Celsius Holdings combines a wide economic moat, a perfect Piotroski financial health score of 9 out of 9, 138% year-over-year revenue growth, and four consecutive earnings beats averaging over 55% surprise — exceptional fundamentals that are currently trapped in a confirmed price downtrend where the moving average slope is declining at 6.6% per month; the fundamental case is compelling for patient capital, but the technical picture calls for waiting on momentum stabilization before adding to exposure.
Thesis pillars
- Wide Moat Perfect Financial Health→Stable
- Confirmed Downtrend Warrants Timing Caution↑Improving
- 138 Percent Revenue Growth Industry Leader→Stable
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Mar 2, 2026· older than 90 days
Celsius Holdings, Inc. (CELH) Stock Analysis
Recovery setup
Consumer Defensive · Beverages - Non-Alcoholic
Hold if already holding. Not a fresh buy at $30.75, but acceptable to hold if already in. Reasons: Weak growth; Below 200-MA, MA slope -7.7%/30d (confirmed downtrend).
Celsius Holdings markets functional energy drinks under the CELSIUS, Alani Nu (acquired August 2025), and Rockstar brands across the U.S., Canada, Europe, and Asia-Pacific. Pepsi serves as primary U.S. and Canadian distributor under a long-term agreement and accounted for 43.2%... Read more
Hold if already holding. Not a fresh buy at $30.75, but acceptable to hold if already in. Reasons: Weak growth; Below 200-MA, MA slope -7.7%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 69. Maintain position. Not compelling to add more. Score 5.5/10, moderate confidence.
Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Suitability: speculative.
About Celsius Holdings, Inc.
About Celsius Holdings, Inc.
Pepsi accounted for 43.2% of Celsius Holdings' total net revenue in 2025, anchoring a portfolio that expanded in August 2025 when the company completed the Alani Nu acquisition for $1.275 billion in cash and equity consideration. The brand lineup now spans CELSIUS, Alani Nu, and Rockstar — distributed through grocery, convenience, fitness, mass-market, and e-commerce channels in the U.S., Canada, Europe, and Asia-Pacific. At year-end 2025, the company employed 1,497 people globally, including 1,322 in the U.S.
Celsius earns revenue through a distributor-led model anchored by Pepsi. Under the A&R Distribution Agreements effective August 2025, Pepsi serves as primary distributor for all three brands in the U.S. and Canada, with the arrangement running approximately 17 years and the first mutual termination window at year 19 (2041). Internationally, the Suntory Group covers the U.K., Australia, New Zealand, France, Monaco, Belgium, Luxembourg, and the Netherlands. The principal raw materials — aluminum cans, natural flavors, sweeteners, vitamins, and botanical extracts — are sourced from multiple suppliers, and the company states no dependency on any single supplier. The competitive set includes Monster Beverage Corporation, Red Bull GmbH, and Keurig Dr Pepper Inc.
Show full overview
The 43.2% revenue concentration in Pepsi extends beyond a typical customer relationship: Pepsi holds preferred equity investments in Celsius, designates two board directors, and under the Captaincy arrangement influences category management decisions including product facings and merchandising allocations. The 10-K discloses that Pepsi's increased ownership and board representation could create conflicts of interest or limit Celsius's flexibility in pursuing alternative distribution strategies. Any significant disagreement or termination of the Pepsi arrangements could prevent distribution of Celsius products and may adversely affect the company's financial condition.
See also: Consumer Defensive · Beverages - Non-Alcoholic
From Celsius Holdings, Inc.'s most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated Nov 5, 2026Recent Developments — Celsius Holdings, Inc.
Latest news
- NEWS Celsius Holdings Q3 Adj. EPS $0.41 Beats $0.35 Estimate, Sales $847.228M Beat $796.010M Estimate — benzinga Nov 5, 2026 positive
- NEWS JPMorgan cuts Celsius target to USD 48 for Celsius Holdings stock - ad-hoc-news.de — ad-hoc-news.de Oct 28, 2026 negative
- NEWS Celsius Holdings, Inc. (NASDAQ:CELH) SHAREHOLDER ALERT: - GlobeNewswire — GlobeNewswire Oct 27, 2026 negative
- NEWS Celsius Holdings Inc. (CELH) is Attracting Investor Attention: Here is What You Should Know - Yahoo Finance — Yahoo Finance Oct 27, 2026 neutral
- NEWS Celsius Holdings Inc. (CELH) Stock Sinks As Market Gains: Here's Why - Yahoo Finance — Yahoo Finance Oct 21, 2026 negative
Latest item Nov 5, 2026 · Generated 2026-11-05T11:49:09Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerPepsi43%10-K Item 1A: 'In 2025, sales to Pepsi constituted 43.2% of our total net revenue'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
3 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Analyst Consensus
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $30.75, but acceptable to hold if already in. Reasons: Weak growth; Below 200-MA, MA slope -7.7%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 69. Maintain position. Not compelling to add more. Analyst target $36.99 (+20.3%), stop $28.60 (−7.5%), A.R:R 1.5:1. Score 5.5/10, moderate confidence.
Analyst target: $36.99 (+20.3% upside). Analyst target $36.99 (+20.3%), stop $28.60 (−7.5%), A.R:R 1.5:1. Stop-loss: $28.60.
Weak growth; Below 200-MA, MA slope -7.7%/30d (confirmed downtrend).
Celsius Holdings, Inc. trades at a P/E of 133.7 (forward 18.1). TrendMatrix value score: 6.5/10. Verdict: Hold.
31 analysts rate CELH, with a consensus score of 4.1/5. 21 analysts publish price targets averaging $41.
What does Celsius Holdings, Inc. do?Celsius Holdings markets functional energy drinks under the CELSIUS, Alani Nu (acquired August 2025), and Rockstar...
Celsius Holdings markets functional energy drinks under the CELSIUS, Alani Nu (acquired August 2025), and Rockstar brands across the U.S., Canada, Europe, and Asia-Pacific. Pepsi serves as primary U.S. and Canadian distributor under a long-term agreement and accounted for 43.2% of total net revenue in 2025; the company employed 1,497 people globally at year-end 2025.