top ten brand partners
“10-K Item 1A: 'merchandise supplied by our top ten brand partners accounted for approximately 51% and 54% of our net sales, respectively'”
Updated
The most significant concentration Ulta Beauty discloses is top ten brand partners at 51%, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
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Source: Ulta Beauty’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
“10-K Item 1A: 'merchandise supplied by our top ten brand partners accounted for approximately 51% and 54% of our net sales, respectively'”
The company's disclosed concentration profile centers on a single supply-side exposure of high disclosed size: merchandise supplied by the top ten brand partners accounted for approximately 51% of net sales in the most recent period. This is a dependency concentration in character — the company relies on a relatively small group of brand partners to supply the majority of its assortment, meaning pricing, exclusivity, and allocation decisions made by those suppliers flow directly into product availability and gross margin. The high share of net sales tied to just ten suppliers makes the relationship with those partners a genuine strategic variable rather than a background cost consideration. The structural context is that the beauty specialty retail model inherently concentrates purchasing among a manageable number of national and prestige brands — unlike grocery or general merchandise, where thousands of suppliers each contribute tiny fractions of the assortment. So while the top-ten concentration is high by disclosed size, it reflects an industry-level structural feature rather than idiosyncratic customer dependency. No customer, geographic, or product concentration is separately disclosed alongside this supplier figure. On balance, the concentration profile is narrow: the dominant risk surface is supplier dependency at the top of the brand mix, where shifts in brand allocations, wholesale pricing, or exclusive distribution arrangements at the largest brand partners would most directly affect the competitive positioning and margin profile of the business.
For the engine’s reasoning on ULTA’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| CASY | Caseys General Stores, Inc. | 1 | 1 | 1 | 3 |
| BOBS | Bob's Discount Furniture, Inc. | 1 | 1 | 0 | 2 |
| ULTA● | Ulta Beauty, Inc. | 1 | 0 | 0 | 1 |
| BBWI | Bath & Body Works, Inc. | 0 | 3 | 1 | 4 |
| ASO | Academy Sports and Outdoors, In | 0 | 1 | 0 | 1 |
| BBY | Best Buy Co., Inc. | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.