Harley-Davidson, Inc. (HOG) Stock Analysis
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $23.36: Quality below floor (3.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.1/10. Specifically: High short interest: 18%; Below-average business quality; Negative price momentum.
Harley-Davidson manufactures and sells motorcycles and related products through three segments: HDMC (motorcycles, parts, accessories), LiveWire (electric motorcycles), and HDFS (financial services). Total revenues were $4.47 billion in 2025, primarily from wholesale motorcycle... Read more
Sell if holding. Engine safety override at $23.36: Quality below floor (3.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.1/10. Specifically: High short interest: 18%; Below-average business quality; Negative price momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 4.1/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news boost analyst cluster(8), earnings proximity 71d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Recent Developments — Harley-Davidson, Inc.
Latest news
- Recent Report Shows That Rep. Tim Moore Bought Up to $80K Worth of AT&T Stock — benzinga May 20, 2026 neutral
- Micron To Rally More Than 61%? Here Are 10 Top Analyst Forecasts For Tuesday — benzinga May 19, 2026 positive
- Morgan Stanley Maintains Underweight on Harley-Davidson, Raises Price Target to $15 — benzinga May 19, 2026 neutral
- UBS Maintains Neutral on Harley-Davidson, Raises Price Target to $26 — benzinga May 11, 2026 neutral
- Citigroup Maintains Neutral on Harley-Davidson, Raises Price Target to $26 — benzinga May 7, 2026 neutral
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-02-10Item 5.02LOWJames Duncan Farley Jr. notified the company on February 9, 2026 that he does not wish to stand for re-election as a Board director at the upcoming annual meeting. Decision not due to any disagreement with the company. Board expected to decrease from nine to eight members.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
3 floor-breakers
Revenue shrinking — -11.8% YoY. Growth thesis broken unless recovery story develops.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $23.36: Quality below floor (3.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.1/10. Specifically: High short interest: 18%; Below-average business quality; Negative price momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $21.82. Score 4.1/10, moderate confidence.
Take-profit target: $26.45 (+13.4% upside). Prior stop was $21.82. Stop-loss: $21.82.
Target reached (-6.1% upside); Quality below floor (3.3 < 4.0).
Harley-Davidson, Inc. trades at a P/E of 12.6 (forward 12.7). TrendMatrix value score: 6.7/10. Verdict: Sell.
21 analysts cover HOG with a consensus score of 3.4/5. Average price target: $25.
What does Harley-Davidson, Inc. do?Harley-Davidson manufactures and sells motorcycles and related products through three segments: HDMC (motorcycles,...
Harley-Davidson manufactures and sells motorcycles and related products through three segments: HDMC (motorcycles, parts, accessories), LiveWire (electric motorcycles), and HDFS (financial services). Total revenues were $4.47 billion in 2025, primarily from wholesale motorcycle sales through ~1,174 independent dealers globally. HDMC North America Solutions contributed ~63% of consolidated revenues, and HDFS financed 68.4% of new Harley-Davidson motorcycles retailed in the U.S. in 2025.