Lamar Advertising Company (LAMR) Stock Analysis
Breakout setup
Real Estate · REIT - Specialty
Sell if holding. Analyst target reached at $145.54 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Real Estate): -1.2.
Lamar Advertising is one of the largest outdoor advertising companies in the U.S., operating ~159,300 billboards in 45 states and Canada, plus 24 of the 28 privatized state logo sign contracts and transit advertising in 23 states. As a REIT, it rents space to diverse tenants—no... Read more
Sell if holding. Analyst target reached at $145.54 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Real Estate): -1.2. Chart setup: Golden cross, above all MAs, RSI 62, MACD bullish. Score 5.2/10, high confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 81d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Recent Developments — Lamar Advertising Company
Latest news
- How The Lamar Advertising (LAMR) Narrative Is Evolving After The US$150 Target And New Guidance - Yahoo Finance — Yahoo Finance positive
- Lamar Advertising Company stock hits all-time high, reaching 139.78 USD - Investing.com Australia — Investing.com Australia positive
- Berkshire Hathaway Sells Position In Amazon; Atlanta Braves Holdings; Charter Communications; Chevron Corporation; Diage — benzinga May 15, 2026 neutral
- TD Cowen Maintains Buy on Lamar Advertising, Raises Price Target to $170 — benzinga May 14, 2026 positive
- Wells Fargo Maintains Equal-Weight on Lamar Advertising, Raises Price Target to $150 — benzinga May 8, 2026 positive
Generated 2026-05-20T20:21:21Z.
Thesis
Key Metrics
Quality Signals
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $145.54 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Real Estate): -1.2. Chart setup: Golden cross, above all MAs, RSI 62, MACD bullish. Prior stop was $136.18. Score 5.2/10, high confidence.
Take-profit target: $155.52 (+6.9% upside). Prior stop was $136.18. Stop-loss: $136.18.
Analyst target reached - limited upside remaining; Sector modifier (Real Estate): -1.2; Leverage penalty (D/E 5.0): -1.5.
Lamar Advertising Company trades at a P/E of 26.9 (forward 22.9). TrendMatrix value score: 4.1/10. Verdict: Sell.
13 analysts cover LAMR with a consensus score of 3.8/5. Average price target: $156.
What does Lamar Advertising Company do?Lamar Advertising is one of the largest outdoor advertising companies in the U.S., operating ~159,300 billboards in 45...
Lamar Advertising is one of the largest outdoor advertising companies in the U.S., operating ~159,300 billboards in 45 states and Canada, plus 24 of the 28 privatized state logo sign contracts and transit advertising in 23 states. As a REIT, it rents space to diverse tenants—no individual tenant exceeded 2% of billboard revenues—generating $2.27B in 2025 revenues.