MEDIUMBuilt-inGeographic
37%
sales outside of North America
“10-K Item 1A: 'Sales outside of North America represented 37% of our total revenues for each of the years ended December 31, 2025 and 2024'”
NOW · Concentration risk · 10-K extracted
ServiceNow (NOW) concentration risks
Updated
The most significant concentration ServiceNow discloses is sales outside of North America at 37%, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: ServiceNow’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 1 disclosed concentration
HIGH0
MEDIUM1
LOW0
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-06-24The company's disclosed concentration profile is narrow and geographically oriented. Sales outside of North America represented 37% of total revenues in both 2025 and 2024, making international demand a medium-share component of the business by disclosed size. The character of this exposure is structural — it reflects where the company's customers and end-markets are situated globally rather than any reliance on a single counterparty or product that could be withdrawn without notice. Because the filing singles out no specific country, named customer, or individual region within the international footprint, the exposure is diffuse rather than concentrated in a single risk point. The main transmission channels through which this geographic tilt could affect reported results are foreign-exchange translation and broad macroeconomic conditions in non-North American markets, both of which tend to move gradually. There is no disclosed customer, supplier, or product concentration layered on top of the geographic split. On balance, the concentration profile disclosed in this filing is limited to one medium-share exposure that is structural in nature and well understood. It is unlikely on its own to be a decisive factor in the investment verdict; investors should monitor international demand trends and currency dynamics rather than any single-name or single-market dependency.
For the engine’s reasoning on NOW’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Software - Application
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| ADSK | Autodesk, Inc. | 1 | 1 | 1 | 3 |
| ADEA | Adeia Inc. | 1 | 0 | 0 | 1 |
| AGYS | Agilysys, Inc. | 0 | 2 | 0 | 2 |
| NOW● | ServiceNow, Inc. | 0 | 1 | 0 | 1 |
| ADBE | Adobe Inc. | 0 | 0 | 0 | 0 |
| ADP | Automatic Data Processing, Inc. | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.