National Beverage Corp. (FIZZ) Stock Analysis
Momentum Cont setup
Consumer Defensive · Beverages - Non-Alcoholic
Sell if holding. Analyst target reached at $36.66 — A.R:R is negative (-2.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2).
National Beverage Corp. is a US beverage company producing sparkling waters (LaCroix, its most significant brand and the #1 premium domestic sparkling water), energy drinks (Rip It), juices (Everfresh, Mr. Pure), and carbonated soft drinks (Shasta, Faygo) at 12 production... Read more
Sell if holding. Analyst target reached at $36.66 — A.R:R is negative (-2.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2). Chart setup: Trend continuation, RSI 55, MACD bullish. Score 4.7/10, moderate confidence.
Passes 6/9 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 16d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: aggressive.
About National Beverage Corp.
About National Beverage Corp.
National Beverage Corp.'s portfolio spans LaCroix—described in the 10-K as the company's most significant brand and recognized by Newsweek for the third consecutive year in 2025 among the most trusted brands in America—alongside Rip It energy drinks, Everfresh and Mr. Pure juices, Clear Fruit non-carbonated waters, Shasta (135-year bottling history), and Faygo. All products are manufactured domestically across 12 strategically located facilities employing approximately 1,681 people, with distribution concentrated in the United States and only limited international sales.
National Beverage generates revenue through branded beverage sales across three distribution channels: take-home (national and regional grocery, club stores, mass-merchandisers, e-commerce, drug, and dollar stores via warehouse delivery and, to a lesser extent, direct-store delivery), convenience (convenience stores and gas stations via company-owned and independent direct-store delivery), and food-service (hospitals, schools, military bases, and hotels via specialized distributors). LaCroix competes in the premium domestic sparkling water segment against The Coca-Cola Company, PepsiCo, Keurig Dr. Pepper, and Nestlé S.A., all with substantially greater financial resources. The company controls formulation, bottling, and distribution through vertical integration, crafting a substantial portion of its own flavors and concentrates internally. Input costs include aluminum, resin, corn, high fructose corn syrup, linerboard, and juice concentrates—all commodity-priced and subject to supply chain disruption and tariff-driven price increases. The company may enter multi-year supply agreements and uses derivative financial instruments to partially mitigate commodity cost exposure, though retail customer consolidation may limit its ability to pass input cost increases to large-format retail partners.
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More than 80% of National Beverage's products are packaged in aluminum cans, making the company's cost structure sensitive to aluminum price cycles, tariff changes, and supply availability. The 10-K identifies aluminum as a key raw material whose pricing and availability fluctuate based on worldwide commodity market conditions and is subject to strikes, weather events, governmental controls, or supply shortages. Retail customer consolidation has reduced the number of large buyers with increased purchasing power, which may limit pricing pass-through if aluminum or other input costs rise materially.
See also: Consumer Defensive · Beverages - Non-Alcoholic
From National Beverage Corp.'s most recent 10-K filing, extracted June 10, 2026.
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Rating Breakdown
3 floor-breakers
Revenue shrinking — -0.9% YoY. Growth thesis broken unless recovery story develops.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
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Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $36.66 — A.R:R is negative (-2.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Consecutive earnings misses (2). Chart setup: Trend continuation, RSI 55, MACD bullish. Prior stop was $34.19. Score 4.7/10, moderate confidence.
Take-profit target: $37.44 (+2.2% upside). Prior stop was $34.19. Stop-loss: $34.19.
Analyst target reached - limited upside remaining; Consecutive earnings misses (2); Weak overall score: 4.7/10.
National Beverage Corp. trades at a P/E of 18.5 (forward 18.4). TrendMatrix value score: 5.7/10. Verdict: Sell.
7 analysts cover FIZZ with a consensus score of 2.1/5. Average price target: $35.
What does National Beverage Corp. do?National Beverage Corp. is a US beverage company producing sparkling waters (LaCroix, its most significant brand and...
National Beverage Corp. is a US beverage company producing sparkling waters (LaCroix, its most significant brand and the #1 premium domestic sparkling water), energy drinks (Rip It), juices (Everfresh, Mr. Pure), and carbonated soft drinks (Shasta, Faygo) at 12 production facilities nationwide. Distribution targets national retailers, convenience stores, and food service channels entirely within the US.