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SJMThe J.M. Smucker CompanySell5.0·$116.28+1.24%
SJM · Why this verdict

Why The J.M. Smucker (SJM) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.0/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

Smucker trades at a forward price-to-earnings ratio of 10.8x with a PEG of 0.06, scoring 7.7 out of 10 on value, yet simultaneously carries a quality score of 3.4 below the minimum acceptable floor of 4.0 due to absent competitive moat and a Piotroski F-Score of 6.7.

Stable
Valuation breakdown
Expectation
Overall quality score rises above 4.0 within 12 months through improvements in net margin and return metrics as operational efficiency initiatives take effect.

CounterThe low forward multiple may not be a bargain but rather a fair price for a business with no competitive moat, moderate margins, and heavy customer concentration — the quality concerns may justify a discount.

The top 10 customers represent 60% of revenue and the company has concentrated supplier reliance on Keurig for K-Cup pod sales, creating significant business vulnerability if any major customer relationship changes or if the Keurig distribution arrangement is modified.

Stable
Bear case
Expectation
The company publicly discloses progress in reducing its top-10 customer concentration to below 55% of revenue within 24 months.

CounterDeep relationships with major retailers like Walmart provide stable, predictable revenue streams and negotiating leverage on shelf placement that smaller food companies cannot achieve.

The stock is in a death-cross recovery pattern — the 50-day moving average crossed below the 200-day moving average but improving MACD suggests momentum is gradually recovering, while RSI at 75 signals the stock may be technically overbought in the near term.

Stable
Momentum breakdown
Expectation
RSI normalizes to below 65 within 30 days as the overbought condition resolves without triggering a sharp selloff, and price holds above the 200-day moving average.

CounterOverbought RSI at 75 in a recovery pattern can sometimes indicate breakout conditions with further upside before normalization rather than an imminent reversal.

A put-to-call ratio of 2.14 combined with implied volatility of 65% and the stock trading above the analyst price target indicates that options market participants are actively hedging against downside at current elevated price levels.

Stable
Key risks
Expectation
Put-to-call ratio falls below 1.2 within 3 months as the stock price consolidates and downside hedging activity normalizes.

CounterElevated put-to-call ratios in consumer staples stocks are often institutional hedges covering broad equity portfolios rather than directional bets on this specific company.

TrendMatrix Research · core thesis

Engine thesis — one sentence

J.M. Smucker Company trades at an attractive forward price-to-earnings ratio of 10.8x with a PEG of 0.06, but a quality score below the minimum threshold, heavy customer and supplier concentration, a confirmed death cross, and the stock already trading above its price target leave the current setup unattractive for new entry.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

7.7/10data confidence 83%
ComponentSub-score
P/S9.4
EV/EBITDA5.8
Fwd P/E9.2
PEG10.0
Analyst target4.0
  • Forward P/E: 10.9x
  • PEG: 0.01
  • Attractively valued

Quality

3.4/10data confidence 100%
ComponentSub-score
ROE0.0
ROA3.4
Gross margin2.9
Op margin7.4
Net margin0.0
Current ratio3.1
Moat3.6
Piotroski F6.7
  • No competitive moat

Growth

3.9/10data confidence 33%
ComponentSub-score
Rev growth3.9

Momentum

5.9/10data confidence 100%
ComponentSub-score
RSI5.5
MACD2.3
OBV10.0
MA position9.0
Volume2.8
  • Volume accumulation (rising OBV)
  • Above 200-day MA

Sentiment

6.1/10data confidence 100%
ComponentSub-score
LLM sentiment5.0
Analyst rating7.3
Price target5.8

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.1
  • Insider selling (low materiality) — $1,048,521 (0.008% of mkt cap)

Peer rank

2.3/10data confidence 80%
ComponentSub-score
value rank2.8
quality rank1.3
growth rank5.0

Technical

4.5/10data confidence 100%
ComponentSub-score
bollinger2.9
support resistance0.8
52w position9.7

Risk (lower is worse)

6.8/10data confidence 100%
ComponentSub-score
short interest7.1
days to cover8.0
volatility6.3
put call8.0
implied vol5.3
beta10.0
debt equity4.4
news risk5.0
  • Concentration risks: 5 HIGH, 2 MED (10-K Item 1A — sized via position_sizing, validated via buy_confidence)

Catalyst

5.4/10data confidence 100%
ComponentSub-score
erm5.0
earnings history5.6
earnings timing5.0
surprise avg3.6
dividend safety5.2
news activity8.0
  • Dividend: 378.0%

How the verdict was assembled

Engine trigger

Quality below minimum threshold.

Engine technical detail
verdict_path: L1:HARD_BLOCK
Passed (7)
  • MOMENTUM:5.9>=5.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:55d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (1)
  • ASYMMETRY:-0.4=NEGATIVE
Warning (0)

none

Reward-to-Risk
-0.39
Upside
-5.3%
Downside
13.8%
Sizing output
AVOID

Setup No clear chart pattern; technical signals are mixed

EdgeNo clear edge No clear edge identified

SuitabilityModerate Balanced profile

Investment implication

The L1 gate blocked the positive-verdict path: a hard-floor threshold was breached, so dimensional pillars — including Value at 7.7 could not lift the engine output above the verdict floor. Failed gate signal: ASYMMETRY:-0.4=NEGATIVE.

The strongest dimensions are Value at 7.7, Risk (lower is worse) at 6.8, and Sentiment at 6.1; the weakest are Peer rank at 2.3, Quality at 3.4, and Growth at 3.9. The V9 engine flagged 1 failed gate, producing an asymmetric reward-to-risk of -0.39 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Attractive Value Multiple Below Threshold Quality

    Trip ifQuality score falls below 2.5, more than 26% below the already-below-floor level of 3.4, indicating business fundamentals are deteriorating further.

  • P2Heavy Customer And Supplier Concentration

    Trip ifTop-10 customer concentration rises above 65% of revenue, indicating the company is becoming more dependent on fewer customers rather than diversifying.

  • P3Death Cross Recovery Pattern

    Trip ifRSI drops below 45 within 60 days, indicating the death cross recovery has failed and price is resuming the prior downtrend.

  • P4Elevated Put Call Ratio Downside Hedge

    Trip ifPut-to-call ratio rises above 3.0, more than 40% above the current elevated level of 2.14, indicating hedging activity is intensifying ahead of an expected negative catalyst.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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