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UPBDUpbound Group, Inc.Sell6.1·$20.12-2.94%
UPBD · Why this verdict

Why Upbound Group (UPBD) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score6.1/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

Upbound Group trades at a forward P/E of 3.9x with a PEG of 0.09 and ranks in the top decile of peers on value metrics — meaning the market is pricing in either dramatically reduced earnings or a structural impairment that the analyst consensus of 35% upside does not reflect.

Stable
Valuation breakdown
Expectation
The forward P/E multiple expands from 3.9x toward 6x or higher within 12 months as earnings stabilize and the discount narrows

CounterThree consecutive large earnings misses — averaging a 72% shortfall — suggest the earnings base that generates the low PEG is itself uncertain; the discount may be accurate rather than an opportunity

Upbound converts 1,000% of net income to free cash flow — one of the highest conversions in the entire dataset — indicating that non-cash charges (depreciation on rental assets, amortization) significantly reduce reported net income while actual cash generation remains strong relative to the depressed earnings figure.

Stable
Quality breakdown
Expectation
Free cash flow per share stays above $2.50 over the next 4 reported quarters, confirming sustained cash generation independent of the reported earnings volatility

CounterHigh FCF-to-net-income ratios in lease-to-own businesses reflect structural depreciation on rental merchandise; if the rental merchandise base declines due to lower demand, FCF could contract rapidly

Upbound missed earnings estimates by 75%, 77%, and 64% in three consecutive quarters, with average shortfall of 72% — a pattern of severe and repeated execution failure that raises fundamental questions about the reliability of both management forecasts and analyst models.

Stable
Earnings
Expectation
The next earnings report produces an EPS surprise above -10%, and the miss magnitude falls to less than 15% below estimates, signaling that the earnings base has stabilized

CounterThe most recent quarter (April 2026) was essentially in-line at +0.15%, suggesting the miss cycle may have bottomed and consensus estimates have been reset to a achievable level

A confirmed death cross with the 200-day moving average declining at 3.0% per 30 days represents a hard momentum block at current prices, indicating that the intermediate-term price trend remains negative despite a recovering MACD signal.

Stable
Engine gate (failed)
Expectation
The death cross resolves and price crosses back above the 200-day moving average within 9 months, removing the hard technical block

CounterRSI is improving at 55 and MACD is bullish, indicating the recovery from the momentum trough may be underway even while the 200-day average still reflects the historical weakness

TrendMatrix Research · core thesis

Engine thesis — one sentence

Upbound Group trades at an extremely cheap forward P/E of 3.9x with a PEG of just 0.09 and 35% analyst upside, converting 1,000% of net income to free cash flow, but a confirmed death cross, 3 consecutive earnings misses by an average of 72%, and high implied volatility of 110% create substantial near-term execution uncertainty.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

9.1/10data confidence 100%
ComponentSub-score
P/E8.2
P/S10.0
EV/EBITDA8.5
Fwd P/E10.0
PEG10.0
Analyst target7.5
  • Forward P/E: 4.2x
  • PEG: 0.09
  • Attractively valued

Quality

5.8/10data confidence 100%
ComponentSub-score
ROE4.0
ROA4.9
Gross margin5.7
Op margin3.0
Net margin0.9
Current ratio9.9
FCF quality10.0
Moat5.0
Piotroski F8.9
  • Excellent cash conversion: 1000% FCF/NI
  • No competitive moat
  • Strong Piotroski F-Score: 8/9

Growth

6.7/10data confidence 67%
ComponentSub-score
Rev growth3.4
EPS growth10.0

Momentum

7.1/10data confidence 100%
ComponentSub-score
RSI5.0
MACD10.0
OBV10.0
MA position8.0
Volume2.5
  • Volume accumulation (rising OBV)
  • Above 200-MA but MA slope flat

Sentiment

6.4/10data confidence 100%
ComponentSub-score
Analyst rating5.0
Price target9.3
erm sentiment5.0
  • Analyst upside: 43%

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.1
  • Negligible insider buying — $45,206 (0.004% of mkt cap)

Peer rank

3.6/10data confidence 80%
ComponentSub-score
value rank8.9
quality rank4.5
growth rank1.2

Technical

4.0/10data confidence 100%
ComponentSub-score
bollinger3.0
support resistance3.7
52w position5.4

Risk (lower is worse)

3.9/10data confidence 100%
ComponentSub-score
short interest3.6
days to cover2.2
volatility0.5
put call10.0
implied vol4.2
beta4.0
debt equity2.6

Catalyst

5.8/10data confidence 100%
ComponentSub-score
erm5.0
earnings history10.0
earnings timing5.0
surprise avg4.0
dividend safety5.2
  • Strong earnings: 3B/0M
  • Dividend: 784.0%

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (8)
  • MOMENTUM:7.1>=5.5
  • ASYMMETRY:2.0>=1.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:27d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (0)

none

Warning (1)
  • DEATH_CROSS:momentum=7.1>=5.0 recovering
Reward-to-Risk
2.00
Upside
+24.7%
Downside
12.3%
Sizing output
AVOID

SetupMomentum Cont Trend continuation, RSI 61, MACD bullish

EdgeCatalyst-Driven Earnings in 27d with 3/4 beat streak

SuitabilityAggressive Beta 1.79>1.3, MCap $1.2B<$5B

Investment implication

The F-path SELL output reflects an overall score of 4.6 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Value at 9.1) was not enough to lift the adjusted overall above the threshold. Current asymmetry R:R is 2.00 — supplementary context, not the trigger for this path.

The strongest dimensions are Value at 9.1, Momentum at 7.1, and Growth at 6.7; the weakest are Peer rank at 3.6, Risk (lower is worse) at 3.9, and Technical at 4.0. The V9 engine cleared all gates with 1 warning, producing an asymmetric reward-to-risk of 2.00 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Extreme Valuation Discount Peg Near Zero

    Trip ifForward P/E falls below 2.5x without a corresponding cut in analyst price targets, signaling further re-rating

  • P2Exceptional Free Cash Flow Conversion

    Trip ifFree cash flow conversion falls below 200% of net income for more than 2 consecutive quarters

  • P3Three Consecutive Large Earnings Misses

    Trip ifEPS surprise falls below -30% in at least 2 of the next 4 quarters, resuming the severe miss pattern

  • P4Death Cross Confirmed Downtrend

    Trip ifPrice drops below $17.05 stop-loss level, more than 7% below the current $18.33

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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