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Amazon.com, Inc. (AMZN) Stock Analysis

Recovery setup

HoldModerate Confidence

Consumer Cyclical · Internet Retail

Hold if already holding. Not a fresh buy at $257.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.3% away).

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer... Read more

$257.00+1.6% A.UpsideScore 5.3/10#8 of 18 Internet Retail
Stop $242.98Target $261.26(analyst − 8%)A.R:R 0.1:1
Analyst target$283.98+10.5%64 analysts
$261.26our TP
$257.00price
$283.98mean
$175
$360

Hold if already holding. Not a fresh buy at $257.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.3% away). Chart setup: Death cross but MACD improving, RSI 71. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.3/10, moderate confidence.

Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.70, earnings proximity no date, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

Thesis

Rewards
Strong earnings beat streak (3/4)
Positive news sentiment (+0.60)
Recent Analyst detected in news
Risks
Analyst target reached - limited upside remaining
Near 52-week high (3.3% away)

Key Metrics

P/E (TTM)31.5
P/E (Fwd)27.8
Mkt Cap$2.83T
EV/EBITDA19.8
Profit Mgn10.8%
ROE22.3%
Rev Growth13.6%
Beta1.38
DividendNone
Rating analysts76

Quality Signals

Piotroski F8/9

Options Flow

P/C0.39bullish
IV45%normal
Max Pain$120-53.3% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.8
Growth Rank
5.6
Quality Rank
7.2
GatesA.R:R 0.1 < 1.5@spotMomentum 5.6>=5.5Insider activity: OKNo SEC red flagsNEWS BOOST ANALYST 0.70EARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
71 · Overbought
20D MA 50D MA 200D MADEATH CROSSSupport $204.90Resistance $273.88

Price Targets

$243
$261
A.Upside+1.7%
A.R:R0.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Target reached (1.6% upside)
! NEWS_MOD=+2: SELL_IF_HOLDING → HOLD_IF_HOLDING
! Reward/Risk 0.1:1 at current price — below 1.5:1 minimum

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-04-29 (nulld)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AMZN stock a buy right now?

Hold if already holding. Not a fresh buy at $257.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.3% away). Chart setup: Death cross but MACD improving, RSI 71. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $261.26 (+1.7%), stop $242.98 (−5.8%), A.R:R 0.1:1. Score 5.3/10, moderate confidence.

What is the AMZN stock price target?

Take-profit target: $261.26 (+1.6% upside). Target $261.26 (+1.7%), stop $242.98 (−5.8%), A.R:R 0.1:1. Stop-loss: $242.98.

What are the risks of investing in AMZN?

Analyst target reached - limited upside remaining; Near 52-week high (3.3% away).

Is AMZN overvalued or undervalued?

Amazon.com, Inc. trades at a P/E of 31.5 (forward 27.8). TrendMatrix value score: 4.4/10. Verdict: Hold.

What do analysts say about AMZN?

76 analysts cover AMZN with a consensus score of 4.2/5. Average price target: $284.

What does Amazon.com, Inc. do?We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than...

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees.

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