Despite high-quality business fundamentals including a 38% return on equity and a Piotroski F-score of 8 out of 9, the stock faces a confirmed death cross, two earnings misses in the last four quarters, negative risk/reward geometry, and a single-commodity concentration risk in aluminum cans — creating a cautious near-term setup.
Thesis pillars
- Technical Structural Headwinds→Stable
- High Quality Core Business→Stable
- Earnings Delivery Concerns↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
National Beverage Corp. (FIZZ) Stock Analysis
Consumer Defensive · Beverages - Non-Alcoholic
Sell if holding. Analyst target reached at $30.70 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2).
National Beverage Corp. produces and distributes sparkling waters, juices, energy drinks, and carbonated soft drinks in the United States under brands including LaCroix, Clear Fruit, Rip It, Everfresh, Mr. Pure, Shasta, and Faygo. The company operates twelve vertically... Read more
Sell if holding. Analyst target reached at $30.70 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2). Chart setup: No clear chart pattern; technical signals are mixed. Score 4.8/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 46d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
About National Beverage Corp.
About National Beverage Corp.
National Beverage Corp., marking its 40th anniversary in November 2025, produces its Power+ Brands portfolio — LaCroix sparkling water, Rip It energy drinks, Everfresh and Mr. Pure juices — plus legacy sodas Shasta and Faygo, across twelve production facilities in the continental United States, its primary market. The company employed approximately 1,681 people as of May 3, 2025, and LaCroix holds the top position in the premium domestic sparkling water category.
National Beverage sells through three primary distribution channels — take-home, convenience and food-service — relying mainly on a warehouse distribution system with direct-store delivery as a secondary method, and it maintains a Company-owned bottling network rather than relying on independent third-party bottlers used by some competitors. A significant portion of raw material purchases, including aluminum cans, plastic bottles, high fructose corn syrup, corrugated packaging and juice concentrates, are commodities whose pricing fluctuates with global markets; the company uses multi-year supply agreements and derivative instruments to partially offset that exposure. National Beverage competes against much larger companies including The Coca-Cola Company and PepsiCo, positioning LaCroix and its flavor-innovation model as a competitive differentiator against legacy national-advertising-driven brands.
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National Beverage faces a cluster of regulatory threats to its sweetened and artificially colored products: government agencies are considering additional taxes on soft drinks and sweetened beverages, proposals to phase out synthetic dyes from the food supply, and removal of many sweetened products from the U.S. Supplemental Nutrition Assistance Program, any of which could raise costs or reduce demand. The 10-K notes these dye and SNAP-eligibility proposals are not expected to affect LaCroix sparkling waters specifically, since the brand carries zero sweeteners, but the exposure falls more heavily on the company's Shasta, Faygo and juice-based lines that rely on added sugar and coloring.
See also: Consumer Defensive · Beverages - Non-Alcoholic
From National Beverage Corp.'s most recent 10-K filing, extracted July 19, 2026.
Recent developments
updated 2026-07-27Recent Developments — National Beverage Corp.
Latest news
- NEWS NATIONAL BEVERAGE ($FIZZ) Releases Q4 2026 Earnings, Stock Rises - Quiver Quantitative — Quiver Quantitative positive
- NEWS National Beverage (FIZZ) Reports FY26 Revenue and Celebrates Mil - GuruFocus — GuruFocus positive
- NEWS Enterprise value to EBIT forward of National Beverage Corp. – NASDAQ:FIZZ - TradingView — TradingView neutral
- NEWS Price to sales forward of National Beverage Corp. – NASDAQ:FIZZ - TradingView — TradingView neutral
- NEWS Price to earnings forward of National Beverage Corp. – NASDAQ:FIZZ - TradingView — TradingView neutral
Generated 2026-07-27T13:13:00Z.
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Rating Breakdown
3 floor-breakers
Revenue shrinking — -5.3% YoY. Growth thesis broken unless recovery story develops.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $30.70 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $28.62. Score 4.8/10, moderate confidence.
Take-profit target: $32.04 (-8.6% upside). Prior stop was $28.62. Stop-loss: $28.62.
Analyst target reached - limited upside remaining; Consecutive earnings misses (2); Weak overall score: 4.8/10.
National Beverage Corp. trades at a P/E of 15.7 (forward 15.0). TrendMatrix value score: 6.5/10. Verdict: Sell.
7 analysts cover FIZZ with a consensus score of 2.1/5. Average price target: $33.
What does National Beverage Corp. do?National Beverage Corp. produces and distributes sparkling waters, juices, energy drinks, and carbonated soft drinks in...
National Beverage Corp. produces and distributes sparkling waters, juices, energy drinks, and carbonated soft drinks in the United States under brands including LaCroix, Clear Fruit, Rip It, Everfresh, Mr. Pure, Shasta, and Faygo. The company operates twelve vertically integrated production facilities across the continental U.S. and distributes through take-home, convenience, and food-service channels using both warehouse and direct-store delivery systems. As of May 3, 2025, National Beverage employed approximately 1,681 people, with 384 covered by collective bargaining agreements, and compete