Kroger offers a forward earnings multiple of 11.4x, exceptional free cash flow generation at 335% of net income, and a flawless four-quarter earnings beat streak, but confirmed negative price momentum with the stock below its 200-day moving average and quality metrics just short of the minimum threshold argue for waiting on a more constructive technical backdrop before building a position.
Thesis pillars
- Exceptional Free Cash Flow Conversion→Stable
- Four Quarter Earnings Beat Streak→Stable
- Attractive Valuation Compressed Multiples↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Kroger Company (The) (KR) Stock Analysis
Momentum Cont setup
Consumer Defensive · Grocery Stores
Sell if holding. Engine safety override at $63.09: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10. Specifically: Below-average business quality.
Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and... Read more
Sell if holding. Engine safety override at $63.09: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10. Specifically: Below-average business quality. Chart setup: Trend continuation, RSI 64, MACD bullish. Score 5.1/10, moderate confidence.
Passes 5/10 gates (positive momentum, clean insider activity, earnings proximity 49d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and news legal and news soft restructuring. Suitability: moderate.
Recent developments
updated 2026-10-15Recent Developments — Kroger Company (The)
Latest news
- NEWS 'Kroger Plans To Slash 37% Of Corporate Jobs In Next Three Year; Will Eliminate About 3,000 Roles Across Various Functio — benzinga Oct 12, 2026 negative
- NEWS Albertsons Demands Kroger Pay Substantial Damages Over Failure Of Previously Announced Proposed Merger; Alleges 'Kroger — benzinga Oct 12, 2026 negative
- NEWS Albertsons Demands Kroger Pay Substantial Damages Over Failure Of Previously Announced Proposed Merger — benzinga Oct 12, 2026 negative
- NEWS Alpha Modus Discloses That U.S. District Court In East Texas Denied Kroger's Motion To Dismiss Addressing Infringement A — benzinga Oct 5, 2026 negative
- NEWS Fuel, Freight and Supplier Costs Bite: How Walmart, Costco, Target and Other Retailers Are Fighting Back — benzinga Oct 2, 2026 negative
Generated 2026-10-15T11:47:13Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-09-02Item 5.02MEDIUMDeparture of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.** On August 31, 2026, The Kroger Co.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
3 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $63.09: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10. Specifically: Below-average business quality. Chart setup: Trend continuation, RSI 64, MACD bullish. Prior stop was $59.85. Score 5.1/10, moderate confidence.
Take-profit target: $72.55 (-2.5% upside). Prior stop was $59.85. Stop-loss: $59.85.
Target reached (-2.5% upside); Quality below floor (3.9 < 4.0).
Kroger Company (The) trades at a P/E of 33.7 (forward 11.0). TrendMatrix value score: 7.4/10. Verdict: Sell.
33 analysts cover KR with a consensus score of 3.8/5. Average price target: $68.
What does Kroger Company (The) do?Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our...
Our Company is built on the foundation of our retail grocery business, which includes the added convenience of our retail pharmacies and fuel centers. Our strategy is focused on growing households and increasing customer loyalty by delivering great value and convenience, and investing in Fresh, _Our Brands_ , Personalization and eCommerce.