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eBay Inc. (EBAY) Stock Analysis

SellVALUE-TRAP 2/5High Confidence

Consumer Cyclical · Internet Retail

Sell if holding. Analyst target reached at $113.54 — A.R:R is negative (-1.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.1% away).

eBay operates a global third-party ecommerce marketplace connecting buyers and sellers in 190+ markets, with 135 million active buyers and approximately $80 billion in GMV in 2025, of which 51% was generated outside the United States. Revenue is earned primarily from transaction... Read more

$113.54+0.1% A.UpsideScore 5.4/10#8 of 18 Internet Retail
QualityF-score7 / 9FCF yield2.21%
IncomeYield1.07%(5y avg 1.67%)Payout27.25%sustainable
Stop $106.42Target $114.49(resistance)A.R:R -1.0:1
Analyst target$107.94-4.9%27 analysts
$114.49our TP
$113.54price
$107.94mean
$65
$130

Sell if holding. Analyst target reached at $113.54 — A.R:R is negative (-1.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.1% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.4/10, high confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 71d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

Recent Developments — eBay Inc.

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.3 in RISK_OFF)
Strong earnings beat streak (4/4)
High-quality business
Risks
Analyst target reached - limited upside remaining
Near 52-week high (2.1% away)
Sector modifier (Consumer Cyclical): -1.5

Key Metrics

P/E (TTM)26.4
P/E (Fwd)16.9
Mkt Cap$50.8B
EV/EBITDA18.9
Profit Mgn17.6%
ROE42.9%
Rev Growth19.5%
Beta1.39
Dividend1.07%
Rating analysts41

Quality Signals

Piotroski F7/9MoatWideCompounder

Options Flow

P/C1.57bearish
IV41%normal
Max Pain$80-29.5% vs spot

Material Events(8-K, last 90d)

  • 2026-03-24Item 5.02LOW
    Brian H. Sharples appointed to Board effective March 20, 2026; term expires at 2026 annual meeting. Board size increased to 12. No family relationship or related party transactions. No committee assignment specified.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -1.0=NEGATIVEMomentum 6.9>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 71d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
74 · Overbought
20D MA 50D MA 200D MAGOLDEN CROSSSupport $96.28Resistance $116.83

Price Targets

$106
$114
A.Upside+0.8%
A.R:R-1.0:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Target reached (-15.1% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-29 (71d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is EBAY stock a buy right now?

Sell if holding. Analyst target reached at $113.54 — A.R:R is negative (-1.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.1% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $106.42. Score 5.4/10, high confidence.

What is the EBAY stock price target?

Take-profit target: $114.49 (+0.1% upside). Prior stop was $106.42. Stop-loss: $106.42.

What are the risks of investing in EBAY?

Analyst target reached - limited upside remaining; Near 52-week high (2.1% away); Sector modifier (Consumer Cyclical): -1.5.

Is EBAY overvalued or undervalued?

eBay Inc. trades at a P/E of 26.4 (forward 16.9). TrendMatrix value score: 4.7/10. Verdict: Sell.

What do analysts say about EBAY?

41 analysts cover EBAY with a consensus score of 3.4/5. Average price target: $108.

What does eBay Inc. do?eBay operates a global third-party ecommerce marketplace connecting buyers and sellers in 190+ markets, with 135...

eBay operates a global third-party ecommerce marketplace connecting buyers and sellers in 190+ markets, with 135 million active buyers and approximately $80 billion in GMV in 2025, of which 51% was generated outside the United States. Revenue is earned primarily from transaction fees on paid GMV and first-party advertising (Promoted Listings).

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