Sonoco Products Company (SON) Stock Analysis
Consumer Cyclical · Packaging & Containers
Sell if holding. At $49.19, A.R:R 0.9:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 8.7%; Leverage penalty (D/E 1.4): -0.5.
Sonoco Products is a global packaging manufacturer with two core segments (Consumer Packaging ~65% of 2025 net sales, Industrial Paper Packaging), operating ~265 facilities in 37 countries following the December 2024 acquisition of Eviosys (European metal food cans). Products... Read more
Sell if holding. At $49.19, A.R:R 0.9:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 8.7%; Leverage penalty (D/E 1.4): -0.5. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.5/10, moderate confidence.
Passes 5/7 gates (clean insider activity, no SEC red flags, news boost analyst 0.40, earnings proximity 91d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMGeographicinternational operations (52% of sales)52%10-K Item 1A: 'approximately 52% of consolidated sales came from operations outside of the United States, reflecting the significant expansion of our international operations with the December 2024 acquisition of Eviosys'
Material Events(8-K, last 90d)
- 2026-02-20Item 5.02LOWCOO Rodger Fuller retirement date amended from Feb 28 to April 11, 2026. No successor named in this filing. No disagreement.SEC filing →
- 2026-02-12Item 5.02LOWCraig L. Nix appointed to Sonoco Board as independent director, effective February 10, 2026. Assigned to Audit and Financial Policy Committees. No departures.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker·1 ceiling hit
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $49.19, A.R:R 0.9:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 8.7%; Leverage penalty (D/E 1.4): -0.5. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $45.76. Score 5.5/10, moderate confidence.
Take-profit target: $53.46 (+8.7% upside). Prior stop was $45.76. Stop-loss: $45.76.
Thin upside margin: 8.7%; Leverage penalty (D/E 1.4): -0.5; Consecutive earnings misses (2).
Sonoco Products Company trades at a P/E of 8.0 (forward 7.6). TrendMatrix value score: 8.7/10. Verdict: Sell.
15 analysts cover SON with a consensus score of 3.8/5. Average price target: $61.
What does Sonoco Products Company do?Sonoco Products is a global packaging manufacturer with two core segments (Consumer Packaging ~65% of 2025 net sales,...
Sonoco Products is a global packaging manufacturer with two core segments (Consumer Packaging ~65% of 2025 net sales, Industrial Paper Packaging), operating ~265 facilities in 37 countries following the December 2024 acquisition of Eviosys (European metal food cans). Products include metal food cans, paper tubes, composite cans, and protective packaging.