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FMXFomento Economico Mexicano S.A.Hold5.4·$131.60+3.52%
HoldModerate Confidence
Investment thesis

Constructive technical structure — golden cross, volume accumulation, and exceptionally strong free cash flow conversion — is offset by three consecutive earnings misses prior to the most recent quarter's outsized beat and a reward-to-risk ratio well below 1-to-1, leaving the setup unattractive for new capital at current prices.

Thesis pillars

  • Technical Breakout StructureImproving
  • Exceptional Free Cash ConversionStable
  • Earnings Delivery VolatilityStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Fomento Economico Mexicano S.A. (FMX) Stock Analysis

HoldGrowthModerate Confidence

Consumer Defensive · Beverages - Brewers

Earnings in 1 day (2026-07-28). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Hold if already holding. Not a fresh buy at $131.60, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.2% away).

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division,... Read more

$131.60-10.7% A.UpsideScore 5.4/10#5 of 8 Beverages - Brewers
QualityF-score7 / 9FCF yield367.90%
IncomeYield4.64%(5y avg 2.83%)Payout153.20%at-risk
Entry $120.53(R/R-minimum solve)Stop $114.23Target $129.98(resistance)A.R:R -1.5:1
Analyst target$130.56-0.8%15 analysts
$129.98our TP
$131.60price
$130.56mean
$111
$145

Hold if already holding. Not a fresh buy at $131.60, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.2% away). Chart setup: No clear chart pattern; technical signals are mixed. Downgraded from BUY WAIT — price $131.57 has reached target $129.98. No upside to wait for. Score 5.4/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 1d<=7d. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-27
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Jul 28, 20261d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Analyst target reached - limited upside remaining
Near 52-week high (2.2% away)

Key Metrics

P/E (TTM)27.9
P/E (Fwd)24.1
Mkt Cap$43.3B
EV/EBITDA2.5
Profit Mgn3.3%
ROE12.4%
Rev Growth6.1%
Beta0.17
Dividend4.64%
Rating analysts21

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.29bearish
IV37%normal
Max Pain$125-5.0% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.7
Support Resistance
1.0
52w Position
9.8
GatesA.R:R -1.5=NEGATIVEEARNINGS PROXIMITY 1d<=7dMomentum 5.4<5.5 (soft — BUY_NOW allowed but watch)Momentum 5.4>=4.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
62 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $122.16Resistance $132.63

Price Targets

$114
$121
$130
A.Upside-10.7%
A.R:R-1.5:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-10.7% upside)
! Earnings in 1 day - binary event risk
! Negative risk/reward — downside exceeds upside

Earnings

B
M
M
M
1/4 beats
Next Earnings2026-07-28 (1d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is FMX stock a buy right now?

Hold if already holding. Not a fresh buy at $131.60, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.2% away). Chart setup: No clear chart pattern; technical signals are mixed. Downgraded from BUY WAIT — price $131.57 has reached target $129.98. No upside to wait for. Target $129.98 (-1.2%), stop $114.23 (−15.2%), A.R:R -1.5:1. Score 5.4/10, moderate confidence.

What is the FMX stock price target?

Take-profit target: $129.98 (-10.7% upside). Target $129.98 (-1.2%), stop $114.23 (−15.2%), A.R:R -1.5:1. Stop-loss: $114.23.

What are the risks of investing in FMX?

Analyst target reached - limited upside remaining; Near 52-week high (2.2% away).

Is FMX overvalued or undervalued?

Fomento Economico Mexicano S.A. trades at a P/E of 27.9 (forward 24.1). TrendMatrix value score: 5.4/10. Verdict: Hold.

What do analysts say about FMX?

21 analysts cover FMX with a consensus score of 4.0/5. Average price target: $131.

What does Fomento Economico Mexicano S.A. do?Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola...

Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina, and Uruguay. The company also operates small-box retail chain stores in Mexico, Colombia, Peru, Chile, Brazil, and the United States under the OXXO name; retail service stations for fuels, motor oils, lubricants, and car care products under the OXXO GAS name in Mexico; and drugstores in Chile, Colombia, Ecuador, and Mexico under the Cruz Verde, Fybeca, Sana Sana, YZA, La Moderna, and Farmacon names. In addition, the company provides transport logistics and maintenance services in Mexico, Brazil, and Colombia; processes electronic transactions for small and medium-sized businesses under the Spin name; and engages in the proximity discount grocery business under the Bara name. Further, it operates small-box retail and foodvenience chain stores in Switzerland, Germany, Austria, Luxembourg, and the Netherlands under the k kiosk, Brezelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo, and ok.– brands. Fomento Económico Mexicano, S.A.B. de C.V. was founded in 1890 and is headquartered in Monterrey, Mexico.

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