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FMXFomento Economico Mexicano S.A.Sell6.1·$130.18
SellModerate Confidence
Investment thesis

Constructive technical structure — golden cross, volume accumulation, and exceptionally strong free cash flow conversion — is offset by three consecutive earnings misses prior to the most recent quarter's outsized beat and a reward-to-risk ratio well below 1-to-1, leaving the setup unattractive for new capital at current prices.

Thesis pillars

  • Technical Breakout Structure↑Improving
  • Exceptional Free Cash Conversion→Stable
  • Earnings Delivery Volatility→Stable
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026· older than 90 days

Full reasoning →

Open full analysis

Fomento Economico Mexicano S.A. (FMX) Stock Analysis

SellValueGrowthModerate Confidence

Consumer Defensive · Beverages - Brewers

Sell if holding. Analyst target reached at $130.18 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Earnings expected to decline ~67% (cyclical peak).

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division,... Read more

$130.18-9.8% A.UpsideScore 6.1/10#2 of 8 Beverages - Brewers
QualityF-score7 / 9FCF yield199.74%
IncomeYield3.51%(5y avg 2.39%)Payout39.05%sustainable
Stop $123.62Analyst target $117.45(reached)A.R:R -0.9:1
Analyst consensus$135.00+3.7%14 analysts with price targets
$130.18price
$135.00mean
$106
$152

Sell if holding. Analyst target reached at $130.18 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Earnings expected to decline ~67% (cyclical peak). Chart setup: No clear chart pattern; technical signals are mixed. Score 6.1/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 112d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 3, 2026

Recent Developments — Fomento Economico Mexicano S.A.

Latest item Nov 3, 2026 · Generated 2026-11-05T11:34:07Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Feb 25, 2027112d to earnings· next earnings call

Thesis

Rewards
Sector modifier (Consumer Defensive): +0.8
Strong growth profile
Positive momentum
Risks
Earnings expected to decline ~67% (cyclical peak)
Analyst target reached - limited upside remaining
V7 low-quality RISK_OFF penalty: -0.5 (Q=5.2)

Key Metrics

P/E (TTM)8.4
P/E (Fwd)25.3
Mkt Cap$44.3B
EV/EBITDA2.6
Profit Mgn4.0%
ROE15.0%
Rev Growth9.8%
Beta0.09
Dividend3.51%
Analysts with ratings20

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.09bullish
IV52%elevated
Max Pain$120-7.8% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -0.9=NEGATIVEMomentum 7.6>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 112d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
70 · Overbought
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $115.48Resistance $131.43

Price Targets

A.Upside-9.8%
A.R:R-0.9:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Cyclical trap - fwd PE 25x vs trail 8x (3.0x)
! Target reached (-9.8% upside)
! News modifier -1: HOLD_IF_HOLDING → SELL_IF_HOLDING

Earnings

B
M
M
M
1/4 beats
Next Earnings2027-02-25 (112d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is FMX stock a buy right now?

Sell if holding. Analyst target reached at $130.18 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Earnings expected to decline ~67% (cyclical peak). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $123.62. Score 6.1/10, moderate confidence.

What is the FMX stock price target?

Analyst target $117.45 reached (−9.8% from $130.18); no take-profit level is published. Prior stop was $123.62. Stop-loss: $123.62.

What are the risks of investing in FMX?

Earnings expected to decline ~67% (cyclical peak); Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=5.2).

Is FMX overvalued or undervalued?

Fomento Economico Mexicano S.A. trades at a P/E of 8.4 (forward 25.3). TrendMatrix value score: 6.2/10. Verdict: Sell.

What do analysts say about FMX?

20 analysts rate FMX, with a consensus score of 4.0/5. 14 analysts publish price targets averaging $135.

What does Fomento Economico Mexicano S.A. do?Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola...

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok.– brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.

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