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SITESiteOne Landscape Supply, Inc.Sell5.5·$112.39+2.36%
SITE · Why this verdict

Why SiteOne Landscape Supply (SITE) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.5/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

Analysts see 30% upside to the consensus price target of approximately $139.83 from the current price of $107.26, and earnings estimates are trending upward, suggesting the investment community expects meaningful operational improvement over the next 12 months.

Stable
Bull case
Expectation
Analyst consensus price target rises to above $145 within 12 months as earnings revisions continue to move higher.

CounterAnalyst consensus in distribution businesses is often slow to reflect operational deterioration; the most recent earnings miss of negative 11.75% suggests near-term estimates may still be too optimistic.

SiteOne is trading in a confirmed downtrend with its 50-day moving average crossing below the 200-day moving average, the monthly moving average slope at negative 2.6%, and the stock scoring only 1.0 out of 10 on moving average positioning.

Stable
Momentum breakdown
Expectation
Price rises above the 200-day moving average and holds there for at least 20 trading days, with the monthly moving average slope improving to above negative 1.0%, before the technical picture clears for new entry.

CounterMACD is improving despite the death cross, and RSI at a low level suggests the stock may be approaching a tradeable technical reversal even within the current downtrend.

A put-to-call ratio of 2.62 — more than 2.5 puts for every call — combined with implied volatility of 68% and the stock trading above its maximum pain price of $95 suggests options market participants hold strong bearish views on the near-term direction.

Stable
Key risks
Expectation
Put-to-call ratio falls below 1.5 within 3 months, indicating a reduction in bearish hedging as the technical picture improves.

CounterHigh put-to-call ratios in distribution companies often reflect institutional portfolio hedges rather than directional bets; they do not always predict price direction.

Despite a below-floor composite quality score, SiteOne achieves a Piotroski F-Score of 9/9 and free cash flow quality score of 7.9 out of 10, indicating that the financial health fundamentals are stronger than the overall quality composite suggests.

Stable
Quality breakdown
Expectation
Piotroski F-Score remains at 8 or above over the next 12 months, confirming balance sheet and profitability discipline is maintained.

CounterA high Piotroski score alongside an operating margin score of 0.0 is contradictory; the thin operating margins may not be sustainable if revenue growth stalls in the landscape distribution market.

TrendMatrix Research · core thesis

Engine thesis — one sentence

SiteOne Landscape Supply offers 30% analyst upside with a strong 4.5:1 reward-to-risk ratio and rising earnings estimates, but a confirmed death cross, negative 2.6% monthly moving average decline, elevated put-to-call ratio of 2.62, and below-floor business quality scores make the near-term technical picture challenging for new entry.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

6.8/10data confidence 100%
ComponentSub-score
P/E3.9
P/S9.6
EV/EBITDA2.3
Fwd P/E6.2
PEG10.0
Analyst target7.5
  • Forward P/E: 20.8x
  • PEG: 0.35

Quality

4.6/10data confidence 100%
ComponentSub-score
ROE3.3
ROA3.0
Gross margin3.0
Op margin0.0
Net margin1.6
Current ratio8.0
FCF quality7.9
Moat4.5
Piotroski F10.0
  • No competitive moat
  • Strong Piotroski F-Score: 9/9

Growth

6.2/10data confidence 67%
ComponentSub-score
Rev growth2.5
EPS growth10.0

Momentum

4.3/10data confidence 100%
ComponentSub-score
RSI4.5
MACD10.0
OBV1.0
MA position4.0
Volume2.1
  • Volume distribution (falling OBV)
  • Below 200-MA, MA slope -3.6%/30d — confirmed downtrend

Sentiment

7.5/10data confidence 100%
ComponentSub-score
Analyst rating7.0
Price target9.3
erm sentiment6.1
  • Analyst upside: 43%

Insider

5.0/10data confidence 50%
ComponentSub-score
materiality5.0
holder change5.1
  • Negligible insider buying — $119,146 (0.002% of mkt cap)

Peer rank

3.5/10data confidence 80%
ComponentSub-score
value rank4.1
quality rank3.8
growth rank1.1

Technical

3.5/10data confidence 100%
ComponentSub-score
bollinger2.8
support resistance3.1
52w position3.3
gap5.0

Risk (lower is worse)

6.1/10data confidence 100%
ComponentSub-score
short interest6.5
days to cover7.6
volatility2.7
put call10.0
implied vol3.3
beta5.6
debt equity6.9
  • High IV: 60%

Catalyst

6.3/10data confidence 100%
ComponentSub-score
erm6.5
earnings history5.6
earnings timing5.0
surprise avg8.3

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (7)
  • ASYMMETRY:2.3>=1.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:25d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:4.3<4.5
  • DEATH_CROSS:HARD_BLOCK
Warning (0)

none

Reward-to-Risk
2.31
Upside
+24.4%
Downside
10.6%
Sizing output
AVOID

SetupRecovery Death cross but MACD improving, RSI 58

EdgeNo clear edge No clear edge identified

SuitabilityAggressive Beta 1.34>1.3, MCap $5.0B<$5B

Investment implication

The F-path SELL output reflects an overall score of 5.5 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Sentiment at 7.5) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( MOMENTUM:4.3<4.5, DEATH_CROSS:HARD_BLOCK) reinforce the read. Current asymmetry R:R is 2.31 — supplementary context, not the trigger for this path.

The strongest dimensions are Sentiment at 7.5, Value at 6.8, and Catalyst at 6.3; the weakest are Technical at 3.5, Peer rank at 3.5, and Momentum at 4.3. The V9 engine flagged 2 failed gates, producing an asymmetric reward-to-risk of 2.31 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1High Analyst Upside With Improving Estimates

    Trip ifAnalyst consensus price target falls below $120, more than 14% below the current target of $139.83, indicating analysts are reducing their expectations.

  • P2Confirmed Death Cross Downtrend

    Trip ifStock price drops below $95, more than 11% below current price of $107.26, deepening the death cross downtrend beyond a key support level.

  • P3Elevated Put Call Options Caution

    Trip ifPut-to-call ratio rises above 4.0, indicating bearish options positioning is intensifying beyond the already elevated current level of 2.62.

  • P4Strong Piotroski Despite Quality Score

    Trip ifPiotroski F-Score falls below 7 in the next annual review, indicating financial health metrics are beginning to deteriorate alongside the weak operating margin score.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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