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UPSTUpstart Holdings, Inc.Sell5.9·$21.37
SellModerate Confidence
Investment thesis

Upstart Holdings delivers 45% year-over-year revenue growth and holds the top growth rank in its industry, but dangerously high short interest (33%), severe customer concentration where the top three lending partners account for 61% of revenue, and negative free cash flow create a high-risk profile that offsets the growth story.

Thesis pillars

  • Ai Lending Revenue Growth→Stable
  • Customer Concentration Risk↑Improving
  • Short Squeeze Pressure↑Improving
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 10, 2026· older than 90 days

Full reasoning →

Open full analysis

Upstart Holdings, Inc. (UPST) Stock Analysis

SellVALUE-TRAP 3/5GrowthShortModerate Confidence

Financial Services · Credit Services

Sell if holding. Momentum 4.0/10 is below the 5.0 floor at $21.37 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: top three lending partners (61.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=4.3).

Upstart Holdings operates an AI lending marketplace connecting borrowers with bank and credit union lending partners for personal loans, auto loans, and HELOCs in the U.S. The company earns platform fees, referral fees, and servicing revenue; its top three lending partners... Read more

$21.37+59.8% A.UpsideScore 5.9/10#18 of 34 Credit Services
QualityF-score6 / 9FCF yield-6.47%
Stop $19.97Analyst target $34.14(−10% haircut)A.R:R 4.9:1
Analyst consensus$37.94+77.5%16 analysts with price targets
$34.14Analyst target
$21.37price
$37.94mean
$61

Sell if holding. Momentum 4.0/10 is below the 5.0 floor at $21.37 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: top three lending partners (61.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=4.3). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.9/10, moderate confidence.

Passes 5/8 gates (favorable risk/reward ratio, clean insider activity, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: speculative.

10-K grounded · weekly refresh

About Upstart Holdings, Inc.

About Upstart Holdings, Inc.

Upstart Holdings connects borrowers to its AI-powered lending marketplace primarily through its top three lending partners, which originated 83% of loans facilitated in 2025 and accounted for 61% of total revenue; the platform automated 91% of loan decisions without human intervention and operated with more than 100 lending partners at year-end. The company concentrates exclusively in U.S. consumer credit—personal loans, auto loans, and HELOCs.

Upstart earns platform fees and referral fees from lending partners, which may include minimum fee amounts, plus loan servicing revenue. In 2025, 64% of loan principal was purchased by institutional investors, 26% was retained or purchased by lending partners, and 10% was held on the company's balance sheet. More than 50% of loan funding comes through committed capital and co-investment arrangements, which provide funding stability but expose the company to performance-linked compensation obligations if loan credit quality deviates from expectations. The company has held increasing volumes on its balance sheet in recent years—research and development loans make up a substantial portion of those holdings and carry higher credit risk than core personal loans. Competition spans banks, non-bank lenders, and fintech lending platforms; Credit Karma is named as a significant marketing affiliate channel.

Show full overview

The dependence on a limited number of lending partners represents the most explicitly flagged revenue risk: the top three originated 83% of loans in 2025, and if any reduce, suspend, or exit the marketplace, origination volume and revenue could decline materially. Agreement terms are non-exclusive and allow lending partners to exit without cause in certain circumstances. The 10-K also noted that core personal loan vintages originated in Q4 2023 and Q1 2024 were forecasted to underperform target returns set at origination—a performance signal that may reduce institutional investor appetite for Upstart-powered loans depending on how quickly credit improvement is demonstrated.

See also: Financial Services · Credit Services

From Upstart Holdings, Inc.'s most recent 10-K filing, extracted June 16, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 3, 2026

Recent Developments — Upstart Holdings, Inc.

Latest item Nov 3, 2026 · Generated 2026-11-04T11:44:37Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Nov 3, 2026Date unconfirmed· next earnings call

Thesis

Rewards
Sector modifier (Financial Services): +1.0
Attractive valuation
Strong growth profile
Risks
Concentration risk — Customer: top three lending partners (61.0%)
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.3)
Leverage penalty (D/E 2.6): -1.5

Key Metrics

P/E (TTM)42.7
P/E (Fwd)6.0
Mkt Cap$2.0B
EV/EBITDA32.0
Profit Mgn4.7%
ROE7.9%
Rev Growth42.3%
Beta2.43
DividendNone
Analysts with ratings22

Quality Signals

Piotroski F6/9MoatNarrow

Options Flow

P/C0.61bullish
IV79%elevated

Concentration Risks(10-K Item 1A)

  • HIGHCustomertop three lending partners61%
    10-K Item 1: 'our top three lending partners collectively originated 83% of the loans ... accounted for 61% of our total revenue'
  • MEDIUMProductsingle loan product
    10-K Item 1A: 'A significant portion of our business has historically depended on a single loan product'

Material Events(8-K, last 90d)

  • 2026-05-19Item 5.02LOW
    Board elected Tim Wennes as Class I director, effective May 28, 2026. Wennes previously served as President and CEO of Santander Holdings USA (2019–2025). No committee assignments determined. No family relationships or related-party transactions disclosed.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 ceiling hit

GatesMomentum 4.0<4.5Death cross (50MA < 200MA)Executive change: officer departure/appointmentA.R:R 4.9 ≥ 1.5Insider activity: OKEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Speculative
RSI
43 · Neutral
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $20.59Resistance $24.95

Price Targets

$20
$34
A.Upside+59.8%
A.R:R4.9:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! momentum at 4.0 (below the engine's 4.5 threshold)
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-11-03 (Date unconfirmed)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is UPST stock a buy right now?

Sell if holding. Momentum 4.0/10 is below the 5.0 floor at $21.37 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Concentration risk — Customer: top three lending partners (61.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=4.3). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $19.97. Score 5.9/10, moderate confidence.

What is the UPST stock price target?

Analyst target: $34.14 (+59.8% upside). Prior stop was $19.97. Stop-loss: $19.97.

What are the risks of investing in UPST?

Concentration risk — Customer: top three lending partners (61.0%); V7 low-quality RISK_OFF penalty: -0.5 (Q=4.3); Leverage penalty (D/E 2.6): -1.5.

Is UPST overvalued or undervalued?

Upstart Holdings, Inc. trades at a P/E of 42.7 (forward 6.0). TrendMatrix value score: 7.4/10. Verdict: Sell.

What do analysts say about UPST?

22 analysts rate UPST, with a consensus score of 3.7/5. 16 analysts publish price targets averaging $38.

What does Upstart Holdings, Inc. do?Upstart Holdings operates an AI lending marketplace connecting borrowers with bank and credit union lending partners...

Upstart Holdings operates an AI lending marketplace connecting borrowers with bank and credit union lending partners for personal loans, auto loans, and HELOCs in the U.S. The company earns platform fees, referral fees, and servicing revenue; its top three lending partners originated 83% of loans and accounted for 61% of total revenue in 2025.

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