Diageo plc (DEO) Stock Analysis
Recovery setup
Consumer Defensive · Beverages - Wineries & Distilleries
Sell if holding. At $83.34, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.8): -1.0; Thin upside margin: 5.8%.
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and... Read more
Sell if holding. At $83.34, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.8): -1.0; Thin upside margin: 5.8%. Chart setup: Death cross but MACD improving, RSI 60. Score 4.7/10, moderate confidence.
Passes 6/9 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 80d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: moderate.
Recent Developments — Diageo plc
Latest news
- Berkshire Hathaway Sells Position In Amazon; Atlanta Braves Holdings; Charter Communications; Chevron Corporation; Diage — benzinga May 15, 2026 neutral
- President Trump Posts On Truth Social "In Honor of the King and Queen of the United Kingdom, who have just left the Whit — benzinga Apr 30, 2026 neutral
- 'Diageo CEO Dave Lewis Reveals Plan to Pare Back Management' - Bloomberg — benzinga Apr 29, 2026 positive
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
4 floor-breakers
Revenue shrinking — -4.0% YoY. Growth thesis broken unless recovery story develops.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $83.34, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.8): -1.0; Thin upside margin: 5.8%. Chart setup: Death cross but MACD improving, RSI 60. Prior stop was $79.23. Score 4.7/10, moderate confidence.
Take-profit target: $88.12 (+5.8% upside). Prior stop was $79.23. Stop-loss: $79.23.
Thin upside margin: 5.8%; Leverage penalty (D/E 1.8): -1.0; Consecutive earnings misses (2).
Diageo plc trades at a P/E of 18.9 (forward 12.7). TrendMatrix value score: 6.7/10. Verdict: Sell.
31 analysts cover DEO with a consensus score of 3.9/5. Average price target: $101.
What does Diageo plc do?Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic...
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.