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YETIYETI Holdings, Inc.Hold6.4·$41.45
YETI · Why this verdict

Why YETI Holdings (YETI) is rated HOLD

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictHOLD
Overall score6.4/10
ConfidenceMEDIUM
MacroRISK_OFF
TrendMatrix Research · core thesis

Engine thesis — one sentence

YETI Holdings is a wide-moat consumer brand with a perfect Piotroski F-Score of 9 out of 9 and a 3-of-4 earnings beat record, but the stock has exceeded analyst price targets with negative asymmetry of negative 0.49 and high geographic concentration in the United States at 79%, leaving limited upside at current prices near $50.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Thesis pillars

YETI's wide economic moat designation, ROE of 7.4x, strong gross margins, and perfect Piotroski F-Score of 9 out of 9 confirm it operates with durable brand advantages that allow premium pricing and repeat purchase behavior above commodity-level competition.

Stable
Quality breakdown
Expectation
Gross margins remain above 50% and ROE stays above 25% over the next 12 months, confirming the moat is holding against competition.

CounterPremium outdoor consumer brands are vulnerable to fast-follower competition at lower price points, and a spending slowdown in the aspirational consumer segment could rapidly erode YETI's pricing power.

With 79% of revenue derived from the United States, YETI is heavily exposed to U.S. consumer discretionary spending cycles, and any significant domestic recession or tariff-related cost increase on imported materials would disproportionately impact the company versus geographically diversified peers.

Improving
Bear case
Expectation
International revenue grows to represent more than 25% of total revenue within 12 months, reducing the U.S. concentration from 79% toward a more balanced profile.

CounterHigh U.S. concentration reflects strong brand penetration in a proven market rather than geographic risk; international expansion is capital-intensive and often dilutive to margins in early phases.

The stock has risen above its analyst price targets with implied negative 7.4% to the consensus, resulting in a negative asymmetry ratio of negative 0.49 and only 1.9% to the next technical resistance level while downside to the stop-loss is 7%—a risk-reward that does not favor new positions.

TrippedImproving
Warnings
Expectation
Analyst consensus target rises above $55 within 12 months through earnings upgrades following continued beats, restoring positive asymmetry above the 1.5x minimum.

CounterConsumer discretionary companies near 52-week highs with negative asymmetry historically underperform over the following 6 months as the stock consolidates or corrects toward fundamental support.

Three of four recent quarterly earnings beats with an average positive surprise of 13.7%, combined with a strong growth score driven by earnings growth, confirm that YETI is consistently operating above Wall Street models.

Deteriorating
Earnings
Expectation
Earnings beats continue in at least 3 of the next 4 quarters and average EPS surprise stays above 10%.

CounterThe one quarterly miss of negative 10.6% in February 2026 came in a typically strong holiday quarter, raising the possibility that consumer demand is softening at the margin for premium outdoor products.

Per-dimension breakdown

Value

8.2/10data confidence 100%
ComponentSub-score
P/E7.1
P/S9.3
EV/EBITDA5.4
Fwd P/E9.0
PEG10.0
Analyst target7.5
  • Forward P/E: 11.9x
  • PEG: 0.22
  • Attractively valued

Quality

7.3/10data confidence 100%
ComponentSub-score
ROE8.4
ROA7.5
Gross margin7.8
Op margin7.7
Net margin4.6
Current ratio6.3
FCF quality5.4
Moat7.6
Piotroski F10.0
  • Excellent ROE: 25%
  • Earnings quality warning: 71% FCF/NI
  • Wide economic moat
  • Compounder quality: strong returns + growth

Growth

7.3/10data confidence 67%
ComponentSub-score
Rev growth4.6
EPS growth10.0

Momentum

1.7/10data confidence 100%
ComponentSub-score
RSI3.0
MACD0.0
OBV1.0
MA position2.2
Volume2.2
  • Capitulation risk (RSI 27, below 200MA)
  • Volume distribution (falling OBV)
  • Below 200-MA but MA still rising (+4.3%/30d) — pullback in uptrend, not confirmed weakness

Sentiment

7.3/10data confidence 100%
ComponentSub-score
LLM sentiment6.0
Analyst rating7.3
Price target8.7
  • Analyst upside: 32%

Insider

5.8/10data confidence 75%
ComponentSub-score
materiality5.0
holder change7.3
notable moves5.0
  • No net insider activity — $0 (0.000% of mkt cap)

Peer rank

5.0/10data confidence 80%
ComponentSub-score
value rank4.4
quality rank7.4
growth rank5.0

Technical

7.1/10data confidence 100%
ComponentSub-score
bollinger7.1
support resistance8.8
52w position5.4

Risk (lower is worse)

5.7/10data confidence 100%
ComponentSub-score
short interest2.9
days to cover5.7
volatility4.2
put call10.0
implied vol4.9
beta4.3
debt equity8.3
news risk5.5
  • Concentration risks: 1 HIGH (10-K Item 1A — sized via position_sizing, validated via buy_confidence)

Catalyst

7.2/10data confidence 100%
ComponentSub-score
erm5.0
earnings history10.0
earnings timing5.0
surprise avg10.0
news activity6.0
  • Perfect beat streak: 4Q

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING).

Engine technical detail
verdict_path: L4:PATH_F_SELL|L3:NEWS_MOD=+2
Passed (7)
  • ASYMMETRY:2.8>=1.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:63d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (1)
  • MOMENTUM:1.7<4.5
Warning (0)

none

Reward-to-Risk
2.78
Upside
+18.4%
Downside
6.6%
Sizing output
AVOID

Setup No clear chart pattern; technical signals are mixed

EdgeNo clear edge No clear edge identified

SuitabilityAggressive Beta 1.72>1.3, MCap $2.9B<$5B

Investment implication

The F-path SELL output reflects an overall score of 5.1 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Value at 8.2) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( MOMENTUM:1.7<4.5) reinforce the read. Current asymmetry R:R is 2.78 — supplementary context, not the trigger for this path.

The strongest dimensions are Value at 8.2, Quality at 7.3, and Growth at 7.3; the weakest are Momentum at 1.7, Peer rank at 5.0, and Risk (lower is worse) at 5.7. The V9 engine flagged 1 failed gate, producing an asymmetric reward-to-risk of 2.78 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Wide Moat Compounder Quality

    Trip ifGross margin falls below 45%, declining more than 5 percentage points from the current level above 50%.

  • P2Us Concentration Geographic Risk

    Trip ifU.S. revenue declines more than 10% year-over-year in any of the next 2 reported quarters, indicating the domestic concentration is becoming a liability.

  • P3Target Exceeded Negative AsymmetryTripped

    Trip ifPrice falls below $46.39 stop-loss, declining more than 7% from the current $49.88.

  • P4Earnings Beat Record Growth Profile

    Trip ifEPS surprise falls below negative 5% in at least 2 of the next 4 quarters.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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