Mercury General Corporation (MCY) Stock Analysis
Breakout setup
Financial Services · Insurance - Property & Casualty
Hold if already holding. Not a fresh buy at $97.15, but acceptable to hold if already in. Reasons: Single-region cliff: 85% exposure to California (≥60% threshold). Regional macroeconomic shock = idiosyncratic terminal risk.; Concentration risk — Geographic: California (85.0%).
Mercury General Corporation writes personal automobile insurance in 11 states, principally California, through 12 insurance subsidiaries and ~8,510 independent agents. It generated $5.98B in direct premiums written in 2025, with 82.1% from California; it also writes homeowners,... Read more
Hold if already holding. Not a fresh buy at $97.15, but acceptable to hold if already in. Reasons: Single-region cliff: 85% exposure to California (≥60% threshold). Regional macroeconomic shock = idiosyncratic terminal risk.; Concentration risk — Geographic: California (85.0%). Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Score 6.5/10, moderate confidence.
Passes 5/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 5d<=7d and finsvc regional cliff hard block. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicCalifornia85%10-K Item 1A: 'the Company generated approximately 85% of its direct automobile insurance premiums written in California'
- MEDIUMProductmunicipal bonds44%10-K Item 1A: 'approximately 44% of the Company's total investment portfolio at fair value ... were invested in tax-exempt municipal bonds'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $97.15, but acceptable to hold if already in. Reasons: Single-region cliff: 85% exposure to California (≥60% threshold). Regional macroeconomic shock = idiosyncratic terminal risk.; Concentration risk — Geographic: California (85.0%). Chart setup: Golden cross, above all MAs, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Target $97.40 (+0.3%), stop $92.79 (−4.7%), A.R:R -0.3:1. Score 6.5/10, moderate confidence.
Take-profit target: $97.40 (+0.3% upside). Target $97.40 (+0.3%), stop $92.79 (−4.7%), A.R:R -0.3:1. Stop-loss: $92.79.
Single-region cliff: 85% exposure to California (≥60% threshold). Regional macroeconomic shock = idiosyncratic terminal risk.; Concentration risk — Geographic: California (85.0%); Analyst target reached - limited upside remaining.
Mercury General Corporation trades at a P/E of 9.8 (forward 12.0). TrendMatrix value score: 9.3/10. Verdict: Hold.
5 analysts cover MCY with a consensus score of 4.2/5. Average price target: $110.
What does Mercury General Corporation do?Mercury General Corporation writes personal automobile insurance in 11 states, principally California, through 12...
Mercury General Corporation writes personal automobile insurance in 11 states, principally California, through 12 insurance subsidiaries and ~8,510 independent agents. It generated $5.98B in direct premiums written in 2025, with 82.1% from California; it also writes homeowners, commercial auto, and umbrella lines.