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PRSUPursuit Attractions and HospitaSell5.8·$47.77-0.48%
SellHigh Confidence
Investment thesis

Pursuit Attractions and Hospitality delivered 37% revenue growth and shows a Piotroski F-Score of 9/9, but recurring earnings misses, negative free cash flow, and a stock price that has already exceeded its target mean the risk-reward is currently unfavorable for new positions.

Thesis pillars

  • Strong Revenue Growth ProfileStable
  • Negative Fcf Earnings Quality Red FlagStable
  • Consecutive Earnings MissesStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

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Pursuit Attractions and Hospita (PRSU) Stock Analysis

Range Bound setup

SellVALUE-TRAP 1/5GrowthHigh Confidence

Consumer Cyclical · Travel Services

Sell if holding. Momentum 3.4/10 is below the 5.0 floor at $47.77 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3).

Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland,... Read more

$47.77+10.3% A.UpsideScore 5.8/10#6 of 14 Travel Services
QualityF-score9 / 9FCF yield-4.16%
Stop $45.20Target $52.70(analyst − 15%)A.R:R 1.6:1
Analyst target$62.00+29.8%4 analysts
$52.70our TP
$47.77price
$62.00mean
$70

Sell if holding. Momentum 3.4/10 is below the 5.0 floor at $47.77 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3). Chart setup: RSI 49 mid-range, Bollinger mid-band. Score 5.8/10, high confidence.

Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 61d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.

10-K grounded · weekly refresh

About Pursuit Attractions and Hospita

About Pursuit Attractions and Hospita

Pursuit Attractions and Hospitality operates 17 sightseeing attractions and 29 lodges spanning national-park gateway destinations in the United States, Canada, Iceland, and Costa Rica, with international operations in Canada, Iceland, and Costa Rica generating approximately 71% of 2025 consolidated revenue. The business is highly seasonal: 79% of 2025 revenue was earned in the second and third quarters, tied to peak summer visitation at properties like Banff, Jasper, and Glacier National Park.

Pursuit earns revenue across three lines of business — Attractions (ticketed sightseeing plus food, beverage and retail), Hospitality (lodging plus food, beverage and retail across the Banff Jasper, Alaska, and Glacier Park collections, plus Tabacón in Costa Rica), and Transportation (tours and charter motorcoach service). The company competes on location, uniqueness of facilities, service, quality and price against locally owned independent hotels as well as national and international chains, and pursues growth through a "Refresh, Build, Buy" strategy of renovating existing assets, developing new ones, and acquiring strategic properties — most recently the July 2025 acquisition of the Tabacón resort in Costa Rica. Pursuit also agreed in January 2026 to sell its four Flyover Attractions to Brogent Technologies for approximately $78.4 million in cash, narrowing the portfolio to its park-adjacent attractions and lodges.

Show full overview

Because Canada, Iceland, and Costa Rica together generated about 71% of 2025 revenue, Pursuit's results move with both the Canadian dollar and single-market shocks: when wildfire activity forced the evacuation and closure of Jasper National Park on July 22, 2024, visitation fell at the Maligne Lake Cruise, the Columbia Icefield Adventure, and Jasper lodging properties through the peak summer season. With 79% of annual revenue concentrated in the second and third quarters, a repeat closure during peak months — rather than a broad decline in leisure travel demand — is the scenario most likely to move a single year's results, and the 10-K does not disclose insurance recoveries offsetting the 2024 Jasper disruption.

See also: Consumer Cyclical · Travel Services

From Pursuit Attractions and Hospita's most recent 10-K filing, extracted July 6, 2026.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 202661d to earnings· next earnings call

Thesis

Rewards
Strong growth profile
Positive insider activity
Risks
Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%)
V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3)
Sector modifier (Consumer Cyclical): -1.5

Key Metrics

P/E (TTM)32.4
P/E (Fwd)25.4
Mkt Cap$1.3B
EV/EBITDA13.3
Profit Mgn7.9%
ROE8.9%
Rev Growth14.3%
Beta1.39
DividendNone
Rating analysts10

Quality Signals

Piotroski F9/9MoatNarrow

Options Flow

P/C1.00neutral
IV50%elevated
Max Pain$25-47.7% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHGeographicinternational operations (Canada, Iceland, Costa Rica)71%
    10-K Item 1A: 'our international operations in Canada, Iceland, and Costa Rica accounted for approximately 71% of our consolidated revenue'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Volume
0.0
Obv
1.0
Ma Position
4.0
Rsi
5.5
Macd
6.7
Volume distribution (falling OBV)Above 200-day MA
GatesMomentum 3.4<4.5A.R:R 1.6 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 61d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
49 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $44.82Resistance $50.51

Price Targets

$45
$53
A.Upside+10.3%
A.R:R1.6:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! momentum at 3.4 (below the engine's 4.5 threshold)

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-11-04 (61d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PRSU stock a buy right now?

Sell if holding. Momentum 3.4/10 is below the 5.0 floor at $47.77 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3). Chart setup: RSI 49 mid-range, Bollinger mid-band. Prior stop was $45.20. Score 5.8/10, high confidence.

What is the PRSU stock price target?

Take-profit target: $52.70 (+10.3% upside). Prior stop was $45.20. Stop-loss: $45.20.

What are the risks of investing in PRSU?

Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3); Sector modifier (Consumer Cyclical): -1.5.

Is PRSU overvalued or undervalued?

Pursuit Attractions and Hospita trades at a P/E of 32.4 (forward 25.4). TrendMatrix value score: 5.3/10. Verdict: Sell.

What do analysts say about PRSU?

10 analysts cover PRSU with a consensus score of 4.3/5. Average price target: $62.

What does Pursuit Attractions and Hospita do?Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United...

Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland, and Costa Rica generated approximately 71% of 2025 consolidated revenue, and the seasonal business earned 79% of that revenue in the second and third quarters.

Related stocks: LIND (Lindblad Expeditions Holdings I) · GBTG (Global Business Travel Group, I) · MMYT (MakeMyTrip Limited) · NCLH (Norwegian Cruise Line Holdings ) · TNL (Travel Leisure Co.)
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