Celsius Holdings, Inc. (CELH) Stock Analysis
Catalyst-Driven edge
Consumer Defensive · Beverages - Non-Alcoholic
Hold if already holding. Not a fresh buy at $32.49, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Pepsi (43.2%); Negative momentum.
Celsius Holdings develops and markets functional energy drinks under CELSIUS, Alani Nu, and Rockstar brands in the US and internationally, sold through grocery, convenience, fitness, and mass-market channels. Pepsi serves as primary US distributor and accounted for 43.2% of 2025... Read more
Hold if already holding. Not a fresh buy at $32.49, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Pepsi (43.2%); Negative momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Maintain position. Not compelling to add more. Score 6.1/10, moderate confidence.
Passes 5/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerPepsi43%10-K Item 1A: 'In 2025, sales to Pepsi constituted 43.2% of our total net revenue'
Material Events(8-K, last 90d)
- 2026-02-10Item 5.02LOWIsrael Kontorovsky and Michael Del Pozzo (PepsiCo designees) resigned from Board; replaced by Chrysso (Christy) Jacoby (SVP and CFO, PepsiCo North America Operations) and John Short as PepsiCo's new Board designees, effective February 10, 2026. Routine director rotation.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers·1 ceiling hit
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $32.49, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Pepsi (43.2%); Negative momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Maintain position. Not compelling to add more. Target $58.86 (+81.2%), stop $31.05 (−4.6%), A.R:R 9.0:1. Score 6.1/10, moderate confidence.
Take-profit target: $58.86 (+80.2% upside). Target $58.86 (+81.2%), stop $31.05 (−4.6%), A.R:R 9.0:1. Stop-loss: $31.05.
Concentration risk — Customer: Pepsi (43.2%); Negative momentum; Below 200-MA, MA slope -2.4%/30d (confirmed downtrend).
Celsius Holdings, Inc. trades at a P/E of 130.6 (forward 16.0). TrendMatrix value score: 6.5/10. Verdict: Hold.
29 analysts cover CELH with a consensus score of 4.2/5. Average price target: $65.
What does Celsius Holdings, Inc. do?Celsius Holdings develops and markets functional energy drinks under CELSIUS, Alani Nu, and Rockstar brands in the US...
Celsius Holdings develops and markets functional energy drinks under CELSIUS, Alani Nu, and Rockstar brands in the US and internationally, sold through grocery, convenience, fitness, and mass-market channels. Pepsi serves as primary US distributor and accounted for 43.2% of 2025 total net revenue; the company acquired Alani Nu and Rockstar in 2025.