for 14% of our revenue in fiscal 2025.'

Material Events(8-K, last 90d)

  • 2026-05-04Item 5.02LOW
    Frank Barbieri appointed as Chief Operating Officer effective May 4, 2026. Previously VP-level roles at Walmart Inc. (2019-2026). No prior COO announced; no reason cited beyond routine leadership hire.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
1.3
Quality Rank
2.5
Growth Rank
2.5

Risk profile below the gate floor. Component breakdown shows what dragged the score down.static

Put Call
0.0
Days To Cover
0.1
Volatility
0.3
Short Interest
2.4
Max Pain Risk
3.0
Beta
3.5
Implied Vol
4.7
Debt Equity
9.4
High short interest: 15%Elevated put/call: 5.33Above max pain $5
GatesA.R:R 0.8 < 1.5@spotINSIDER 1.43%=EXTREMEMomentum 4.6<5.5 (soft — BUY_NOW allowed but watch)Momentum 4.6>=4.5No SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 78d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
54 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $12.83Resistance $15.55

Price Targets

$14
$16
A.Upside+10.2%
A.R:R0.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Risk below floor (2.9 < 3.0)
! Reward/Risk 0.8:1 at current price — below 1.5:1 minimum
! Insider activity: 1.43%=extreme

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-08-05 (78d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SONO stock a buy right now?

Sell if holding. Engine safety override at $14.76: Risk below floor (2.9 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: High short interest: 15%; Elevated put/call ratio: 5.33; Below-average business quality. Chart setup: RSI 54 mid-range, Bollinger mid-band. Prior stop was $13.73. Score 5.3/10, moderate confidence.

What is the SONO stock price target?

Take-profit target: $16.26 (+10.2% upside). Prior stop was $13.73. Stop-loss: $13.73.

What are the risks of investing in SONO?

Risk below floor (2.9 < 3.0).

Is SONO overvalued or undervalued?

Sonos, Inc. trades at a P/E of 86.8 (forward 13.7). TrendMatrix value score: 6.6/10. Verdict: Sell.

What do analysts say about SONO?

10 analysts cover SONO with a consensus score of 4.1/5. Average price target: $19.

What does Sonos, Inc. do?Sonos is an audio company selling smart speakers, home theater soundbars, headphones, and system components under the...

Sonos is an audio company selling smart speakers, home theater soundbars, headphones, and system components under the Sonos brand in 60+ countries to 17.1 million households. Products are sold through retailers, custom installers, and DTC; revenue is primarily hardware-driven with Best Buy representing 14% of fiscal 2025 revenue.

Related stocks: LPL (LG Display Co, Ltd AMERICAN DEP) · PICS (PicS N.V.) · DLO (DLocal Limited) · DAVE (Dave Inc.) · GCT (GigaCloud Technology Inc)