Dollar General Corporation (DG) Stock Analysis
Consumer Defensive · Discount Stores
Sell if holding. Momentum 1.5/10 is below the 5.0 floor at $115.13 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Leverage penalty (D/E 1.8): -1.0; Negative momentum.
Dollar General is the largest discount retailer in the US by stores, with 20,959 locations in 48 states and Mexico selling consumables, seasonal, home products, and apparel at everyday low prices typically $10 or less. Revenue from small-box retail in rural, suburban, and urban... Read more
Sell if holding. Momentum 1.5/10 is below the 5.0 floor at $115.13 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Leverage penalty (D/E 1.8): -1.0; Negative momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.8/10, moderate confidence.
Passes 6/7 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 33d clear, semi cycle peak clear). Fails on weak momentum. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMProductconsumables10-K Item 1A: 'our sales mix remains heavily weighted towards consumables, and there is no guarantee that these initiatives will continue to improve our sales mix'
Material Events(8-K, last 90d)
- 2026-03-24Item 5.02MEDIUMJerry W. Fleeman Jr. hired to succeed CEO Todd Vasos effective January 1, 2027. Vasos continues as CEO until transition then as Senior Advisor through April 2027. Clean planned succession.SEC filing →
- 2026-02-03Item 5.02LOWWarren Bryant to retire from Board at 2026 annual meeting; David Rowland appointed Chairman effective February 4, 2026, succeeding Michael Calbert who remains on Board.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 1.5/10 is below the 5.0 floor at $115.13 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Leverage penalty (D/E 1.8): -1.0; Negative momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $109.38. Score 5.8/10, moderate confidence.
Take-profit target: $132.59 (+15.6% upside). Prior stop was $109.38. Stop-loss: $109.38.
Leverage penalty (D/E 1.8): -1.0; Negative momentum.
Dollar General Corporation trades at a P/E of 16.7 (forward 14.3). TrendMatrix value score: 7.2/10. Verdict: Sell.
39 analysts cover DG with a consensus score of 3.8/5. Average price target: $147.
What does Dollar General Corporation do?Dollar General is the largest discount retailer in the US by stores, with 20,959 locations in 48 states and Mexico...
Dollar General is the largest discount retailer in the US by stores, with 20,959 locations in 48 states and Mexico selling consumables, seasonal, home products, and apparel at everyday low prices typically $10 or less. Revenue from small-box retail in rural, suburban, and urban communities.