Rush Enterprises, Inc. (RUSHB) Stock Analysis

Q: What is the RUSHB stock price target?

Take-profit $77.33 (+20.3% upside). Prior stop was $61.15.

SellVALUE-TRAP 3/5High ConfidenceUpdated 1 days ago (May 19, 2026, 7:01 AM ET)

Consumer Cyclical · Auto & Truck Dealerships

Sell if holding. Multiple concerning factors at $64.28: Concentration risk — Supplier: PACCAR / Peterbilt; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1).

Rush Enterprises operates 126 Rush Truck Centers in 23 US states and Canada, selling commercial vehicles (primarily Peterbilt and International brands), aftermarket parts, service, leasing, and financing. Revenue for 2025 was ~$7.4B, led by new vehicle sales (55.7%), aftermarket... Read more

$64.28+20.3% A.UpsideScore 4.5/10#13 of 16 Auto & Truck Dealerships

QualityF-score6 / 9FCF yield7.35%

IncomeYield1.18%(5y avg 1.38%)Payout22.66%sustainable

Stop $61.15Target $77.33(resistance)A.R:R 0.0:1

Sell if holding. Multiple concerning factors at $64.28: Concentration risk — Supplier: PACCAR / Peterbilt; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 4.5/10, high confidence.

Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 71d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.

Recent Developments — Rush Enterprises, Inc.

Latest news

Rush Enterprises B Inc stock hits all-time high at 75.57 USD - Investing.com — Investing.com positive
Rush Enterprises Earnings: What To Look For From RUSHA - Yahoo Finance — Yahoo Finance positive
Rush Enterprises Q1 2026 Earnings Call: Complete Transcript — benzinga Apr 29, 2026 neutral
Rush Enterprises Q1 EPS $0.77 Beats $0.72 Estimate, Sales $1.684B Miss $1.721B Estimate — benzinga Apr 28, 2026 positive
Earnings Scheduled For April 28, 2026 — benzinga Apr 28, 2026 neutral

Generated 2026-05-20T20:21:21Z.

Thesis

Rewards

Strong earnings beat streak (4/4)

Risks

Concentration risk — Supplier: PACCAR / Peterbilt

V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1)

Sector modifier (Consumer Cyclical): -1.5

Key Metrics

P/E (TTM)19.4

P/E (Fwd)—

Mkt Cap$5.0B

EV/EBITDA9.7

Profit Mgn3.6%

ROE11.9%

Rev Growth-9.0%

Beta0.93

Dividend1.18%

Rating analysts12

Quality Signals

Piotroski F6/9

Concentration Risks(10-K Item 1A)

HIGHSupplierPACCAR / Peterbilt
10-K Item 1A: 'the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts'
MEDIUMSupplierInternational Motors
10-K Item 1A: 'a significant portion of our revenues resulted from sales of trucks purchased from International'

Material Events(8-K, last 90d)

2026-03-19Item 5.02MEDIUM
Jason Wilder resigned as COO of Rush Enterprises effective March 18, 2026, to pursue other opportunities. No disagreement cited. Former COO McRoberts will assist during transition; search for new COO announced.
SEC filing →
2026-03-24Item 5.02LOW
Jody Pollard, former SVP – Truck and Aftermarket Sales, appointed as COO of Rush Enterprises effective March 23, 2026. Internal promotion; compensation subject to Compensation Committee review.
SEC filing →
2026-03-05Item 5.02LOW
Rush Enterprises Board approved cash bonuses and stock option grants for executive officers for fiscal year 2025 on March 4, 2026. Routine annual compensation approval.
SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers

Overall = weighted sum of the 10 dimension scores. Fundamentals (Value/Quality/Growth) carry 45%; market signals (Momentum/Sentiment/Insider/Peer) carry 40%; structure (Technical/Risk/Catalyst) carries 15%.

DimensionScoreWeightContribution

Value5.115%0.76

Quality4.115%0.61

Growth1.715%0.26

Momentum5.310%0.53

Sentiment5.210%0.52

Insider Activity3.810%0.38

Peer Rank3.810%0.38

Technical Setup7.15%0.35

Risk Profile7.15%0.35

Catalyst7.05%0.35

Overall (Σ contributions)4.50

Small float-rounding may cause last-digit differences between this sum and the displayed Overall.

Revenue shrinking — -9.0% YoY. Growth thesis broken unless recovery story develops.static

Revenue Growth

0.3

Earnings Growth

3.1

Declining revenue: -9%

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank

0.0

Value Rank

5.0

Quality Rank

5.1

GatesMomentum 5.3<5.5 (soft — BUY_NOW allowed but watch)A.R:R UPSIDE_EXHAUSTED (upside=0.0%)Momentum 5.3>=4.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 71d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive

RSI

20 · Oversold

↓ 20D MA↓ 50D MA↑ 200D MAGOLDEN CROSSSupport $63.04Resistance $78.91

Price Targets

$61

$77

A.Upside+20.3%

A.R:R0.0:1

Position Sizing

ConvictionNone

Suggested %0.5%

Max %1%

RegimeRisk-Off

Analyst Consensus

Analysts12

Consensus4.3/5

Avg Target—

Earnings

4/4 beats

Next Earnings2026-07-29 (71d)

Verdict History

reverse chrono — latest first

Loading history...

Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.

Frequently Asked Questions

Is RUSHB stock a buy right now?

Sell if holding. Multiple concerning factors at $64.28: Concentration risk — Supplier: PACCAR / Peterbilt; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $61.15. Score 4.5/10, high confidence.

What is the RUSHB stock price target?

Take-profit target: $77.33 (+20.3% upside). Prior stop was $61.15. Stop-loss: $61.15.

What are the risks of investing in RUSHB?

Concentration risk — Supplier: PACCAR / Peterbilt; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.1); Sector modifier (Consumer Cyclical): -1.5.

Is RUSHB overvalued or undervalued?

Rush Enterprises, Inc. trades at a P/E of 19.4 (forward N/A). TrendMatrix value score: 5.1/10. Verdict: Sell.

What do analysts say about RUSHB?

12 analysts cover RUSHB with a consensus score of 4.3/5.

What does Rush Enterprises, Inc. do?Rush Enterprises operates 126 Rush Truck Centers in 23 US states and Canada, selling commercial vehicles (primarily...