Skip to main content
AMZNAmazon.com, Inc.Hold6.0·$245.77-0.10%
Open full analysis

Amazon.com, Inc. (AMZN) Stock Analysis

HoldModerate Confidence

Consumer Cyclical · Internet Retail

Hold if already holding. Not a fresh buy at $245.77, but acceptable to hold if already in. Reason: Negative momentum.

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer... Read more

$245.77+16.9% A.UpsideScore 6.0/10#4 of 18 Internet Retail
QualityF-score8 / 9FCF yield0.37%
Stop $230.62Target $287.51(analyst − 8%)A.R:R 2.7:1
Analyst target$312.51+27.2%63 analysts
$287.51our TP
$245.77price
$312.51mean
$207
$370

Hold if already holding. Not a fresh buy at $245.77, but acceptable to hold if already in. Reason: Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Score 6.0/10, moderate confidence.

Passes 6/7 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-17

Recent Developments — Amazon.com, Inc.

Generated 2026-06-17T09:07:22Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jul 30, 202644d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Strong growth profile
Wide economic moat
Risks
Negative momentum

Key Metrics

P/E (TTM)31.7
P/E (Fwd)25.0
Mkt Cap$2.65T
EV/EBITDA17.6
Profit Mgn12.2%
ROE24.3%
Rev Growth16.6%
Beta1.44
DividendNone
Rating analysts76

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C2.14bearish
IV43%normal
Max Pain$330+34.3% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd
0.0
Volume
2.3
Ma Position
4.0
Obv
4.3
Rsi
8.1
Oversold in uptrend (RSI 28)Above 200-day MA

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.5
Growth Rank
5.6
Quality Rank
7.2
GatesMomentum 3.7<4.5A.R:R 2.7 ≥ 1.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 44d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
28 · Oversold
20D MA 50D MA 200D MAGOLDEN CROSSSupport $233.59Resistance $274.75

Price Targets

$231
$288
A.Upside+17.0%
A.R:R2.7:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! momentum at 3.7 (below the engine's 4.5 threshold)

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-30 (44d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AMZN stock a buy right now?

Hold if already holding. Not a fresh buy at $245.77, but acceptable to hold if already in. Reason: Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Target $287.51 (+17.0%), stop $230.62 (−6.6%), A.R:R 2.7:1. Score 6.0/10, moderate confidence.

What is the AMZN stock price target?

Take-profit target: $287.51 (+16.9% upside). Target $287.51 (+17.0%), stop $230.62 (−6.6%), A.R:R 2.7:1. Stop-loss: $230.62.

What are the risks of investing in AMZN?

Negative momentum.

Is AMZN overvalued or undervalued?

Amazon.com, Inc. trades at a P/E of 31.7 (forward 25.0). TrendMatrix value score: 5.2/10. Verdict: Hold.

What do analysts say about AMZN?

76 analysts cover AMZN with a consensus score of 4.2/5. Average price target: $313.

What does Amazon.com, Inc. do?We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than...

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees.

Related stocks: BABA (Alibaba Group Holding Limited) · HD (Home Depot, Inc. (The)) · TSLA (Tesla, Inc.)
Home Stocks AMZN

Latest news

Latest News

Quiver Quantitative49d agoEarnings
Marketscreener.com49d agoEarnings
Amazon Investor Relations49d agoEarnings
Business Wire49d agoEarnings
Stocktwits21d ago
MarketBeat21d ago
MarketBeat21d ago
Kavout21d ago
Simplywall.st28d ago
Yahoo Finance28d ago
TipRanks28d ago
Quiver Quantitative7d ago
TradingKey70d ago
Yahoo Finance42d agoAnalyst
TradingKey14d ago
Quiver Quantitative14d ago
MarketBeat14d ago
The Motley Fool49d ago
Yahoo Finance50d agoAnalyst
MarketBeat21d ago
Loading more...