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AMZNAmazon.com, Inc.Hold6.3·$233.15-0.41%
HoldModerate Confidence
Investment thesis

Amazon.com's wide economic moat and consistent earnings outperformance—including a 69% positive surprise in the most recent quarter—anchor a long-term constructive thesis, while approximately 17% of upside remaining to the analyst-derived target and a 4.7-to-1 risk/reward ratio make the setup attractive for patient investors willing to weather a near-term momentum pullback.

Thesis pillars

The franchise carries a wide economic moat and a Piotroski F-Score of 8 out of 9, indicating broad financial soundness across profitability, leverage, and liquidity tests. These quality dimensions, combined with strong returns, suggest the business has compounded advantages across multiple cycles.

Stable
Quality breakdown
Expectation
Gross and operating margins expand; Piotroski F-Score is maintained at 7 or above over the next four quarters.

CounterFree cash flow is only 11% of net income, flagged as a quality red flag, meaning reported earnings substantially exceed actual cash generation; if this gap persists, the high-quality profile on paper may not translate into shareholder-accessible capital, and the wide moat cannot prevent a cash-conversion drag from weighing on valuation.

With approximately 17% of upside remaining to the $287.77 analyst-derived target and a risk/reward ratio of roughly 4.7-to-1 in the bull case, the current price offers a materially favorable setup relative to the identified downside, and the asymmetry bar is met. This is a material move, not a marginal one.

Stable
Price targets
Expectation
Price approaches the $287.77 level over the next 12 months; the reward-to-risk ratio remains above 1.5-to-1 as the price advances.

CounterNegative momentum—evidenced by falling on-balance volume and a momentum reading that has not cleared the minimum threshold for a clean technical entry—and an elevated put/call ratio of 1.51 suggest near-term distributional pressure; if the price drifts lower before recovering, the favorable geometry can erode without any change to underlying fundamentals.

Amazon.com has beaten earnings estimates in three of the past four quarters, with an average quarterly surprise exceeding 30%, including a 69% positive surprise most recently; the sole interruption was a near-zero inline result in February 2026. An average surprise of this magnitude signals that consensus estimates have persistently lagged actual results.

Stable
Earnings
Expectation
Earnings estimates are revised upward following continued beats; average quarterly EPS surprise remains above 10% over the next four quarters.

CounterThe February 2026 inline result (essentially zero surprise) and the wide swing in surprise magnitude—from near-zero to 69%—suggest the beat pattern may be partly driven by lumpy, quarter-specific factors rather than durable guidance discipline; if estimates are reset sharply higher following the exceptional recent beat, the bar becomes meaningfully harder to clear.

▸ Show 2 more pillars

Free cash flow represents only 11% of net income, flagged as an earnings quality red flag; the substantial reported earnings are not converting to proportionate cash available for reinvestment or return. Until conversion normalizes, the quality of stated earnings remains a structural concern that limits confidence in the headline profit number.

Stable
Quality breakdown
Expectation
FCF-to-net-income conversion rises materially above 11% over the next 12 months, approaching industry-standard conversion rates above 50%.

CounterA high investment intensity can suppress near-term free cash flow while building longer-term earnings power; the wide moat and Piotroski score of 8 out of 9 suggest the business fundamentals are broadly sound, meaning the low conversion may reflect reinvestment priorities whose payoff is deferred rather than lost—though this cannot be confirmed from the data provided.

Price has pulled back to an RSI of 34 and shows falling on-balance volume, constituting a near-term momentum headwind; the stock remains above its 200-day moving average, and the technical notes characterize the configuration as a pullback within a longer uptrend—not a confirmed breakdown—yet momentum has failed the minimum threshold for a clean technical entry.

Stable
Momentum breakdown
Expectation
RSI recovers above 50 and on-balance volume trend reverses higher, confirming the pullback has resolved; momentum clears the minimum entry threshold on the next evaluation.

CounterNegative momentum, net insider selling of nearly 196,000 shares, and an elevated put/call ratio of 1.51 may be signaling something more persistent than a transient pullback; if distribution continues and the stock loses the 200-day moving average as support, the near-term headwind could deepen materially.

Full reasoning →

Open full analysis

Amazon.com, Inc. (AMZN) Stock Analysis

HoldModerate Confidence

Consumer Cyclical · Internet Retail

Hold if already holding. Not a fresh buy at $233.15, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak.

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer... Read more

$233.15+22.9% A.UpsideScore 6.3/10#1 of 18 Internet Retail
QualityF-score8 / 9FCF yield0.39%
Stop $225.04Target $287.95(analyst − 8%)A.R:R 3.3:1
Analyst target$312.99+34.2%63 analysts
$287.95our TP
$233.15price
$312.99mean
$207
$370

Hold if already holding. Not a fresh buy at $233.15, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Score 6.3/10, moderate confidence.

Passes 7/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 36d clear, semi cycle peak clear, materials cycle peak clear). Fails on news legal. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-25

Recent Developments — Amazon.com, Inc.

Generated 2026-06-25T03:27:37Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 202636d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Strong growth profile
Wide economic moat
Risks
No bear case signals

Key Metrics

P/E (TTM)31.6
P/E (Fwd)23.7
Mkt Cap$2.52T
EV/EBITDA16.8
Profit Mgn12.2%
ROE24.3%
Rev Growth16.6%
Beta1.44
DividendNone
Rating analysts76

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C1.02bearish
IV46%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.2
Growth Rank
5.6
Quality Rank
7.2
GatesNEWS LEGALMomentum 5.6>=5.5A.R:R 3.2 ≥ 1.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 36d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
37 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $232.00Resistance $274.75

Price Targets

$225
$288
A.Upside+23.5%
A.R:R3.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! NEWS:LEGAL

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-30 (36d)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AMZN stock a buy right now?

Hold if already holding. Not a fresh buy at $233.15, but acceptable to hold if already in. Reason: mixed signals — some dimensions strong, others weak. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Target $287.95 (+23.5%), stop $225.04 (−3.6%), A.R:R 3.3:1. Score 6.3/10, moderate confidence.

What is the AMZN stock price target?

Take-profit target: $287.95 (+22.9% upside). Target $287.95 (+23.5%), stop $225.04 (−3.6%), A.R:R 3.3:1. Stop-loss: $225.04.

Is AMZN overvalued or undervalued?

Amazon.com, Inc. trades at a P/E of 31.6 (forward 23.7). TrendMatrix value score: 5.4/10. Verdict: Hold.

What do analysts say about AMZN?

76 analysts cover AMZN with a consensus score of 4.2/5. Average price target: $313.

What does Amazon.com, Inc. do?We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than...

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees.

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