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HBBHamilton Beach Brands Holding CSell6.3·$34.64
SellModerate Confidence
Investment thesis

Hamilton Beach has excellent returns on equity (30%) and a strong Piotroski F-Score of 8 of 9, but earnings are expected to fall about 62% from a cyclical peak and momentum is negative, so the cheap trailing valuation may be a trap.

Thesis pillars

  • Earnings Beat Streak↑Improving
  • Excellent Returns Strong Fundamentals→Stable
  • Cyclical Peak Earnings Decline→Stable
  • +2 more pillars — see the Why tab for full reasoning

Pillars as of Oct 11, 2026, based on the 10-K filed Feb 25, 2026

Full reasoning →

Open full analysis

Hamilton Beach Brands Holding C (HBB) Stock Analysis

Inst Constrain edge

SellValueGrowthQualityModerate Confidence

Consumer Cyclical · Furnishings, Fixtures & Appliances

Sell if holding. Multiple concerning factors at $34.64: Earnings expected to decline ~62% (cyclical peak); Sector modifier (Consumer Cyclical): -1.5.

Hamilton Beach Brands Holding is a designer, marketer, and distributor of branded small electric household and specialty housewares appliances, commercial foodservice equipment, and connected health-management devices, operating through two segments: Home and Commercial Products... Read more

$34.64+2.4% Upside to targetScore 6.3/10#3 of 13 Furnishings, Fixtures & Appliances
QualityF-score8 / 9FCF yield11.83%
IncomeYield1.41%(5y avg 2.63%)Payout11.44%sustainable
Stop $32.22Resistance target $35.46A.R:R 0.0:1

Sell if holding. Multiple concerning factors at $34.64: Earnings expected to decline ~62% (cyclical peak); Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.3/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news boost earnings 0.70, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 4, 2026

Recent Developments — Hamilton Beach Brands Holding C

Latest item Nov 4, 2026 · Generated 2026-11-05T11:34:08Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 2026Date unconfirmed· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Outperforming peers
Risks
Earnings expected to decline ~62% (cyclical peak)
Sector modifier (Consumer Cyclical): -1.5

Key Metrics

P/E (TTM)8.2
P/E (Fwd)21.6
Mkt Cap$466M
EV/EBITDA9.3
Profit Mgn9.4%
ROE30.2%
Rev Growth11.6%
Beta0.29
Dividend1.41%
Analysts with ratings8

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C0.25bullish
IV81%elevated
Max Pain$20-42.3% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R UPSIDE_EXHAUSTED (upside=0.0%)Momentum 6.6>=5.5Insider activity: OKNo SEC red flagsNEWS BOOST EARNINGS 0.70EARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
52 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $31.34Resistance $36.18

Price Targets

$32
$35
A.R:R0.0:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Cyclical trap - fwd PE 22x vs trail 8x (2.7x)

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-04 (Date unconfirmed)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HBB stock a buy right now?

Sell if holding. Multiple concerning factors at $34.64: Earnings expected to decline ~62% (cyclical peak); Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $32.22. Score 6.3/10, moderate confidence.

What is the HBB stock price target?

Resistance target: $35.46 (+2.4% upside). Prior stop was $32.22. Stop-loss: $32.22.

What are the risks of investing in HBB?

Earnings expected to decline ~62% (cyclical peak); Sector modifier (Consumer Cyclical): -1.5.

Is HBB overvalued or undervalued?

Hamilton Beach Brands Holding C trades at a P/E of 8.2 (forward 21.6). TrendMatrix value score: 8.2/10. Verdict: Sell.

What do analysts say about HBB?

8 analysts rate HBB, with a consensus score of 2.3/5.

What does Hamilton Beach Brands Holding C do?Hamilton Beach Brands Holding is a designer, marketer, and distributor of branded small electric household and...

Hamilton Beach Brands Holding is a designer, marketer, and distributor of branded small electric household and specialty housewares appliances, commercial foodservice equipment, and connected health-management devices, operating through two segments: Home and Commercial Products and Health. Walmart and Amazon.com accounted for approximately 29% and 19% of the company's revenue in fiscal 2025, respectively, and its five largest customers together made up about 62% of revenue. The company sourced from roughly 70 suppliers in fiscal 2025 -- about two-thirds of its finished products from China --

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