Skip to main content
FMXFomento Economico Mexicano S.A.Buy Wait5.6·$127.12+0.03%
Buy WaitModerate Confidence
Investment thesis

Constructive technical structure — golden cross, volume accumulation, and exceptionally strong free cash flow conversion — is offset by three consecutive earnings misses prior to the most recent quarter's outsized beat and a reward-to-risk ratio well below 1-to-1, leaving the setup unattractive for new capital at current prices.

Thesis pillars

  • Technical Breakout StructureDeteriorating
  • Exceptional Free Cash ConversionStable
  • Earnings Delivery VolatilityStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Fomento Economico Mexicano S.A. (FMX) Stock Analysis

Range Bound setup

Buy WaitGrowthModerate Confidence

Consumer Defensive · Beverages - Brewers

Earnings in 3 days (2026-07-28). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Wait for pullback to $123.02. Weak momentum — blocks BUY_NOW at $127.12. Engine's entry $123.02 (50-day MA) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Analyst target reached - limited upside remaining.

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division,... Read more

$127.12-7.6% A.UpsideScore 5.6/10#4 of 8 Beverages - Brewers
QualityF-score7 / 9FCF yield367.90%
IncomeYield4.64%(5y avg 2.83%)Payout153.20%at-risk
Entry $123.02(50-day MA)Stop $118.50Target $129.98(resistance)A.R:R -1.5:1
Analyst target$130.56+2.7%15 analysts
$129.98our TP
$127.12price
$130.56mean
$111
$145

Wait for pullback to $123.02. Weak momentum — blocks BUY_NOW at $127.12. Engine's entry $123.02 (50-day MA) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Analyst target reached - limited upside remaining. Chart setup: RSI 50 mid-range, Bollinger mid-band. Earnings in 3 days. Wait until post-earnings. Score 5.6/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 3d<=7d. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-26
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Jul 28, 20263d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Analyst target reached - limited upside remaining

Key Metrics

P/E (TTM)27.9
P/E (Fwd)24.1
Mkt Cap$43.3B
EV/EBITDA2.5
Profit Mgn3.3%
ROE12.4%
Rev Growth6.1%
Beta0.17
Dividend4.64%
Rating analysts21

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.02bullish
IV43%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -1.5=NEGATIVEEARNINGS PROXIMITY 3d<=7dMomentum 4.7<5.5 (soft — BUY_NOW allowed but watch)Momentum 4.7>=4.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Moderate
RSI
50 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $122.16Resistance $132.63

Price Targets

$119
$123
$130
A.Upside-7.6%
A.R:R-1.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-7.6% upside)
! Earnings in 3 days - binary event risk
! Negative risk/reward — downside exceeds upside

Earnings

B
M
M
M
1/4 beats
Next Earnings2026-07-28 (3d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is FMX stock a buy right now?

Wait for pullback to $123.02. Weak momentum — blocks BUY_NOW at $127.12. Engine's entry $123.02 (50-day MA) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Analyst target reached - limited upside remaining. Chart setup: RSI 50 mid-range, Bollinger mid-band. Earnings in 3 days. Wait until post-earnings. Target $129.98 (+2.2%), stop $118.50 (−7.3%), A.R:R -1.5:1. Score 5.6/10, moderate confidence.

What is the FMX stock price target?

Take-profit target: $129.98 (-7.6% upside). Target $129.98 (+2.2%), stop $118.50 (−7.3%), A.R:R -1.5:1. Stop-loss: $118.50.

What are the risks of investing in FMX?

Analyst target reached - limited upside remaining.

Is FMX overvalued or undervalued?

Fomento Economico Mexicano S.A. trades at a P/E of 27.9 (forward 24.1). TrendMatrix value score: 5.6/10. Verdict: Buy (Wait for Entry).

What do analysts say about FMX?

21 analysts cover FMX with a consensus score of 4.0/5. Average price target: $131.

What does Fomento Economico Mexicano S.A. do?Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola...

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok.– brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.

Related stocks: BUD (Anheuser-Busch Inbev SA Sponsor) · STZ (Constellation Brands, Inc.) · ABEV (Ambev S.A.) · TAP (Molson Coors Beverage Company) · TAP-A (Molson Coors Beverage Company)
Home Stocks FMX

Latest news

Latest News

TradingKey4d ago
Yahoo Finance89d ago
MarketBeat5d agoEarnings
Kens5.com87d agoEarnings
MSN87d ago
Yahoo Finance3d ago
MarketBeat94d agoEarnings
TradingKey1d ago
MarketBeat92d agoAnalyst
Dars.gov.et7d ago
Yahoo Finance6d ago
Benzinga2d ago
Benzinga12d agoAnalyst
Benzinga59d agoAnalyst
Benzinga87d ago
Benzinga87d agoEarnings
Benzinga97d agoAnalyst