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WIXWix.com Ltd.Sell5.2·$76.56-5.71%
SellHigh Confidence
Investment thesis

Wix.com is a deeply discounted software platform with 59% analyst-projected upside, exceptional free cash flow conversion of 24% FCF margin despite GAAP losses, and 3 of 4 recent quarterly beats — but a confirmed death cross, 26% short interest, an extreme put/call ratio of 4.12, and a catastrophic -1,885% recent earnings miss make this a high-conviction-if-right, high-risk-if-wrong recovery situation.

Thesis pillars

  • Fcf Positive Despite Gaap LossesStable
  • Extreme Analyst Upside At 59 PctImproving
  • Death Cross Falling Knife SetupDeteriorating
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Wix.com Ltd. (WIX) Stock Analysis

Range Bound setup

SellVALUE-TRAP 2/5ValueShortHigh Confidence

Technology · Software - Infrastructure

Sell if holding. Analyst target reached at $76.56 — A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.2).

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a... Read more

$76.56-7.4% A.UpsideScore 5.2/10#87 of 104 Software - Infrastructure
QualityF-score5 / 9FCF yield13.87%
Stop $70.88Target $94.86(resistance)A.R:R -0.5:1
Analyst target$78.45+2.5%20 analysts
$94.86our TP
$76.56price
$78.45mean
$50
$135

Sell if holding. Analyst target reached at $76.56 — A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.2). Chart setup: RSI 54 mid-range, Bollinger mid-band. Score 5.2/10, high confidence.

Passes 6/9 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 73d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: speculative.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 18, 202673d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Risks
Analyst target reached - limited upside remaining
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.2)
Sector modifier (Technology): -0.8

Key Metrics

P/E (TTM)
P/E (Fwd)11.1
Mkt Cap$3.2B
EV/EBITDA-29.4
Profit Mgn-8.2%
ROE
Rev Growth14.9%
Beta1.02
DividendNone
Rating analysts28

Quality Signals

Piotroski F5/9MoatNarrow

Options Flow

P/C0.43bullish
IV75%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd
0.0
Obv
1.0
Volume
3.5
Ma Position
5.0
Rsi
5.5
Volume distribution (falling OBV)Above 200-MA but MA slope flat
GatesMomentum 3.0<4.5A.R:R -0.5=NEGATIVEDeath cross (50MA < 200MA)Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 73d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Speculative
RSI
54 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $59.66Resistance $96.80

Price Targets

$71
$95
A.Upside-7.4%
A.R:R-0.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Target reached (-7.4% upside)
! momentum at 3.0 (below the engine's 4.5 threshold)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-18 (73d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is WIX stock a buy right now?

Sell if holding. Analyst target reached at $76.56 — A.R:R is negative (-0.5) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.2). Chart setup: RSI 54 mid-range, Bollinger mid-band. Prior stop was $70.88. Score 5.2/10, high confidence.

What is the WIX stock price target?

Take-profit target: $94.86 (-7.4% upside). Prior stop was $70.88. Stop-loss: $70.88.

What are the risks of investing in WIX?

Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.2); Sector modifier (Technology): -0.8.

Is WIX overvalued or undervalued?

Wix.com Ltd. trades at a P/E of N/A (forward 11.1). TrendMatrix value score: 8.3/10. Verdict: Sell.

What do analysts say about WIX?

28 analysts cover WIX with a consensus score of 3.6/5. Average price target: $78.

What does Wix.com Ltd. do?Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States,...

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

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