Philip Morris International Inc (PM) Stock Analysis
Consumer Defensive · Tobacco
Sell if holding. Analyst target reached at $192.00 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.8% away).
Philip Morris International sells cigarettes and smoke-free products (IQOS heated tobacco, ZYN nicotine pouches, VEEV e-vapor) in approximately 170 markets excluding the U.S., with smoke-free products available in 106 markets as of December 31, 2025. Revenue is earned from... Read more
Sell if holding. Analyst target reached at $192.00 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.8% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 4.9/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 64d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: conservative.
Recent Developments — Philip Morris International Inc
Latest news
- Philip Morris International Inc (PM) Stock Up 7.0% but GF Value Says Overvalued -- GF Score: 90/100 - GuruFocus — GuruFocus positive
- VOO is up 0.8% today, on PM stock price movement - Quiver Quantitative — Quiver Quantitative positive
- Philip Morris Had a Mixed Quarter. Why the Tobacco Stock Is Rising. - Barron's — Barron's positive
- Philip Morris (NYSE:PM) Exceeds Q1 CY2026 Expectations - StockStory — StockStory positive
- M&T Bank Corp Sells 81,431 Shares of Philip Morris International Inc. $PM - MarketBeat — MarketBeat neutral
Generated 2026-05-20T20:21:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomertwo distributors each 10%+10-K Item 1: 'sales to a distributor in the Europe Region and a distributor in the EA, AU & PMI GTR Region each amounted to 10 percent or more of our consolidated net revenues'
- MEDIUMProductMarlboro43%10-K Item 1: 'Marlboro, the world’s best-selling international cigarette, which accounted for approximately 43% of our total 2025 cigarette shipment volume'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $192.00 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.8% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $181.78. Score 4.9/10, moderate confidence.
Take-profit target: $189.09 (-1.3% upside). Prior stop was $181.78. Stop-loss: $181.78.
Analyst target reached - limited upside remaining; Near 52-week high (0.8% away); Consecutive earnings misses (2).
Philip Morris International Inc trades at a P/E of 27.0 (forward 21.0). TrendMatrix value score: 4.2/10. Verdict: Sell.
27 analysts cover PM with a consensus score of 4.0/5. Average price target: $192.
What does Philip Morris International Inc do?Philip Morris International sells cigarettes and smoke-free products (IQOS heated tobacco, ZYN nicotine pouches, VEEV...
Philip Morris International sells cigarettes and smoke-free products (IQOS heated tobacco, ZYN nicotine pouches, VEEV e-vapor) in approximately 170 markets excluding the U.S., with smoke-free products available in 106 markets as of December 31, 2025. Revenue is earned from product sales through distributors and direct channels serving approximately 84,900 employees worldwide; Marlboro accounted for approximately 43% of total 2025 cigarette shipment volume.