Rush Enterprises, Inc. (RUSHB) Stock Analysis

Q: What is the RUSHB stock price target?

Take-profit $77.55 (+10.4% upside). Prior stop was $65.62.

Q: Is RUSHB overvalued or undervalued?

Rush Enterprises, Inc. trades at a P/E of 21.5 (forward N/A). TrendMatrix value score: 7.0/10. Overall verdict: Sell.

Q: What do analysts say about RUSHB?

11 analysts cover RUSHB with a consensus score of 4.3/5.

Range Bound setup

SellVALUE-TRAP 2/5Moderate ConfidenceUpdated 2026-04-30

Consumer Cyclical · Auto & Truck Dealerships

Sell if holding. Momentum 2.5/10 is below the 5.0 floor at $70.26 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Supplier: Peterbilt and PACCAR; Weak overall score: 4.3/10.

Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus Canada, primarily selling Peterbilt and International trucks alongside aftermarket parts, service, financing, and leasing. Revenue is driven by new and used... Read more

$70.26+10.4% A.UpsideScore 4.3/10#15 of 16 Auto & Truck Dealerships

Stop $65.62Target $77.55(resistance)A.R:R 0.0:1

Passes 4/6 gates (clean insider activity, no SEC red flags, earnings proximity 90d clear, semi cycle peak clear). Fails on weak momentum. Suitability: moderate.

Thesis

Rewards

Strong earnings beat streak (4/4)

Attractive valuation

Risks

Concentration risk — Supplier: Peterbilt and PACCAR

Weak overall score: 4.3/10

Weak growth

Key Metrics

P/E (TTM)21.5

P/E (Fwd)—

Mkt Cap$5.5B

EV/EBITDA11.1

Profit Mgn3.5%

ROE12.1%

Rev Growth-11.8%

Beta0.89

Dividend0.98%

Rating analysts11

Quality Signals

Piotroski F4/9

Concentration Risks(10-K Item 1A)

HIGHSupplierPeterbilt and PACCAR
10-K Item 1A: 'During 2025, the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts.'
MEDIUMSupplierInternational Motors
10-K Item 1A: 'During 2025, a significant portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus and parts purchased from International Motors.'

Material Events(8-K, last 90d)

2026-03-24Item 5.02LOW
Jody Pollard appointed COO of Rush Enterprises effective March 23, 2026, promoted from SVP Truck and Aftermarket Sales. No departure announced simultaneously.
SEC filing →
2026-03-19Item 5.02MEDIUM
Jason Wilder resigned as COO of Rush Enterprises on March 18, 2026 to pursue other opportunities. No permanent successor named at filing; McRoberts (former COO, Senior Advisor) to assist during transition. No disagreement cited.
SEC filing →
2026-03-05Item 5.02LOW
Rush Enterprises Compensation Committee approved 2025 cash bonuses and 2026 stock option grants for named executive officers including CEO Rusty Rush ($3.5M bonus) and CFO Steven Keller. Routine compensatory arrangement.
SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

3 floor-breakers

Overall = weighted sum of the 10 dimension scores. Fundamentals (Value/Quality/Growth) carry 45%; market signals (Momentum/Sentiment/Insider/Peer) carry 40%; structure (Technical/Risk/Catalyst) carries 15%.

DimensionScoreWeightContribution

Value7.015%1.05

Quality4.015%0.60

Growth0.015%0.00

Momentum2.510%0.25

Sentiment5.010%0.50

Insider Activity3.810%0.38

Peer Rank3.810%0.38

Technical Setup6.65%0.33

Risk Profile7.55%0.38

Catalyst8.05%0.40

Overall (Σ contributions)4.26

Small float-rounding may cause last-digit differences between this sum and the displayed Overall.

Revenue shrinking — -11.8% YoY. Growth thesis broken unless recovery story develops.static

Revenue Growth

0.0

Earnings Growth

0.0

Declining revenue: -12%

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd

0.0

Volume

0.0

Obv

1.0

Rsi

5.5

Ma Position

6.0

Volume distribution (falling OBV)Above 200-day MA

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank

0.0

Value Rank

4.6

Quality Rank

5.5

GatesMomentum 2.5<4.5A.R:R UPSIDE_EXHAUSTED (upside=0.0%)Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 90d clearSEMI CYCLE PEAK CLEARRange BoundSuitability: Moderate

RSI

46 · Neutral

↓ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $63.20Resistance $79.13

Price Targets

$66

$78

A.Upside+10.4%

A.R:R0.0:1

Position Sizing

ConvictionNone

Suggested %0.5%

Max %1%

RegimeCautious

Risk Alerts

! Momentum score 2.5/10 — below 4.5 minimum

Earnings

4/4 beats

Next Earnings2026-07-29 (90d)

Verdict History

reverse chrono — latest first

Loading history...

Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.

Frequently Asked Questions

Is RUSHB stock a buy right now?

Sell if holding. Momentum 2.5/10 is below the 5.0 floor at $70.26 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Supplier: Peterbilt and PACCAR; Weak overall score: 4.3/10. Chart setup: RSI 46 mid-range, Bollinger mid-band. Prior stop was $65.62. Score 4.3/10, moderate confidence.

What is the RUSHB stock price target?

Take-profit target: $77.55 (+10.4% upside). Prior stop was $65.62. Stop-loss: $65.62.

What are the risks of investing in RUSHB?

Concentration risk — Supplier: Peterbilt and PACCAR; Weak overall score: 4.3/10; Weak growth.

Is RUSHB overvalued or undervalued?

Rush Enterprises, Inc. trades at a P/E of 21.5 (forward N/A). TrendMatrix value score: 7.0/10. Verdict: Sell.

What do analysts say about RUSHB?

11 analysts cover RUSHB with a consensus score of 4.3/5.

What does Rush Enterprises, Inc. do?Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus...