Skip to main content
KOCoca-Cola Company (The)Sell5.6·$83.89+3.20%
SellModerate Confidence
Investment thesis

The business delivers on execution—four consecutive earnings beats, a wide economic moat, and margins that rank best-in-class—but at a forward P/E of 23.2x and a PEG of 4.14, the current price fully reflects those qualities, leaving almost no upside headroom, an unfavorable risk/reward geometry, and a free cash flow conversion rate that lags the headline earnings quality.

Thesis pillars

  • Consistent Earnings Beat RecordStable
  • Sparkling Category ConcentrationStable
  • Wide Moat Best In Class MarginsStable
  • +2 more pillars — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Coca-Cola Company (The) (KO) Stock Analysis

Breakout setup · Catalyst-Driven edge

SellVALUE-TRAP 1/5Moderate Confidence

Consumer Defensive · Beverages - Non-Alcoholic

Sell if holding. At $83.89, A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: sparkling soft drinks (69.0%); Concentration risk — Supplier: sole supplier.

The Coca-Cola Company sells beverages in more than 200 countries and territories through independent bottling partners and consolidated operations, owning or licensing brands across sparkling soft drinks, water, sports, coffee, tea, juice, and emerging categories. In 2025, the... Read more

$83.89+15.0% A.UpsideScore 5.6/10#8 of 13 Beverages - Non-Alcoholic
QualityF-score7 / 9FCF yield0.86%
IncomeYield2.52%(5y avg 2.89%)Payout64.78%
Stop $81.02Target $96.76(default +15%)A.R:R -0.9:1
Analyst target$85.97+2.5%24 analysts
$96.76our TP
$83.89price
$85.97mean
$71
$97

Sell if holding. At $83.89, A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: sparkling soft drinks (69.0%); Concentration risk — Supplier: sole supplier. Chart setup: Golden cross, above all MAs, RSI 60, MACD bullish. Score 5.6/10, moderate confidence.

Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity 25d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About Coca-Cola Company (The)

About Coca-Cola Company (The)

The Coca-Cola Company sold 33.8 billion unit cases worldwide during 2025, with Trademark Coca-Cola representing 47% of worldwide unit case volume and sparkling soft drinks accounting for 69% of total volume across more than 200 countries and territories. Products bearing the company's trademarks are consumed at a rate of 2.2 billion servings per day. The company operates across five segments — EMEA, Latin America, North America, Asia Pacific, and Bottling Investments — with unit case volume outside the United States representing 84% of the global total in 2025.

The Coca-Cola Company's business separates into concentrate operations — selling beverage bases and syrups to authorized bottling partners — and finished product operations primarily through the Bottling Investments segment. Concentrate operations generate higher gross profit margins, while finished product operations generate higher net operating revenues per unit. The five largest independent bottling partners in 2025 — Coca-Cola FEMSA, Coca-Cola Europacific Partners, Coca-Cola HBC AG, Arca Continental, and Swire Coca-Cola — collectively handled 44% of total worldwide unit case volume. Mexico, China, Brazil, and India together accounted for 33% of worldwide unit case volume, representing the company's largest non-U.S. markets. In many markets, PepsiCo is the primary competitor, alongside Nestlé, Keurig Dr Pepper, and Danone. The company has also directly entered alcohol ready-to-drink beverages in multiple markets outside the United States.

Show full overview

Supply chain disruption risk centers on raw material sourcing: the 10-K discloses that some ingredients and supplies are available from only a limited number of suppliers, or from a sole supplier, with contingency plans that may not prevent shortfalls. Inflationary pressures on input costs — including agricultural commodities, packaging, energy, and transportation — continued through 2025 and are expected to persist into 2026. If price increases on finished products are insufficient to offset higher sourcing and manufacturing costs, profitability may be adversely affected, depending on competitive dynamics with PepsiCo and private-label alternatives.

See also: Consumer Defensive · Beverages - Non-Alcoholic

From Coca-Cola Company (The)'s most recent 10-K filing, extracted June 11, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-06
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Jul 28, 202625d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
High-quality business
Positive momentum
Risks
Concentration risk — Product: sparkling soft drinks (69.0%)
Concentration risk — Supplier: sole supplier
Analyst target reached - limited upside remaining

Key Metrics

P/E (TTM)26.5
P/E (Fwd)24.2
Mkt Cap$362.0B
EV/EBITDA23.6
Profit Mgn27.8%
ROE43.4%
Rev Growth12.1%
Beta0.35
Dividend2.52%
Rating analysts34

Quality Signals

Piotroski F7/9MoatWideCompounder

Options Flow

P/C0.84neutral
IV33%normal

Concentration Risks(10-K Item 1A)

  • HIGHProductsparkling soft drinks69%
    10-K Item 1: 'Sparkling soft drinks represented 69% of our worldwide unit case volume in both 2025 and 2024.'
  • MEDIUMProductTrademark Coca-Cola47%
    10-K Item 1: 'Trademark Coca-Cola accounted for 47% of our worldwide unit case volume in both 2025 and 2024.'
  • MEDIUMcounterpartyfive bottling partners44%
    10-K Item 1: 'these five bottling partners combined represented 44% of our total worldwide unit case volume'
  • MEDIUMGeographicMexico, China, Brazil and India33%
    10-K Item 1: 'Mexico, China, Brazil and India, which together accounted for 33% of our worldwide unit case volume'
  • HIGHSuppliersole supplier
    10-K Item 1A: 'Some of the raw materials and supplies used in the production of our products are available from a limited number of suppliers, or from a sole supplier'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
0.0
Bollinger
0.2
52w Position
10.0

Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static

Ev Ebitda
0.0
Peg Ratio
3.0
Analyst Target
4.0
Pe
4.8
Forward Pe
5.2
Ps
5.3
Forward P/E: 24.2xPEG: 4.16
GatesA.R:R -0.9=NEGATIVEMomentum 7.3>=5.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 25d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Moderate
RSI
60 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $76.32Resistance $84.14

Price Targets

$81
$97
A.Upside+15.3%
A.R:R-0.9:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-8.0% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-28 (25d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is KO stock a buy right now?

Sell if holding. At $83.89, A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: sparkling soft drinks (69.0%); Concentration risk — Supplier: sole supplier. Chart setup: Golden cross, above all MAs, RSI 60, MACD bullish. Prior stop was $81.02. Score 5.6/10, moderate confidence.

What is the KO stock price target?

Take-profit target: $96.76 (+15.0% upside). Prior stop was $81.02. Stop-loss: $81.02.

What are the risks of investing in KO?

Concentration risk — Product: sparkling soft drinks (69.0%); Concentration risk — Supplier: sole supplier; Analyst target reached - limited upside remaining.

Is KO overvalued or undervalued?

Coca-Cola Company (The) trades at a P/E of 26.5 (forward 24.2). TrendMatrix value score: 3.8/10. Verdict: Sell.

What do analysts say about KO?

34 analysts cover KO with a consensus score of 4.1/5. Average price target: $86.

What does Coca-Cola Company (The) do?The Coca-Cola Company sells beverages in more than 200 countries and territories through independent bottling partners...

The Coca-Cola Company sells beverages in more than 200 countries and territories through independent bottling partners and consolidated operations, owning or licensing brands across sparkling soft drinks, water, sports, coffee, tea, juice, and emerging categories. In 2025, the Coca-Cola system sold 33.8 billion unit cases, with Trademark Coca-Cola accounting for 47% of worldwide unit case volume and sparkling soft drinks representing 69% of total volume.

Related stocks: MNST (Monster Beverage Corporation) · PEP (Pepsico, Inc.) · CCEP (Coca-Cola Europacific Partners ) · KDP (Keurig Dr Pepper Inc.)
Home Stocks KO

Latest news

Latest News

TIKR.com40d ago
GuruFocus74d ago
Zacks Investment Research75d ago
Seeking Alpha69d agoEarnings
CNBC69d ago
Benzinga69d ago
Yahoo Finance76d ago
Forbes76d ago
24/7 Wall St.76d ago
Seeking Alpha34d ago
Kavout34d ago
Yahoo Finance74d ago
Barchart.com36d ago
TipRanks70d agoEarnings
Yahoo Finance36d ago
TIKR.com72d ago
GuruFocus69d agoEarnings
The Globe and Mail70d agoEarnings
Seeking Alpha70d agoEarnings
StockStory70d agoEarnings
Loading more...