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Apple Inc. (AAPL) Stock Analysis

HoldModerate Confidence

Technology · Consumer Electronics

Hold if already holding. Not a fresh buy at $298.97, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (1.4% away).

The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company's fiscal year is the 52- or 53-week period that ends on the last Saturday of September.

$298.97+10.8% A.UpsideScore 5.9/10#1 of 4 Consumer Electronics
QualityF-score8 / 9FCF yield2.31%
IncomeYield0.36%(5y avg 0.51%)Payout12.59%sustainable
Entry $268.17(support + ATR)Stop $256.89Target $297.14(resistance)A.R:R -0.5:1Setup A.R:R 2.6:1
Analyst target$308.07+3.0%43 analysts
$297.14our TP
$298.97price
$308.07mean
$215
$400

Hold if already holding. Not a fresh buy at $298.97, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (1.4% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Downgraded from BUY WAIT — price $298.97 has reached target $297.14. No upside to wait for. Score 5.9/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 72d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

Val3.3Qual8.0Grw6.6Mom7.1Sent6.1Ins5.0Peer5.3Tech4.2Risk7.45.9OVERALL

Recent Developments — Apple Inc.

Material events (past 30 days)

  • Apr 20, 2026 MEDIUM Item 5.02: On April 20, 2026, Apple Inc. ("Apple") announced that Tim Cook will transition from his role as Chief Executive Officer to Executive Chair of Apple's Board of Directors (the "Board"), effective September 1, 2026 (the "Transition Date").

Latest news

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
V7 flight-to-quality bonus: +0.5 (Q=8.0 in RISK_OFF)
Strong earnings beat streak (4/4)
Positive news sentiment (+0.67)
Risks
Analyst target reached - limited upside remaining
Near 52-week high (1.4% away)
Sector modifier (Technology): -0.8

Key Metrics

P/E (TTM)36.1
P/E (Fwd)31.1
Mkt Cap$4.37T
EV/EBITDA27.4
Profit Mgn27.2%
ROE141.5%
Rev Growth16.6%
Beta1.06
Dividend0.36%
Rating analysts54

Quality Signals

Piotroski F8/9MoatWideCompounder✓

Options Flow

P/C0.86neutral
IV35%normal

Material Events(8-K, last 90d)

  • 2026-04-20Item 5.02MEDIUM
    On April 20, 2026, Apple Inc. ("Apple") announced that Tim Cook will transition from his role as Chief Executive Officer to Executive Chair of Apple's Board of Directors (the "Board"), effective September 1, 2026 (the "Transition Date").
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static

Ev Ebitda
0.0
Pe
3.5
Ps
3.7
Forward Pe
3.8
Peg Ratio
4.0
Analyst Target
4.0
Forward P/E: 31.1xPEG: 2.57
GatesA.R:R -0.5=NEGATIVEExecutive change: officer departure/appointmentMomentum 7.1>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 72d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
84 · Overbought
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $264.83Resistance $303.20

Price Targets

$257
$268
$297
A.Upside-0.6%
A.R:R-0.5:1
Setup A.R:R (at entry)2.6:1

Position Sizing

ConvictionHigh conviction
Suggested %0.6%
Max %1.3%
RegimeRisk-Off

Risk Alerts

! Target reached (-5.2% upside)
! NEWS_MOD=+2: HOLD_IF_HOLDING → STRONG_BUY_WAIT
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-30 (72d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AAPL stock a buy right now?

Hold if already holding. Not a fresh buy at $298.97, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (1.4% away). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Downgraded from BUY WAIT — price $298.97 has reached target $297.14. No upside to wait for. Target $297.14 (-0.6%), stop $256.89 (−16.4%), A.R:R -0.5:1. Score 5.9/10, moderate confidence.

What is the AAPL stock price target?

Take-profit target: $297.14 (+10.8% upside). Target $297.14 (-0.6%), stop $256.89 (−16.4%), A.R:R -0.5:1. Stop-loss: $256.89.

What are the risks of investing in AAPL?

Analyst target reached - limited upside remaining; Near 52-week high (1.4% away); Sector modifier (Technology): -0.8.

Is AAPL overvalued or undervalued?

Apple Inc. trades at a P/E of 36.1 (forward 31.1). TrendMatrix value score: 3.3/10. Verdict: Hold.

What do analysts say about AAPL?

54 analysts cover AAPL with a consensus score of 4.0/5. Average price target: $308.

What does Apple Inc. do?The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and...

The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company's fiscal year is the 52- or 53-week period that ends on the last Saturday of September.

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