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Celsius Holdings, Inc. (CELH) Stock Analysis

Falling Knife setup

HoldModerate Confidence

Consumer Defensive · Beverages - Non-Alcoholic

Hold if already holding. Not a fresh buy at $29.25, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Pepsi (43.2% of total revenue) (43.2%); Negative momentum.

Celsius Holdings is a functional energy drink and wellness beverage company operating under CELSIUS, Alani Nu, and Rockstar brands, sold through US and international retail channels including grocery, convenience, mass merchants, and e-commerce. Pepsi is the primary US/Canada... Read more

$29.25+91.6% A.UpsideScore 6.3/10#2 of 13 Beverages - Non-Alcoholic
QualityF-score9 / 9FCF yield2.37%
Stop $27.09Target $55.80(analyst − 10%)A.R:R 6.5:1
Analyst target$62.00+112.0%20 analysts
$55.80our TP
$29.25price
$62.00mean
$85

Hold if already holding. Not a fresh buy at $29.25, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Pepsi (43.2% of total revenue) (43.2%); Negative momentum. Chart setup: Death cross, below all MAs, RSI 37, MACD bearish. Maintain position. Not compelling to add more. Score 6.3/10, moderate confidence.

Passes 7/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 83d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.

Val7.3Qual6.5Grw10.0Mom1.4Sent7.9Ins5.0Peer3.2Tech5.4Risk5.66.3OVERALL

Recent Developments — Celsius Holdings, Inc.

Latest news

Generated 2026-05-20T20:21:21Z.

Thesis

Rewards
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Attractive valuation
Risks
Concentration risk — Customer: Pepsi (43.2% of total revenue) (43.2%)
Negative momentum
Below 200-MA, MA slope -3.8%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)68.2
P/E (Fwd)14.4
Mkt Cap$7.5B
EV/EBITDA13.8
Profit Mgn5.9%
ROE8.1%
Rev Growth137.7%
Beta0.94
DividendNone
Rating analysts29

Quality Signals

Piotroski F9/9MoatWide

Options Flow

P/C0.74neutral
IV68%elevated

Concentration Risks(10-K Item 1A)

  • HIGHCustomerPepsi (43.2% of total revenue)43%
    10-K Item 1A: 'In 2025, sales to Pepsi constituted 43.2% of our total net revenue...Given the significant concentration of our supply chain with Pepsi'

Material Events(8-K, last 90d)

  • 2026-02-10Item 5.02LOW
    Two Pepsi-designated directors (Kontorovsky and Del Pozzo) resigned and were replaced by Chrysso Jacoby and John Short (also Pepsi-designated) effective February 10, 2026. Clean board-seat rotation; Pepsi retains two board seats.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers·1 ceiling hit

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Volume
0.3
Obv
1.0
Ma Position
1.0
Macd
1.4
Rsi
3.5
Volume distribution (falling OBV)Below 200-MA, MA slope -3.8%/30d — confirmed downtrend

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Quality Rank
1.2
Value Rank
2.2
Growth Rank
9.2
Industry growth leader
GatesMomentum 1.4<4.5Death cross (50MA < 200MA)A.R:R 6.5 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 83d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARFalling KnifeSuitability: Moderate
RSI
37 · Neutral
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $27.66Resistance $35.75

Price Targets

$27
$56
A.Upside+90.8%
A.R:R6.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Momentum score 1.4/10 — below 4.5 minimum
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-08-10 (83d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is CELH stock a buy right now?

Hold if already holding. Not a fresh buy at $29.25, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Pepsi (43.2% of total revenue) (43.2%); Negative momentum. Chart setup: Death cross, below all MAs, RSI 37, MACD bearish. Maintain position. Not compelling to add more. Target $55.80 (+90.8%), stop $27.09 (−8.0%), A.R:R 6.5:1. Score 6.3/10, moderate confidence.

What is the CELH stock price target?

Take-profit target: $55.80 (+91.6% upside). Target $55.80 (+90.8%), stop $27.09 (−8.0%), A.R:R 6.5:1. Stop-loss: $27.09.

What are the risks of investing in CELH?

Concentration risk — Customer: Pepsi (43.2% of total revenue) (43.2%); Negative momentum; Below 200-MA, MA slope -3.8%/30d (confirmed downtrend).

Is CELH overvalued or undervalued?

Celsius Holdings, Inc. trades at a P/E of 68.2 (forward 14.4). TrendMatrix value score: 7.3/10. Verdict: Hold.

What do analysts say about CELH?

29 analysts cover CELH with a consensus score of 4.2/5. Average price target: $62.

What does Celsius Holdings, Inc. do?Celsius Holdings is a functional energy drink and wellness beverage company operating under CELSIUS, Alani Nu, and...

Celsius Holdings is a functional energy drink and wellness beverage company operating under CELSIUS, Alani Nu, and Rockstar brands, sold through US and international retail channels including grocery, convenience, mass merchants, and e-commerce. Pepsi is the primary US/Canada distributor, accounting for 43.2% of 2025 total revenue; 1,497 global employees.

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