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PRSUPursuit Attractions and HospitaSell5.9·$56.50
SellHigh Confidence
Investment thesis

Pursuit Attractions and Hospitality delivered 37% revenue growth and shows a Piotroski F-Score of 9/9, but recurring earnings misses, negative free cash flow, and a stock price that has already exceeded its target mean the risk-reward is currently unfavorable for new positions.

Thesis pillars

  • Strong Revenue Growth Profile→Stable
  • Negative Fcf Earnings Quality Red Flag→Stable
  • Consecutive Earnings Misses↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 25, 2026· older than 90 days

Full reasoning →

Open full analysis

Pursuit Attractions and Hospita (PRSU) Stock Analysis

SellVALUE-TRAP 1/5GrowthHigh Confidence

Consumer Cyclical · Travel Services

Sell if holding. Analyst target reached at $56.50 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%).

Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland,... Read more

$56.50-4.1% A.UpsideScore 5.9/10#5 of 12 Travel Services
QualityF-score9 / 9FCF yield-3.56%
Stop $52.86Analyst target $54.19(reached)A.R:R -0.4:1
Analyst consensus$62.29+10.2%7 analysts with price targets
$56.50price
$62.29mean
$70

Sell if holding. Analyst target reached at $56.50 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.9/10, high confidence.

Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

10-K grounded · weekly refresh

About Pursuit Attractions and Hospita

About Pursuit Attractions and Hospita

Pursuit Attractions and Hospitality operates 17 sightseeing attractions and 29 lodges spanning national-park gateway destinations in the United States, Canada, Iceland, and Costa Rica, with international operations in Canada, Iceland, and Costa Rica generating approximately 71% of 2025 consolidated revenue. The business is highly seasonal: 79% of 2025 revenue was earned in the second and third quarters, tied to peak summer visitation at properties like Banff, Jasper, and Glacier National Park.

Pursuit earns revenue across three lines of business — Attractions (ticketed sightseeing plus food, beverage and retail), Hospitality (lodging plus food, beverage and retail across the Banff Jasper, Alaska, and Glacier Park collections, plus Tabacón in Costa Rica), and Transportation (tours and charter motorcoach service). The company competes on location, uniqueness of facilities, service, quality and price against locally owned independent hotels as well as national and international chains, and pursues growth through a "Refresh, Build, Buy" strategy of renovating existing assets, developing new ones, and acquiring strategic properties — most recently the July 2025 acquisition of the Tabacón resort in Costa Rica. Pursuit also agreed in January 2026 to sell its four Flyover Attractions to Brogent Technologies for approximately $78.4 million in cash, narrowing the portfolio to its park-adjacent attractions and lodges.

Show full overview

Because Canada, Iceland, and Costa Rica together generated about 71% of 2025 revenue, Pursuit's results move with both the Canadian dollar and single-market shocks: when wildfire activity forced the evacuation and closure of Jasper National Park on July 22, 2024, visitation fell at the Maligne Lake Cruise, the Columbia Icefield Adventure, and Jasper lodging properties through the peak summer season. With 79% of annual revenue concentrated in the second and third quarters, a repeat closure during peak months — rather than a broad decline in leisure travel demand — is the scenario most likely to move a single year's results, and the 10-K does not disclose insurance recoveries offsetting the 2024 Jasper disruption.

See also: Consumer Cyclical · Travel Services

From Pursuit Attractions and Hospita's most recent 10-K filing, extracted July 6, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 4, 2026

Recent Developments — Pursuit Attractions and Hospita

Latest item Nov 4, 2026 · Generated 2026-11-05T11:44:09Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 2026Date unconfirmed· next earnings call

Thesis

Rewards
Strong growth profile
Positive momentum
Positive insider activity
Risks
Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%)
Analyst target reached - limited upside remaining
Near 52-week high (3.6% away)

Key Metrics

P/E (TTM)38.4
P/E (Fwd)30.6
Mkt Cap$1.5B
EV/EBITDA15.2
Profit Mgn7.9%
ROE8.9%
Rev Growth14.3%
Beta1.46
DividendNone
Analysts with ratings13

Quality Signals

Piotroski F9/9MoatNarrow

Options Flow

P/C80.00bearish
IV70%elevated
Max Pain$45-20.4% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHGeographicinternational operations (Canada, Iceland, Costa Rica)71%
    10-K Item 1A: 'our international operations in Canada, Iceland, and Costa Rica accounted for approximately 71% of our consolidated revenue'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -0.4=NEGATIVEMomentum 7.1>=5.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
60 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $50.29Resistance $58.62

Price Targets

A.Upside-4.1%
A.R:R-0.4:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-4.1% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-11-04 (Date unconfirmed)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PRSU stock a buy right now?

Sell if holding. Analyst target reached at $56.50 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $52.86. Score 5.9/10, high confidence.

What is the PRSU stock price target?

Analyst target $54.19 reached (−4.1% from $56.50); no take-profit level is published. Prior stop was $52.86. Stop-loss: $52.86.

What are the risks of investing in PRSU?

Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); Analyst target reached - limited upside remaining; Near 52-week high (3.6% away).

Is PRSU overvalued or undervalued?

Pursuit Attractions and Hospita trades at a P/E of 38.4 (forward 30.6). TrendMatrix value score: 4.4/10. Verdict: Sell.

What do analysts say about PRSU?

13 analysts rate PRSU, with a consensus score of 4.3/5. 7 analysts publish price targets averaging $62.

What does Pursuit Attractions and Hospita do?Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United...

Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland, and Costa Rica generated approximately 71% of 2025 consolidated revenue, and the seasonal business earned 79% of that revenue in the second and third quarters.

Related stocks: TNL (Travel Leisure Co.) · MMYT (MakeMyTrip Limited) · NCLH (Norwegian Cruise Line Holdings ) · LIND (Lindblad Expeditions Holdings I) · TRIP (TripAdvisor, Inc.)
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