Sonos, Inc. (SONO) Stock Analysis
Recovery setup
Technology · Consumer Electronics
Sell if holding. At $14.73, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2); Earnings in 6 days (event risk).
Sonos designs and sells premium wireless audio systems (home theater speakers, portable speakers, headphones) used by 17.1 million households in 60+ countries, with 53.4 million products registered as of September 2025. Revenue is hardware-driven via a mix of direct e-commerce... Read more
Sell if holding. At $14.73, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2); Earnings in 6 days (event risk). Chart setup: Death cross but MACD improving, RSI 76. Score 5.3/10, moderate confidence.
Passes 3/7 gates (no SEC red flags, news events none recent, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and clean insider activity and earnings proximity 6d<=7d. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerBest Buy14%10-K Item 1A: 'Best Buy, one of our key channel partners, accounted for 14% of our revenue in fiscal 2025'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
4 floor-breakers
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $14.73, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2); Earnings in 6 days (event risk). Chart setup: Death cross but MACD improving, RSI 76. Prior stop was $13.69. Score 5.3/10, moderate confidence.
Take-profit target: $16.26 (+10.4% upside). Prior stop was $13.69. Stop-loss: $13.69.
Earnings in 6 days (event risk); Consecutive earnings misses (2); Negative momentum.
Sonos, Inc. trades at a P/E of N/A (forward 13.7). TrendMatrix value score: 7.2/10. Verdict: Sell.
10 analysts cover SONO with a consensus score of 4.1/5. Average price target: $19.
What does Sonos, Inc. do?Sonos designs and sells premium wireless audio systems (home theater speakers, portable speakers, headphones) used by...
Sonos designs and sells premium wireless audio systems (home theater speakers, portable speakers, headphones) used by 17.1 million households in 60+ countries, with 53.4 million products registered as of September 2025. Revenue is hardware-driven via a mix of direct e-commerce and retail channel partners; existing customers drove ~45% of new product registrations in fiscal 2025.