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KSSKohl's CorporationSell4.3·$16.82-0.50%
SellModerate Confidence
Investment thesis

Kohl's has delivered four consecutive earnings beats with an average positive surprise of 76% and exceptional free cash flow conversion of 296%, but business quality sits below the minimum investment threshold, revenue is declining, short interest at 25% of float reflects a deeply skeptical market, and the risk/reward is unfavorable with only 3.3% upside remaining to the take-profit level.

Thesis pillars

  • Four Quarter Beat StreakStable
  • Declining Revenue Below Quality FloorStable
  • High Short Interest Market SkepticismStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Kohl's Corporation (KSS) Stock Analysis

Range Bound setup

SellVALUE-TRAP 1/5Moderate Confidence

Consumer Cyclical · Department Stores

Sell if holding. Engine safety override at $16.82: Quality below floor (3.8 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.3/10. Specifically: High short interest: 31%; Elevated put/call ratio: 1.78; Below-average business quality.

Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin corporation. As of January 31, 2026, we operated 1,153 Kohl's stores and a website (www.Kohls.com). Our Kohl's stores and website sell moderately-priced proprietary and... Read more

$16.82+13.8% A.UpsideScore 4.3/10#4 of 4 Department Stores
QualityF-score5 / 9FCF yield39.13%
IncomeYield2.75%(5y avg 7.34%)Payout21.01%sustainable
Stop $15.72Target $19.23(resistance)A.R:R -0.5:1
Analyst target$18.08+7.5%12 analysts
$19.23our TP
$16.82price
$18.08mean
$9
$41

Sell if holding. Engine safety override at $16.82: Quality below floor (3.8 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.3/10. Specifically: High short interest: 31%; Elevated put/call ratio: 1.78; Below-average business quality. Chart setup: RSI 43 mid-range, Bollinger mid-band. Score 4.3/10, moderate confidence.

Passes 4/7 gates (clean insider activity, earnings proximity 52d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-07

Recent Developments — Kohl's Corporation

Material events (past 30 days)

  • 8K Jun 15, 2026 MEDIUM Item 5.02: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On June 10, 2026, Elliott Rodgers accepted his appointment as Chief Operating Officer of Kohl's Corporation (the "Company"). Mr.

Generated 2026-07-07T14:32:19Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Aug 26, 202652d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Target reached (-6.9% upside)
Quality below floor (3.8 < 4.0)

Key Metrics

P/E (TTM)7.6
P/E (Fwd)12.1
Mkt Cap$2.1B
EV/EBITDA6.8
Profit Mgn1.8%
ROE7.0%
Rev Growth-2.0%
Beta1.43
Dividend2.75%
Rating analysts21

Quality Signals

Piotroski F5/9

Options Flow

P/C1.78bearish
IV81%elevated
Max Pain$7-58.4% vs spot

Material Events(8-K, last 90d)

  • 2026-06-15Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On June 10, 2026, Elliott Rodgers accepted his appointment as Chief Operating Officer of Kohl's Corporation (the "Company"). Mr.
    SEC filing →
  • 2026-05-21Item 5.02MEDIUM
    . Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers (e) Approval of Kohl's Corporation 2024 Long-Term Compensation Plan, as amended and restated effective May 20, 2026 At the 2026 Annual Meeting of Sha...
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

5 floor-breakers

Revenue shrinking — -2.0% YoY. Growth thesis broken unless recovery story develops.static

Revenue Growth
2.0
Declining revenue: -2%
Low model confidence on this dimension (33%).

Volatile — 6.5% daily ATR makes tight stops impractical. Position-size conservatively.static

Short Interest
0.0
Volatility
0.0
Implied Vol
0.0
Put Call
1.5
Max Pain Risk
3.0
Debt Equity
3.8
Beta
5.3
Days To Cover
5.8
High short interest: 31%Elevated put/call: 1.78High IV: 81%Above max pain $7

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.0
Quality Rank
1.3
Value Rank
6.7

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Obv
1.0
Macd
1.1
Volume
4.0
Rsi
5.5
Ma Position
6.0
Volume distribution (falling OBV)Above 200-day MA

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Operating Margin
0.6
Net Margin
0.9
Roa
1.5
Roe
2.3
Moat
3.9
Gross Margin
4.1
Current Ratio
5.4
Piotroski F
5.6
Fcf Quality
10.0
Excellent cash conversion: 296% FCF/NINo competitive moat
GatesMomentum 3.5<4.5A.R:R -0.5=NEGATIVEExecutive change: officer departure/appointmentInsider activity: OKEARNINGS PROXIMITY 52d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
43 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $14.96Resistance $19.62

Price Targets

$16
$19
A.Upside+14.3%
A.R:R-0.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-6.9% upside)
! Quality below floor (3.8 < 4.0)
! momentum at 3.5 (below the engine's 4.5 threshold)

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-08-26 (52d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is KSS stock a buy right now?

Sell if holding. Engine safety override at $16.82: Quality below floor (3.8 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.3/10. Specifically: High short interest: 31%; Elevated put/call ratio: 1.78; Below-average business quality. Chart setup: RSI 43 mid-range, Bollinger mid-band. Prior stop was $15.72. Score 4.3/10, moderate confidence.

What is the KSS stock price target?

Take-profit target: $19.23 (+13.8% upside). Prior stop was $15.72. Stop-loss: $15.72.

What are the risks of investing in KSS?

Target reached (-6.9% upside); Quality below floor (3.8 < 4.0).

Is KSS overvalued or undervalued?

Kohl's Corporation trades at a P/E of 7.6 (forward 12.1). TrendMatrix value score: 7.1/10. Verdict: Sell.

What do analysts say about KSS?

21 analysts cover KSS with a consensus score of 2.7/5. Average price target: $18.

What does Kohl's Corporation do?Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin...

Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin corporation. As of January 31, 2026, we operated 1,153 Kohl's stores and a website (www.Kohls.com). Our Kohl's stores and website sell moderately-priced proprietary and national brand apparel, footwear, accessories, beauty, and home products. Our Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences and store size.

Related stocks: DDS (Dillard's, Inc.) · PLBL (Polibeli Group Ltd) · M (Macy's Inc) · MNSO (MINISO Group Holding Limited) · ATAT (Atour Lifestyle Holdings Limite)
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