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KSSKohl's CorporationSell4.0·$25.36
SellModerate Confidence
Investment thesis

Kohl's has delivered four consecutive earnings beats with an average positive surprise of 76% and exceptional free cash flow conversion of 296%, but business quality sits below the minimum investment threshold, revenue is declining, short interest at 25% of float reflects a deeply skeptical market, and the risk/reward is unfavorable with only 3.3% upside remaining to the take-profit level.

Thesis pillars

  • Four Quarter Beat Streak→Stable
  • Declining Revenue Below Quality Floor→Stable
  • High Short Interest Market Skepticism→Stable
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Mar 19, 2026· older than 90 days

Full reasoning →

Open full analysis

Kohl's Corporation (KSS) Stock Analysis

Breakout setup · Catalyst-Driven edge

SellVALUE-TRAP 2/5ValueShortModerate Confidence

Consumer Cyclical · Department Stores

Sell if holding. Engine safety override at $25.36: Quality below floor (3.8 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.0/10. Specifically: High short interest: 34%; Below-average business quality.

Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin corporation. As of January 31, 2026, we operated 1,153 Kohl's stores and a website (www.Kohls.com). Our Kohl's stores and website sell moderately-priced proprietary and... Read more

$25.36-34.1% A.UpsideScore 4.0/10#3 of 4 Department Stores
QualityF-score4 / 9FCF yield30.59%
IncomeYield1.97%(5y avg 4.72%)Payout21.46%sustainable
Stop $23.58Analyst target $16.71(reached)A.R:R -2.3:1
Analyst consensus$19.21-24.3%12 analysts with price targets
$25.36price
$19.21mean
$9
$42

Sell if holding. Engine safety override at $25.36: Quality below floor (3.8 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.0/10. Specifically: High short interest: 34%; Below-average business quality. Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Score 4.0/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 18d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Oct 30, 2026

Recent Developments — Kohl's Corporation

Material events (past 30 days)

  • 8K Oct 29, 2026 MEDIUM Item 5.02: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Latest news

Latest item Oct 30, 2026 · Generated 2026-11-05T12:04:09Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Nov 24, 202618d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Target reached (-34.1% upside)
Quality below floor (3.8 < 4.0)
Value-trap signals (2/5): High leverage (D/E 2.1), Material insider selling (5 sells, 0.70% of cap)

Key Metrics

P/E (TTM)10.9
P/E (Fwd)16.2
Mkt Cap$2.9B
EV/EBITDA7.1
Profit Mgn1.8%
ROE6.7%
Rev Growth-0.9%
Beta1.33
Dividend1.97%
Analysts with ratings21

Quality Signals

Piotroski F4/9

Options Flow

P/C0.73neutral
IV78%elevated

Material Events(8-K, last 90d)

  • 2026-10-29Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
    SEC filing →
  • 2026-08-31Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
    SEC filing →
  • 2026-08-25Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

4 floor-breakers

Revenue shrinking — -0.9% YoY. Growth thesis broken unless recovery story develops.static

Earnings Growth
1.0
Revenue Growth
2.3
Declining revenue: -1%

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Quality Rank
1.3
Growth Rank
2.5
Value Rank
5.4

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Net Margin
0.9
Roa
1.5
Operating Margin
1.8
Roe
2.2
Moat
3.9
Gross Margin
4.1
Piotroski F
4.4
Current Ratio
5.5
Fcf Quality
10.0
Excellent cash conversion: 326% FCF/NINo competitive moat

Negative sentiment — recent news tone and/or analyst downgrades drag the composite below neutral.static

Price Target
1.9
Erm Sentiment
4.7
Analyst Rating
5.0
Below analyst target
GatesA.R:R -2.3=NEGATIVEMomentum 5.2<5.5 (soft — BUY_NOW allowed but watch)Executive change: officer departure/appointmentMomentum 5.2>=4.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 18d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Aggressive
RSI
65 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $19.60Resistance $25.43

Price Targets

A.Upside-34.1%
A.R:R-2.3:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeSteady

Risk Alerts

! Target reached (-34.1% upside)
! Quality below floor (3.8 < 4.0)
! Value-trap signals (2/5): High leverage (D/E 2.1), Material insider selling (5 sells, 0.70% of cap)

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-11-24 (18d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is KSS stock a buy right now?

Sell if holding. Engine safety override at $25.36: Quality below floor (3.8 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.0/10. Specifically: High short interest: 34%; Below-average business quality. Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Prior stop was $23.58. Score 4.0/10, moderate confidence.

What is the KSS stock price target?

Analyst target $16.71 reached (−34.1% from $25.36); no take-profit level is published. Prior stop was $23.58. Stop-loss: $23.58.

What are the risks of investing in KSS?

Target reached (-34.1% upside); Quality below floor (3.8 < 4.0); Value-trap signals (2/5): High leverage (D/E 2.1), Material insider selling (5 sells, 0.70% of cap).

Is KSS overvalued or undervalued?

Kohl's Corporation trades at a P/E of 10.9 (forward 16.2). TrendMatrix value score: 6.5/10. Verdict: Sell.

What do analysts say about KSS?

21 analysts rate KSS, with a consensus score of 2.6/5. 12 analysts publish price targets averaging $19.

What does Kohl's Corporation do?Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin...

Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin corporation. As of January 31, 2026, we operated 1,153 Kohl's stores and a website (www.Kohls.com). Our Kohl's stores and website sell moderately-priced proprietary and national brand apparel, footwear, accessories, beauty, and home products. Our Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences and store size.

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