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PRUPrudential Financial, Inc.Sell5.1·$109.16+0.43%
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Prudential Financial, Inc. (PRU) Stock Analysis

Recovery setup

SellVALUE-TRAP 1/5Moderate Confidence

Financial Services · Insurance - Life

Sell if holding. Engine safety override at $109.16: Quality below floor (3.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10. Specifically: Elevated put/call ratio: 2.13; Below-average business quality.

Prudential Financial is a global financial services company with approximately $1.609 trillion in AUM, operating through PGIM (asset management), Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments across the U.S., Asia (primarily... Read more

$109.16-0.4% A.UpsideScore 5.1/10#11 of 15 Insurance - Life
QualityF-score4 / 9FCF yield27.49%
IncomeYield5.15%(5y avg 4.78%)Payout56.13%sustainable
Stop $105.06Target $108.67(resistance)A.R:R -1.8:1
Analyst target$100.47-8.0%15 analysts
$108.67our TP
$109.16price
$100.47mean
$90
$117

Sell if holding. Engine safety override at $109.16: Quality below floor (3.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10. Specifically: Elevated put/call ratio: 2.13; Below-average business quality. Chart setup: Death cross but MACD improving, RSI 75. Score 5.1/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 43d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About Prudential Financial, Inc.

About Prudential Financial, Inc.

Prudential Financial managed approximately $1.609 trillion in assets under management at December 31, 2025, operating through five segments — PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses — across the United States, Asia, Europe, and Latin America. International Businesses concentrates predominantly in Japan, Brazil, and Mexico, plus joint ventures in Chile, China, India, and Indonesia. Prudential Financial is headquartered in Newark, New Jersey and publicly traded on the NYSE under the symbol 'PRU.'

PGIM earns revenue primarily through asset management fees calculated as a percentage of AUM, plus incentive fees when returns exceed benchmark targets, and commercial mortgage origination and servicing fees. Retirement Strategies collects premiums on pension risk transfer annuities and longevity reinsurance contracts, policy charges on stable value wraps, and investment income from assets supporting customer liabilities. Group Insurance earns premiums on life, disability, and supplemental health coverages sold to institutional employers through a proprietary sales force and employee benefit brokers; the majority of Group Insurance premiums derive from the National Market segment serving employers with over 5,000 benefit-eligible employees. Individual Life distributes variable, universal, and term life products through broker-dealers, banks, wirehouses, and the Prudential Advisors proprietary network. In 2024, Prudential executed two separate reinsurance transactions covering a significant portion of its in-force guaranteed universal life block to mitigate mortality and longevity risk.

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Japan is Prudential Financial's most explicitly identified international concentration: the 10-K identifies yen depreciation as a named risk — if the U.S. dollar strengthens against the Japanese yen, revenues reported in U.S. dollars decline even if local operations are unchanged. Short-term solvency margins in Japan businesses can also be impacted by exchange rate fluctuations. The company notes it does not fully hedge equity investment risk in all non-U.S. subsidiaries, concentrating currency translation exposure in its Japan operations — a risk distinct from the broader interest-rate and credit-spread exposures flagged across the rest of Item 1A.

See also: Financial Services · Insurance - Life

From Prudential Financial, Inc.'s most recent 10-K filing, extracted June 11, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-17
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 29, 202643d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Target reached (-17.2% upside)
Quality below floor (3.6 < 4.0)

Key Metrics

P/E (TTM)11.2
P/E (Fwd)7.5
Mkt Cap$37.8B
EV/EBITDA11.3
Profit Mgn5.5%
ROE10.7%
Rev Growth15.3%
Beta0.85
Dividend5.15%
Rating analysts27

Quality Signals

Piotroski F4/9

Options Flow

P/C2.13bearish
IV39%normal
Max Pain$48-56.5% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
0.0
Revenue Growth
6.3

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
1.4
52w Position
8.7

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Roa
0.3
Gross Margin
1.8
Operating Margin
1.9
Net Margin
2.7
Current Ratio
3.2
Roe
3.6
Piotroski F
4.4
Moat
4.9
Fcf Quality
10.0
Excellent cash conversion: 299% FCF/NINo competitive moat
GatesA.R:R -1.8=NEGATIVEMomentum 7.6>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 43d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
75 · Overbought
20D MA 50D MA 200D MADEATH CROSSSupport $98.66Resistance $110.89

Price Targets

$105
$109
A.Upside-0.4%
A.R:R-1.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-17.2% upside)
! Quality below floor (3.6 < 4.0)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-29 (43d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PRU stock a buy right now?

Sell if holding. Engine safety override at $109.16: Quality below floor (3.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10. Specifically: Elevated put/call ratio: 2.13; Below-average business quality. Chart setup: Death cross but MACD improving, RSI 75. Prior stop was $105.06. Score 5.1/10, moderate confidence.

What is the PRU stock price target?

Take-profit target: $108.67 (-0.4% upside). Prior stop was $105.06. Stop-loss: $105.06.

What are the risks of investing in PRU?

Target reached (-17.2% upside); Quality below floor (3.6 < 4.0).

Is PRU overvalued or undervalued?

Prudential Financial, Inc. trades at a P/E of 11.2 (forward 7.5). TrendMatrix value score: 7.0/10. Verdict: Sell.

What do analysts say about PRU?

27 analysts cover PRU with a consensus score of 2.7/5. Average price target: $100.

What does Prudential Financial, Inc. do?Prudential Financial is a global financial services company with approximately $1.609 trillion in AUM, operating...

Prudential Financial is a global financial services company with approximately $1.609 trillion in AUM, operating through PGIM (asset management), Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments across the U.S., Asia (primarily Japan), Europe, and Latin America. Revenue is derived from premiums, policy charges, asset management fees, and net investment income across a diversified multi-line portfolio.

Related stocks: AFL (AFLAC Incorporated) · FG (F&G Annuities & Life, Inc.) · PRI (Primerica, Inc.) · PUK (Prudential Public Limited Compa) · MFC (Manulife Financial Corporation)
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