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Kroger Company (The) (KR) Stock Analysis

SellModerate Confidence

Consumer Defensive · Grocery Stores

Sell if holding. Engine safety override at $68.32: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.5/10. Specifically: Below-average business quality.

Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and... Read more

$68.32-1.1% A.UpsideScore 5.5/10#2 of 5 Grocery Stores
QualityF-score6 / 9FCF yield8.07%
IncomeYield2.05%(5y avg 2.00%)Payout87.01%at-risk
Stop $65.48Target $67.58(resistance)A.R:R -0.1:1
Analyst target$75.55+10.6%22 analysts
$67.58our TP
$68.32price
$75.55mean
$61
$86

Sell if holding. Engine safety override at $68.32: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.5/10. Specifically: Below-average business quality. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.5/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 34d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

Recent Developments — Kroger Company (The)

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
No bull case signals
Risks
Target reached (-0.5% upside)
Quality below floor (3.9 < 4.0)

Key Metrics

P/E (TTM)44.4
P/E (Fwd)12.1
Mkt Cap$42.1B
EV/EBITDA9.4
Profit Mgn0.7%
ROE14.4%
Rev Growth1.2%
Beta0.46
Dividend2.05%
Rating analysts33

Quality Signals

Piotroski F6/9

Options Flow

P/C0.89neutral
IV43%normal
Max Pain$40-41.5% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

3 floor-breakers

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.0
Value Rank
3.0
Quality Rank
4.0

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
1.2
Bollinger
1.5
52w Position
7.9

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Net Margin
0.3
Gross Margin
0.8
Operating Margin
1.4
Current Ratio
3.2
Roa
3.8
Moat
4.2
Roe
4.8
Piotroski F
6.7
Fcf Quality
10.0
Excellent cash conversion: 335% FCF/NINo competitive moat
GatesA.R:R -0.1=NEGATIVEMomentum 7.0>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 34d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
58 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $63.70Resistance $68.96

Price Targets

$65
$68
A.Upside-1.1%
A.R:R-0.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-0.5% upside)
! Quality below floor (3.9 < 4.0)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-06-22 (34d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is KR stock a buy right now?

Sell if holding. Engine safety override at $68.32: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.5/10. Specifically: Below-average business quality. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $65.48. Score 5.5/10, moderate confidence.

What is the KR stock price target?

Take-profit target: $67.58 (-1.1% upside). Prior stop was $65.48. Stop-loss: $65.48.

What are the risks of investing in KR?

Target reached (-0.5% upside); Quality below floor (3.9 < 4.0).

Is KR overvalued or undervalued?

Kroger Company (The) trades at a P/E of 44.4 (forward 12.1). TrendMatrix value score: 7.0/10. Verdict: Sell.

What do analysts say about KR?

33 analysts cover KR with a consensus score of 3.8/5. Average price target: $76.

What does Kroger Company (The) do?Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our...

Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and investing in Fresh, _Our Brands_ , Personalization and eCommerce.

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