Pursuit Attractions and Hospitality delivered 37% revenue growth and shows a Piotroski F-Score of 9/9, but recurring earnings misses, negative free cash flow, and a stock price that has already exceeded its target mean the risk-reward is currently unfavorable for new positions.
Thesis pillars
- Strong Revenue Growth Profile→Stable
- Negative Fcf Earnings Quality Red Flag→Stable
- Consecutive Earnings Misses→Stable
- +1 more pillar — see the Why tab for full reasoning
Pursuit Attractions and Hospita (PRSU) Stock Analysis
Consumer Cyclical · Travel Services
Sell if holding. Analyst target reached at $54.56 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%).
Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland,... Read more
Sell if holding. Analyst target reached at $54.56 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.8/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 32d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
About Pursuit Attractions and Hospita
About Pursuit Attractions and Hospita
Pursuit Attractions and Hospitality operates 17 sightseeing attractions and 29 lodges spanning national-park gateway destinations in the United States, Canada, Iceland, and Costa Rica, with international operations in Canada, Iceland, and Costa Rica generating approximately 71% of 2025 consolidated revenue. The business is highly seasonal: 79% of 2025 revenue was earned in the second and third quarters, tied to peak summer visitation at properties like Banff, Jasper, and Glacier National Park.
Pursuit earns revenue across three lines of business — Attractions (ticketed sightseeing plus food, beverage and retail), Hospitality (lodging plus food, beverage and retail across the Banff Jasper, Alaska, and Glacier Park collections, plus Tabacón in Costa Rica), and Transportation (tours and charter motorcoach service). The company competes on location, uniqueness of facilities, service, quality and price against locally owned independent hotels as well as national and international chains, and pursues growth through a "Refresh, Build, Buy" strategy of renovating existing assets, developing new ones, and acquiring strategic properties — most recently the July 2025 acquisition of the Tabacón resort in Costa Rica. Pursuit also agreed in January 2026 to sell its four Flyover Attractions to Brogent Technologies for approximately $78.4 million in cash, narrowing the portfolio to its park-adjacent attractions and lodges.
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Because Canada, Iceland, and Costa Rica together generated about 71% of 2025 revenue, Pursuit's results move with both the Canadian dollar and single-market shocks: when wildfire activity forced the evacuation and closure of Jasper National Park on July 22, 2024, visitation fell at the Maligne Lake Cruise, the Columbia Icefield Adventure, and Jasper lodging properties through the peak summer season. With 79% of annual revenue concentrated in the second and third quarters, a repeat closure during peak months — rather than a broad decline in leisure travel demand — is the scenario most likely to move a single year's results, and the 10-K does not disclose insurance recoveries offsetting the 2024 Jasper disruption.
See also: Consumer Cyclical · Travel Services
From Pursuit Attractions and Hospita's most recent 10-K filing, extracted July 6, 2026.
Recent developments
updated 2026-07-07Recent Developments — Pursuit Attractions and Hospita
Latest news
- NEWS Is Pursuit (PRSU) stock failing at resistance | Q4 2025: Earnings Fall Short - Sector Perform - Newser — Newser negative
- NEWS Is Pursuit (PRSU) Still a Buy After +1.59% Rally? 2026-05-14 - Hot Momentum Watchlist - newser.com — newser.com positive
- NEWS Under the Radar: 5 Small-Cap Stocks Wall Street Is Missing — benzinga Jun 30, 2026 neutral
- NEWS Oppenheimer Reiterates Outperform on Pursuit Attractions, Raises Price Target to $50 — benzinga May 11, 2026 positive
- NEWS Pursuit Attractions Affirms FY2026 Sales Guidance of $465.000M vs $465.046M Est — benzinga May 6, 2026 neutral
Generated 2026-07-07T16:12:36Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicinternational operations (Canada, Iceland, Costa Rica)71%10-K Item 1A: 'our international operations in Canada, Iceland, and Costa Rica accounted for approximately 71% of our consolidated revenue'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $54.56 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $51.18. Score 5.8/10, moderate confidence.
Take-profit target: $55.39 (+1.6% upside). Prior stop was $51.18. Stop-loss: $51.18.
Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); Analyst target reached - limited upside remaining; Near 52-week high (3.5% away).
Pursuit Attractions and Hospita trades at a P/E of 51.3 (forward 30.8). TrendMatrix value score: 4.2/10. Verdict: Sell.
10 analysts cover PRSU with a consensus score of 4.3/5. Average price target: $58.
What does Pursuit Attractions and Hospita do?Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United...
Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland, and Costa Rica generated approximately 71% of 2025 consolidated revenue, and the seasonal business earned 79% of that revenue in the second and third quarters.