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DGDollar General CorporationSell5.5·$130.52
SellModerate Confidence
Investment thesis

Dollar General has posted four consecutive earnings beats with an average positive surprise above 20%, demonstrating consistent execution discipline — but the stock has effectively reached its analyst consensus price target with only 1.5% upside remaining, the RSI reads 74 signaling overbought conditions in what is characterized as a bear-rally move, the options market reflects elevated downside hedging at a put/call ratio of 7.06, and 82% of sales are concentrated in consumables — at current levels the setup offers almost no reward for the risk of holding.

Thesis pillars

  • Consumables Concentration Risk↑Improving
  • Strong Earnings Execution↓Deteriorating
  • Upside Exhausted At Target↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Mar 20, 2026· older than 90 days

Full reasoning →

Open full analysis

Dollar General Corporation (DG) Stock Analysis

Range Bound setup · Catalyst-Driven edge

SellVALUE-TRAP 1/5GrowthModerate Confidence

Consumer Defensive · Discount Stores

Sell if holding. Analyst target reached at $130.52 — A.R:R is negative (-0.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Consumables (82.0%).

Dollar General, the largest discount retailer in the U.S. by number of stores, operated 20,959 locations in 48 states and Mexico as of February 27, 2026, selling consumables, seasonal, home, and apparel items at prices typically $10 or less. The company serves low- and... Read more

$130.52-2.4% A.UpsideScore 5.5/10#5 of 9 Discount Stores
QualityF-score7 / 9FCF yield6.04%
IncomeYield1.81%(5y avg 1.38%)Payout30.65%sustainable
Stop $121.38Analyst target $127.37(reached)A.R:R -0.3:1
Analyst consensus$141.52+8.4%29 analysts with price targets
$130.52price
$141.52mean
$90
$178

Sell if holding. Analyst target reached at $130.52 — A.R:R is negative (-0.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Consumables (82.0%). Chart setup: RSI 51 mid-range, Bollinger mid-band. Score 5.5/10, moderate confidence.

Passes 6/9 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 29d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 3, 2026

Recent Developments — Dollar General Corporation

Latest item Nov 3, 2026 · Generated 2026-11-04T11:54:37Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Dec 3, 202629d to earnings· next earnings call

Thesis

Rewards
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Concentration risk — Product: Consumables (82.0%)
Analyst target reached - limited upside remaining
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.6)

Key Metrics

P/E (TTM)17.6
P/E (Fwd)15.7
Mkt Cap$28.8B
EV/EBITDA12.0
Profit Mgn3.9%
ROE19.7%
Rev Growth5.2%
Beta0.19
Dividend1.81%
Analysts with ratings40

Quality Signals

Piotroski F7/9

Options Flow

P/C0.63bullish
IV46%normal
Max Pain$90-31.0% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHProductConsumables82%
    10-K Item 1: 'Consumables is our largest merchandise category ... 82.0'

Material Events(8-K, last 90d)

  • 2026-03-24Item 5.02MEDIUM
    Board approved hiring Jerry W. Fleeman Jr. to succeed Todd Vasos as CEO effective January 1, 2027. Vasos to serve as Senior Advisor through April 2, 2027 and remain a Board member. Clean handoff; no disagreement cited.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.0
Quality Rank
4.4
Value Rank
5.9
GatesA.R:R -0.3=NEGATIVEMomentum 5.4<5.5 (soft — BUY_NOW allowed but watch)Executive change: officer departure/appointmentMomentum 5.4>=4.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 29d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Moderate
RSI
51 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $121.51Resistance $139.12

Price Targets

A.Upside-2.4%
A.R:R-0.3:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-2.4% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-12-03 (29d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is DG stock a buy right now?

Sell if holding. Analyst target reached at $130.52 — A.R:R is negative (-0.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Consumables (82.0%). Chart setup: RSI 51 mid-range, Bollinger mid-band. Prior stop was $121.38. Score 5.5/10, moderate confidence.

What is the DG stock price target?

Analyst target $127.37 reached (−2.4% from $130.52); no take-profit level is published. Prior stop was $121.38. Stop-loss: $121.38.

What are the risks of investing in DG?

Concentration risk — Product: Consumables (82.0%); Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.6).

Is DG overvalued or undervalued?

Dollar General Corporation trades at a P/E of 17.6 (forward 15.7). TrendMatrix value score: 6.2/10. Verdict: Sell.

What do analysts say about DG?

40 analysts rate DG, with a consensus score of 3.8/5. 29 analysts publish price targets averaging $142.

What does Dollar General Corporation do?Dollar General, the largest discount retailer in the U.S. by number of stores, operated 20,959 locations in 48 states...

Dollar General, the largest discount retailer in the U.S. by number of stores, operated 20,959 locations in 48 states and Mexico as of February 27, 2026, selling consumables, seasonal, home, and apparel items at prices typically $10 or less. The company serves low- and fixed-income households through small-box stores averaging 7,500 sq ft, with consumables comprising 82% of net sales in 2025 and approximately 194,000 employees.

Related stocks: OLLI (Ollie's Bargain Outlet Holdings) · DLTR (Dollar Tree, Inc.) · TGT (Target Corporation) · TBBB (BBB Foods Inc.) · PSMT (PriceSmart, Inc.)
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