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AMZNAmazon.com, Inc.Hold5.9·$270.48-1.29%

AMZN at $265.29 is a compounder profile (Wide moat, 8/9 Piotroski, 3/4 beats, strong growth) but V9 produces NO_EDGE/AVOID due to thin 8.4% upside, near-52w-high positioning (4.8% away), and a soft momentum at 4.7 (below the engine's 5.5 threshold) — the the engine signals 'Maintain position. Not compelling to add more.'

Thesis pillars

Bull_case cites 'Wide economic moat' corroborated by quality.notes 'Wide economic moat', 'Compounder quality: strong returns + growth' and Piotroski F 8/9 — the structural durability case is intact.

stable
Bull case (item 3)
Expectation
Moat component stays above 8.0 and Piotroski F-Score remains 7+/9 over the next 2 refreshes.

CounterFCF/NI 11% red flag in quality.notes shows reported earnings overstate cash generation; if FCF doesn't catch up, the 'compounder' label deteriorates to 'capital-intensive grower'.

Bear_case 'Thin upside margin: 8.4%' and 'Near 52-week high (4.8% away)' — V9 asymmetry_ratio 1.68 barely clears the 1.5 floor and TP $287.62 leaves limited room before analyst re-rating is needed.

stable
Bear case (item 1)
Expectation
Analyst take_profit advances above $300 (13%+ above spot) restoring asymmetry_ratio above 2.5.

CounterAnalyst targets routinely lag price during strong momentum — near-52w-high with above-200-day MA is a trend-continuation setup, not a top.

Bull_case 'Strong earnings beat streak (3/4)' with avg_surprise_pct 29.76% (including 68% beat on 2026-04-29) and catalyst notes 'Strong earnings: 3B/1M' show execution against estimates is consistently strong.

stable
Earnings track record
Expectation
Beat count holds at 3+/4 with avg_surprise_pct above 20% by the 2026-07-30 print.

CounterQ4 2025 missed by -0.49% — a beat streak operating at this magnitude is one quarter from being a 2/4 narrative.

▸ Show 2 more pillars (SSR-indexed, visually truncated)

Insider signal BEARISH with 37 sells / 0 buys over 90 days and net -195,774 shares — 37 sell transactions in a quarter is unusually high frequency for a single ticker, even adjusted for AMZN's executive headcount.

stable
Insider transaction read
Expectation
Sell_count drops below 15 with buy_count >= 1 on the next refresh.

CounterAMZN's stock-comp-heavy executive comp produces high baseline sell counts via 10b5-1 plans; without dollar values (net_value_90d null) the 'BEARISH' label may not reflect discretionary conviction.

V9 setup_type RANGE_BOUND with RSI 40 mid-range and Bollinger mid-band, plus momentum 4.7 with soft warning 'momentum at 4.7 (below the engine's 5.5 threshold) (soft — BUY_NOW allowed but watch)' — chart lacks a directional thesis.

stable
Chart pattern detection
Expectation
Momentum subscore rises above 5.5 with RSI > 55 and setup_type advancing to BREAKOUT or CONTINUATION within 2 refreshes.

CounterRANGE_BOUND from $250-$290 is consistent with consolidation after the prior leg up; volume accumulation (rising OBV) suggests the next break is upward.

Full reasoning →

Open full analysis

Amazon.com, Inc. (AMZN) Stock Analysis

Range Bound setup

HoldModerate Confidence

Consumer Cyclical · Internet Retail

Hold if already holding. Not a fresh buy at $270.48, but acceptable to hold if already in. Reasons: Thin upside margin: 6.3%; Near 52-week high (2.8% away).

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services... Read more

$270.48+6.3% A.UpsideScore 5.9/10#4 of 18 Internet Retail
QualityF-score8 / 9FCF yield0.33%
Stop $257.80Target $287.62(analyst − 8%)A.R:R 1.1:1
Analyst target$312.63+15.6%62 analysts
$287.62our TP
$270.48price
$312.63mean
$207
$370

Hold if already holding. Not a fresh buy at $270.48, but acceptable to hold if already in. Reasons: Thin upside margin: 6.3%; Near 52-week high (2.8% away). Chart setup: RSI 48 mid-range, Bollinger mid-band. Maintain position. Not compelling to add more. Score 5.9/10, moderate confidence.

Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 62d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-05-30
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 202662d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Strong growth profile
Wide economic moat
Risks
Thin upside margin: 6.3%
Near 52-week high (2.8% away)

Key Metrics

P/E (TTM)31.6
P/E (Fwd)27.8
Mkt Cap$2.95T
EV/EBITDA19.5
Profit Mgn12.2%
ROE24.3%
Rev Growth16.6%
Beta1.47
DividendNone
Rating analysts78

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C1.43bearish
IV38%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.5
Growth Rank
5.6
Quality Rank
7.2
GatesMomentum 4.3<4.5A.R:R 1.1 < 1.5@spotInsider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 62d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
48 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $255.19Resistance $278.56

Price Targets

$258
$288
A.Upside+6.3%
A.R:R1.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! momentum at 4.3 (below the engine's 4.5 threshold)
! asymmetry at 1.1 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-30 (62d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AMZN stock a buy right now?

Hold if already holding. Not a fresh buy at $270.48, but acceptable to hold if already in. Reasons: Thin upside margin: 6.3%; Near 52-week high (2.8% away). Chart setup: RSI 48 mid-range, Bollinger mid-band. Maintain position. Not compelling to add more. Target $287.62 (+6.3%), stop $257.80 (−4.9%), A.R:R 1.1:1. Score 5.9/10, moderate confidence.

What is the AMZN stock price target?

Take-profit target: $287.62 (+6.3% upside). Target $287.62 (+6.3%), stop $257.80 (−4.9%), A.R:R 1.1:1. Stop-loss: $257.80.

What are the risks of investing in AMZN?

Thin upside margin: 6.3%; Near 52-week high (2.8% away).

Is AMZN overvalued or undervalued?

Amazon.com, Inc. trades at a P/E of 31.6 (forward 27.8). TrendMatrix value score: 4.6/10. Verdict: Hold.

What do analysts say about AMZN?

78 analysts cover AMZN with a consensus score of 4.2/5. Average price target: $313.

What does Amazon.com, Inc. do?Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online...

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.

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