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PGProcter & Gamble Company (The)Hold5.3·$146.70-0.15%
HoldModerate Confidence
Investment thesis

Procter & Gamble has beaten earnings estimates in all 4 recent quarters, generates a 31% ROE with a wide economic moat, and exhibits strong momentum with rising on-balance volume, but the stock is priced above analyst targets with -2.2% upside and carries significant geographic and supplier concentration risks.

Thesis pillars

  • Roe Quality CompoundingStable
  • Perfect Beat Streak Wide MoatStable
  • Geographic Supplier ConcentrationStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

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Procter & Gamble Company (The) (PG) Stock Analysis

Breakout setup

HoldQualityModerate Confidence

Consumer Defensive · Household & Personal Products

Hold if already holding. Not a fresh buy at $146.70, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: outside the U.S.; Concentration risk — Supplier: single-source suppliers.

Procter & Gamble makes, markets, and distributes daily-use branded consumer products across beauty, grooming, health care, and fabric and home care categories, sold in about 180 countries. The company sells mainly through mass merchandisers, e-commerce, and grocery and club... Read more

$146.70-1.3% A.UpsideScore 5.3/10#7 of 18 Household & Personal Products
QualityF-score7 / 9FCF yield3.90%
IncomeYield2.96%(5y avg 2.50%)Payout64.33%
Stop $142.00Target $168.41(default +15%)A.R:R -0.3:1
Analyst target$160.61+9.5%23 analysts
$168.41our TP
$146.70price
$160.61mean
$186

Hold if already holding. Not a fresh buy at $146.70, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: outside the U.S.; Concentration risk — Supplier: single-source suppliers. Chart setup: Golden cross, above all MAs, RSI 61, MACD bullish. Maintain position. Not compelling to add more. Score 5.3/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 47d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About Procter & Gamble Company (The)

About Procter & Gamble Company (The)

Sales to Walmart Inc. and its affiliates make up approximately 16% of Procter & Gamble's total sales, with the company's top ten customers together accounting for 43% of net sales in fiscal 2025. P&G sells daily-use branded products in about 180 countries and territories, operating in roughly 70 countries, where non-U.S. operations generate more than 50% of annual net sales. The company employed approximately 109,000 people as of June 30, 2025, with 49% in manufacturing roles.

P&G generates revenue through branded product sales spanning categories such as beauty, grooming, health care, and fabric and home care, distributed through mass merchandisers, e-commerce and social-commerce channels, grocery and club stores, drug stores, and specialty beauty retailers, competing against both branded rivals and retailers' private-label products. The company relies on continued research and development investment and consumer insights to invent new categories and refine existing products, competing on product performance, packaging, brand communication, retail execution, and value across roughly 70 countries of operation. Trade terms and shelf-space negotiations with large retail customers directly influence pricing and profitability, while third-party contract manufacturers, distributors, and commercial banking partners support day-to-day operations globally.

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Input costs are exposed to named commodity categories rather than a diversified basket: the 10-K specifically flags petroleum-derived resins and pulp-based paper materials, alongside tariffs, transportation, energy, pensions, and healthcare costs, as fluctuation sources tied to broader inflationary pressure. Almost all raw and packaging materials are purchased from third parties, and the company discloses that some of these suppliers operate on a single-source basis, with certain sole supplier or sole manufacturing plant arrangements embedded in its supply chain optimization strategy — a structural dependency the filing says could interrupt product supply if disrupted by labor disputes, natural disasters, or cybersecurity incidents at a supplier's site.

See also: Consumer Defensive · Household & Personal Products

From Procter & Gamble Company (The)'s most recent 10-K filing, extracted August 23, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-05
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Oct 22, 202647d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.2 in RISK_OFF)
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Concentration risk — Geographic: outside the U.S.
Concentration risk — Supplier: single-source suppliers
Analyst target reached - limited upside remaining

Key Metrics

P/E (TTM)22.2
P/E (Fwd)19.8
Mkt Cap$340.1B
EV/EBITDA14.8
Profit Mgn18.4%
ROE30.3%
Rev Growth1.5%
Beta0.38
Dividend2.96%
Rating analysts37

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.94neutral
IV30%low
Max Pain$165+12.5% vs spot

Concentration Risks(10-K Item 1A)

  • LOWCustomerWalmart16%
    10-K Item 1: 'Sales to Walmart Inc. and its affiliates represent approximately 16% of our total sales in 2025 and 2024 and 15% in 2023.'
  • MEDIUMCustomertop ten customers43%
    10-K Item 1: 'Our top ten customers accounted for 43% of our total net sales in 2025, 42% in 2024 and 40% in 2023.'
  • HIGHGeographicoutside the U.S.
    10-K Item 1A: 'our operations outside the U.S. generate more than 50% of our annual net sales.'
  • HIGHSuppliersingle-source suppliers
    10-K Item 1: 'Almost all of the raw and packaging materials used by the Company are purchased from third parties, some of whom are single-source suppliers.'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
0.0
Revenue Growth
2.9
GatesA.R:R -0.3=NEGATIVEMomentum 6.8>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 47d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Moderate
RSI
61 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $142.14Resistance $148.36

Price Targets

$142
$168
A.Upside-1.3%
A.R:R-0.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Target reached (-1.3% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-10-22 (47d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PG stock a buy right now?

Hold if already holding. Not a fresh buy at $146.70, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: outside the U.S.; Concentration risk — Supplier: single-source suppliers. Chart setup: Golden cross, above all MAs, RSI 61, MACD bullish. Maintain position. Not compelling to add more. Target $168.41 (+14.8%), stop $142.00 (−3.3%), A.R:R -0.3:1. Score 5.3/10, moderate confidence.

What is the PG stock price target?

Take-profit target: $168.41 (-1.3% upside). Target $168.41 (+14.8%), stop $142.00 (−3.3%), A.R:R -0.3:1. Stop-loss: $142.00.

What are the risks of investing in PG?

Concentration risk — Geographic: outside the U.S.; Concentration risk — Supplier: single-source suppliers; Analyst target reached - limited upside remaining.

Is PG overvalued or undervalued?

Procter & Gamble Company (The) trades at a P/E of 22.2 (forward 19.8). TrendMatrix value score: 4.9/10. Verdict: Hold.

What do analysts say about PG?

37 analysts cover PG with a consensus score of 3.6/5. Average price target: $161.

What does Procter & Gamble Company (The) do?Procter & Gamble makes, markets, and distributes daily-use branded consumer products across beauty, grooming, health...

Procter & Gamble makes, markets, and distributes daily-use branded consumer products across beauty, grooming, health care, and fabric and home care categories, sold in about 180 countries. The company sells mainly through mass merchandisers, e-commerce, and grocery and club stores, employing approximately 109,000 people, with Walmart at about 16% of total sales and its top ten customers at 43% of net sales.

Related stocks: KVUE (Kenvue Inc.) · KMB (Kimberly-Clark Corporation) · EL (Estee Lauder Companies, Inc. (T) · CL (Colgate-Palmolive Company) · UL (Unilever PLC)
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