Skip to main content
WPPWPP plcSell3.7·$19.02+1.49%
Open full analysis

WPP plc (WPP) Stock Analysis

Recovery setup

SellHigh Confidence

Communication Services · Advertising Agencies

Sell if holding. Engine safety override at $19.02: Quality below floor (1.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 3.7/10. Specifically: Below-average business quality; Below long-term trend.

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The... Read more

$19.02-0.8% A.UpsideScore 3.7/10#9 of 9 Advertising Agencies
QualityF-score4 / 9FCF yield-1.56%
IncomeYield5.35%(5y avg 5.58%)Payout114.55%at-risk
Stop $17.69Target $18.87(resistance)A.R:R -1.7:1
Analyst target$18.53-2.6%3 analysts
$18.87our TP
$19.02price
$18.53mean
$17
$21

Sell if holding. Engine safety override at $19.02: Quality below floor (1.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 3.7/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 56. Score 3.7/10, high confidence.

Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 52d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Fri, Aug 7, 202652d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Target reached (-17.2% upside)
Quality below floor (1.3 < 4.0)

Key Metrics

P/E (TTM)
P/E (Fwd)5.6
Mkt Cap$4.0B
EV/EBITDA44.1
Profit Mgn-1.6%
ROE-5.3%
Rev Growth-8.3%
Beta0.66
Dividend5.35%
Rating analysts24

Quality Signals

Piotroski F4/9

Options Flow

P/C0.40bullish
IV79%elevated
Max Pain$3-86.9% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

4 floor-breakers

Revenue shrinking — -8.3% YoY. Growth thesis broken unless recovery story develops.static

Revenue Growth
0.4
Declining revenue: -8%
Low model confidence on this dimension (33%).

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

52w Position
0.2
Bollinger
1.0
Support Resistance
1.1

Unprofitable operations — net margin -1.6%. Quality floor flags this regardless of sector context.static

Roe
0.0
Gross Margin
0.0
Net Margin
0.0
Fcf Quality
0.0
Roa
0.6
Operating Margin
0.9
Moat
2.5
Current Ratio
3.6
Piotroski F
4.4
Cash-burning: FCF -0% of revenueNo competitive moatQuality concerns

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.0
Quality Rank
0.6
Value Rank
8.9
GatesA.R:R -1.7=NEGATIVEDeath cross (50MA < 200MA)Momentum 6.0>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 52d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
56 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $17.08Resistance $19.26

Price Targets

$18
$19
A.Upside-0.8%
A.R:R-1.7:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-17.2% upside)
! Quality below floor (1.3 < 4.0)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-07 (52d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is WPP stock a buy right now?

Sell if holding. Engine safety override at $19.02: Quality below floor (1.3 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 3.7/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 56. Prior stop was $17.69. Score 3.7/10, high confidence.

What is the WPP stock price target?

Take-profit target: $18.87 (-0.8% upside). Prior stop was $17.69. Stop-loss: $17.69.

What are the risks of investing in WPP?

Target reached (-17.2% upside); Quality below floor (1.3 < 4.0).

Is WPP overvalued or undervalued?

WPP plc trades at a P/E of N/A (forward 5.6). TrendMatrix value score: 6.6/10. Verdict: Sell.

What do analysts say about WPP?

24 analysts cover WPP with a consensus score of 2.6/5. Average price target: $19.

What does WPP plc do?WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in...

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

Related stocks: MGNI (Magnite, Inc.) · DV (DoubleVerify Holdings, Inc.) · OMC (Omnicom Group Inc.) · TTD (The Trade Desk, Inc.) · STGW (Stagwell Inc.)
Home Stocks WPP

Latest news

No recent news