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Amazon.com, Inc. (AMZN) Stock Analysis

SellModerate Confidence

Consumer Cyclical · Internet Retail

Sell if holding. Momentum 3.0/10 is below the 5.0 floor at $260.00 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Sector modifier (Consumer Cyclical): -1.5.

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer... Read more

$260.00+10.6% A.UpsideScore 5.9/10#5 of 18 Internet Retail
QualityF-score8 / 9FCF yield0.35%
Stop $244.50Target $286.76(analyst − 8%)A.R:R 1.9:1
Analyst target$311.70+19.9%62 analysts
$286.76our TP
$260.00price
$311.70mean
$207
$370

Sell if holding. Momentum 3.0/10 is below the 5.0 floor at $260.00 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.9/10, moderate confidence.

Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 71d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: aggressive.

Recent Developments — Amazon.com, Inc.

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
Strong earnings beat streak (3/4)
Strong growth profile
Wide economic moat
Risks
Sector modifier (Consumer Cyclical): -1.5
Negative momentum

Key Metrics

P/E (TTM)31.6
P/E (Fwd)26.4
Mkt Cap$2.79T
EV/EBITDA18.5
Profit Mgn12.2%
ROE24.3%
Rev Growth16.6%
Beta1.47
DividendNone
Rating analysts78

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C0.07bullish
IV43%normal
Max Pain$200-23.1% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd
0.0
Obv
1.0
Volume
2.6
Rsi
5.5
Ma Position
6.0
Volume distribution (falling OBV)Above 200-day MA

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.5
Growth Rank
5.6
Quality Rank
7.2
GatesMomentum 3.0<4.5A.R:R 1.9 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 71d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
45 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $250.33Resistance $278.56

Price Targets

$245
$287
A.Upside+10.3%
A.R:R1.9:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Momentum score 3.0/10 — below 4.5 minimum

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-30 (71d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AMZN stock a buy right now?

Sell if holding. Momentum 3.0/10 is below the 5.0 floor at $260.00 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $244.50. Score 5.9/10, moderate confidence.

What is the AMZN stock price target?

Take-profit target: $286.76 (+10.6% upside). Prior stop was $244.50. Stop-loss: $244.50.

What are the risks of investing in AMZN?

Sector modifier (Consumer Cyclical): -1.5; Negative momentum.

Is AMZN overvalued or undervalued?

Amazon.com, Inc. trades at a P/E of 31.6 (forward 26.4). TrendMatrix value score: 4.8/10. Verdict: Sell.

What do analysts say about AMZN?

78 analysts cover AMZN with a consensus score of 4.2/5. Average price target: $312.

What does Amazon.com, Inc. do?We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than...

We seek to be Earth's most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees.

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