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KSSKohl's CorporationSell4.3·$19.49+0.77%
SellHigh Confidence
Investment thesis

Kohl's has delivered four consecutive earnings beats with an average positive surprise of 76% and exceptional free cash flow conversion of 296%, but business quality sits below the minimum investment threshold, revenue is declining, short interest at 25% of float reflects a deeply skeptical market, and the risk/reward is unfavorable with only 3.3% upside remaining to the take-profit level.

Thesis pillars

  • Four Quarter Beat StreakImproving
  • Declining Revenue Below Quality FloorImproving
  • High Short Interest Market SkepticismImproving
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Kohl's Corporation (KSS) Stock Analysis

Breakout setup

SellVALUE-TRAP 2/5ValueShortHigh Confidence

Consumer Cyclical · Department Stores

Sell if holding. Analyst target reached at $19.49 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.0).

Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin corporation. As of January 31, 2026, we operated 1,153 Kohl's stores and a website (www.Kohls.com). Our Kohl's stores and website sell moderately-priced proprietary and... Read more

$19.49-16.3% A.UpsideScore 4.3/10#4 of 4 Department Stores
QualityF-score4 / 9FCF yield42.74%
IncomeYield2.59%(5y avg 7.34%)Payout21.46%sustainable
Stop $18.08Target $22.36(default +15%)A.R:R -1.1:1
Analyst target$18.69-4.1%13 analysts
$22.36our TP
$19.49price
$18.69mean
$9
$41

Sell if holding. Analyst target reached at $19.49 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.0). Chart setup: Golden cross, above all MAs, RSI 51, MACD bullish. Score 4.3/10, high confidence.

Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 79d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-05
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Nov 24, 202679d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Margin of safety: 45%
Risks
Analyst target reached - limited upside remaining
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.0)
Sector modifier (Consumer Cyclical): -1.5

Key Metrics

P/E (TTM)8.3
P/E (Fwd)12.4
Mkt Cap$2.2B
EV/EBITDA6.0
Profit Mgn1.8%
ROE6.7%
Rev Growth-0.9%
Beta1.40
Dividend2.59%
Rating analysts22

Quality Signals

Piotroski F4/9

Options Flow

P/C0.50bullish
IV67%elevated

Material Events(8-K, last 90d)

  • 2026-07-29Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On July 28, 2026, John E.
    SEC filing →
  • 2026-06-15Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On June 10, 2026, Elliott Rodgers accepted his appointment as Chief Operating Officer of Kohl's Corporation (the "Company"). Mr.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers

Revenue shrinking — -0.9% YoY. Growth thesis broken unless recovery story develops.static

Earnings Growth
1.0
Revenue Growth
2.3
Declining revenue: -1%

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.0
Quality Rank
1.3
Value Rank
6.7

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
0.8
Bollinger
2.0
52w Position
5.8
GatesA.R:R -1.1=NEGATIVEExecutive change: officer departure/appointmentMomentum 6.8>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 79d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Aggressive
RSI
51 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $16.02Resistance $19.74

Price Targets

$18
$22
A.Upside-16.3%
A.R:R-1.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Target reached (-16.3% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-11-24 (79d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is KSS stock a buy right now?

Sell if holding. Analyst target reached at $19.49 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=4.0). Chart setup: Golden cross, above all MAs, RSI 51, MACD bullish. Prior stop was $18.08. Score 4.3/10, high confidence.

What is the KSS stock price target?

Take-profit target: $22.36 (-16.3% upside). Prior stop was $18.08. Stop-loss: $18.08.

What are the risks of investing in KSS?

Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.0); Sector modifier (Consumer Cyclical): -1.5.

Is KSS overvalued or undervalued?

Kohl's Corporation trades at a P/E of 8.3 (forward 12.4). TrendMatrix value score: 6.9/10. Verdict: Sell.

What do analysts say about KSS?

22 analysts cover KSS with a consensus score of 2.6/5. Average price target: $19.

What does Kohl's Corporation do?Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin...

Kohl's Corporation (the "Company," "Kohl's," "we," "our," or "us") was organized in 1988 and is a Wisconsin corporation. As of January 31, 2026, we operated 1,153 Kohl's stores and a website (www.Kohls.com). Our Kohl's stores and website sell moderately-priced proprietary and national brand apparel, footwear, accessories, beauty, and home products. Our Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences and store size.

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